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Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Lean UX Canvas
Make User Experience Count
Josh (Adi Tedjasaputra)
Director of UX Customer Experience Insight Pty Ltd
Maker Nest, 12th October 2021
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Who Am I?
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
The Lean Business Canvas
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
The Lean UX Canvas
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
The Lean UX Canvas
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Tabooze
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
1: Business Problem
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
1: Business Problem Questions
These questions will help us answer the question:
What business problem are we trying to solve
with Tabooze’s e-commerce website?
● What is the current state of Tabooze’s
e-commerce website? (+) and (-)
● Why did we have this website in the first
place?
● Has the website met business expectations?
Why?
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
1: Business Problem Statement Example
As a new business that sells “counter-culture” products, our website is now known
as the website for the “wowsers”. We currently have a very limited customer base.
We do not know the locations of our customers.
How might we:
● Increase the value of our products beyond this perception?
● Inform our potential customers of our existence?
● Identify the location of our customers?
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
2: Business Outcome
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
2: Business Outcome Measurement
The answers to the following question will help achieve this goal:
● If we solve the business problem of the website, what measurable user
behaviour or metric changes we will see? AARRRR (Acquisition, Activation,
Retention, Revenue, Referral) Pirate Metrics? HEART (Happiness,
Engagement, Adoption, Retention, Task Success) metrics?
Best Practices
● Express in ratios or rates, for example: 100% increase in return visit
(Retention), 500% increase in positive review (Happiness), etc.
● Add time limits, for example: 20% increase in return visit in the next 2 weeks,
25% increase in positive review in the next 3 weeks.
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
3: Users
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
3: User Persona Questions
● How, where and when do “customers” consume alcohol-free beers, wines and
spirits? Why? For example: Drink to socialize at weekends.
● Who are the different people using the website? Demographic (age, gender,
family, income) and Psychographics (attitudes, values, fears).
● How, where and when do “customers” use the website? Why? Using mobile
phone, at home, after work.
● How do people currently purchase through the website? Why? Word-of-mouth
-> Website
● How much do people spend through the website? Why? $50. Just wanted to
try and see.
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
3: User Persona
● Recovering alcoholics
● Teetotallers
● Pregnant women
● Ethnic or religious observants
● Choose one persona
Example:
● Kate, a Marine Biologist at CSIRO, is a teetotaller who has abstained
completely from alcoholic beverages since having child a decade ago. She
wants to drink non-alcoholic wine on Friday nights and keep sober, so she can
still drive her child for a footy practice every Saturday.
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
The Lean UX Canvas
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Hypothesis Prioritization Canvas
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
8: Test
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Thanks!
linkedin.com/in/tedjasaputra
uxindo.com
cxinsight.com.au

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Ad

Lean UX Canvas: Make User Experience Count

  • 1. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved Lean UX Canvas Make User Experience Count Josh (Adi Tedjasaputra) Director of UX Customer Experience Insight Pty Ltd Maker Nest, 12th October 2021
  • 2. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved Who Am I?
  • 3. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved The Lean Business Canvas
  • 4. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved The Lean UX Canvas
  • 5. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved The Lean UX Canvas
  • 6. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved Tabooze
  • 7. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 1: Business Problem
  • 8. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 1: Business Problem Questions These questions will help us answer the question: What business problem are we trying to solve with Tabooze’s e-commerce website? ● What is the current state of Tabooze’s e-commerce website? (+) and (-) ● Why did we have this website in the first place? ● Has the website met business expectations? Why?
  • 9. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 1: Business Problem Statement Example As a new business that sells “counter-culture” products, our website is now known as the website for the “wowsers”. We currently have a very limited customer base. We do not know the locations of our customers. How might we: ● Increase the value of our products beyond this perception? ● Inform our potential customers of our existence? ● Identify the location of our customers?
  • 10. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 2: Business Outcome
  • 11. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 2: Business Outcome Measurement The answers to the following question will help achieve this goal: ● If we solve the business problem of the website, what measurable user behaviour or metric changes we will see? AARRRR (Acquisition, Activation, Retention, Revenue, Referral) Pirate Metrics? HEART (Happiness, Engagement, Adoption, Retention, Task Success) metrics? Best Practices ● Express in ratios or rates, for example: 100% increase in return visit (Retention), 500% increase in positive review (Happiness), etc. ● Add time limits, for example: 20% increase in return visit in the next 2 weeks, 25% increase in positive review in the next 3 weeks.
  • 12. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 3: Users
  • 13. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 3: User Persona Questions ● How, where and when do “customers” consume alcohol-free beers, wines and spirits? Why? For example: Drink to socialize at weekends. ● Who are the different people using the website? Demographic (age, gender, family, income) and Psychographics (attitudes, values, fears). ● How, where and when do “customers” use the website? Why? Using mobile phone, at home, after work. ● How do people currently purchase through the website? Why? Word-of-mouth -> Website ● How much do people spend through the website? Why? $50. Just wanted to try and see.
  • 14. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 3: User Persona ● Recovering alcoholics ● Teetotallers ● Pregnant women ● Ethnic or religious observants ● Choose one persona Example: ● Kate, a Marine Biologist at CSIRO, is a teetotaller who has abstained completely from alcoholic beverages since having child a decade ago. She wants to drink non-alcoholic wine on Friday nights and keep sober, so she can still drive her child for a footy practice every Saturday.
  • 15. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved The Lean UX Canvas
  • 16. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved Hypothesis Prioritization Canvas
  • 17. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved 8: Test
  • 18. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
  • 19. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved Thanks! linkedin.com/in/tedjasaputra uxindo.com cxinsight.com.au