Psycho tuesday (1)
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This document outlines the pitch for a thriller film called "Psycho Tuesday" to be produced by IM Global. It will have a talented cast and director Denis Villeneuve, known for critically acclaimed films like Prisoners. While some scenes will be filmed in New York City, most will be shot in Toronto to keep costs lower. The marketing strategy will utilize one-third of the budget and focus on the target 17-25 age range, with advertisements across print, TV, digital and sponsored content to ensure strong first week revenues and an expected box office total of over $80 million.
Psycho tuesday (1)
- 1. Brought to you by: IM Global PSYCHO TUESDAY
- 2. PITCH • Plot: Thriller/Suspense • Target Audience: 17-25 • Rated R • Expected Sales> $80 million Why will this movie be a success? • Brilliant Cast • Popular and strong following • Well-liked Director • Recent Thriller film success • Strategic Marketing Strategies • Sponsorship
- 3. • Recent Success • Box office thriller and horror film production company • Valued distribution network • Domestic • International PRODUCER
- 4. CAST
- 5. SET LOCATION • New York City • Essential landmarks • Expensive • Toronto, Ontario • Low cost alternative • Indoor and nonessential landmark scenes
- 6. DIRECTOR • Denis Villeneuve • Critically acclaimed Canadian director • New York Times top 10 Filmmakers 2011 • Recent Films: Prisoners, Enemy, & Incendies
- 7. MARKETING • Marketing Strategy • Focus: Utilize one-third of production budget to promote to target audience • First week revenues imperative to success • Marketing budget breakdown • Printed Advertising • TV Advertising • Sponsorship
- 9. MOVIE POSTER
- 10. • TV commercials • Movie Trailers • Link here • Social Media ads DIGITAL ADVERTISEMENTS
- 11. SPONSORSHIP