Charles Cunningham - Capture the Essence of Your Brand Using Instagram Stories
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The document discusses how brands can use Instagram Stories to capture their essence and engage with customers. It notes that Instagram Stories has over 200 million daily users, more than Snapchat. The document provides tips for brands on when, how, and what type of content to share on Instagram Stories, including using filters, tags, geo-location, and calls to action. It also discusses opportunities to partner with influencers and advertise on Instagram Stories.
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Charles Cunningham - Capture the Essence of Your Brand Using Instagram Stories
- 1. Capturing your brand’s essence with Instagram Stories Charles Cunningham / Account Manager / Sparkloft Media
- 4. Sparkloft Media Philosophy Consumer Insights (Who?) Content (What?) Distribution (How?) Platforms Content Format Analytics Success
- 5. 200 Million Daily Users compared with Snapchat’s 160 Million. Why even bother with Instagram Stories?
- 6. 80% of Instagram’s 700 Million users follow a business and want to learn more about their products and services.
- 7. Stories drive 6-10% engagement for active influencers.
- 8. Instagram vs. Snapchat Stories Ephemeral Filters & Overlays Ephemeral Filters & Overlays Searchable Visible to public Links & Mentions FB Advertising Ecosystem
- 9. When is the right time to share a Story? Test + Learn Events + Activations Take overs + Partnerships Keep it off the Grid
- 10. Best Practices For Building Your Audience Talent Partners Promotion Warning
- 11. I like it, I love it, I want more of it: How to capture the essence of your brand using Instagram Stories
- 13. Tips & Tricks for Brands Shout outsIt’s a story Behind the brand CTAs
- 14. Make it Easy to be Discovered Brand elementsTags Geo-location Get inside their bubble
- 15. What is (Maybe) Coming Next Maps Social Commerce
- 16. Story Time
- 17. I like it, I love it, I want more of it: How to capture the essence of your brand using Instagram Stories
- 18. I like it, I love it, I want more of it: How to capture the essence of your brand using Instagram Stories
- 19. I like it, I love it, I want more of it: How to capture the essence of your brand using Instagram Stories
- 20. I like it, I love it, I want more of it: How to capture the essence of your brand using Instagram Stories