Beacons: The Retail Revolution
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This document outlines a webinar on the use of beacons in retail, detailing their functionality, privacy implications, and applications in enhancing customer engagement. It highlights how beacons transmit signals to smart devices, providing businesses with the potential for targeted messaging, customer analytics, and improved customer service. Additionally, it mentions testimonials and successful case studies from major brands that have effectively integrated beacon technology into their operations.
Beacons: The Retail Revolution
- 2. Agenda 1. Intro to Beacons 2. Kontakt.io at glance 3. How to empower your Business with Beacons 4. Howler 5. Who and What is Howler 6. Customer Uses 7. Howler Live Demo 8. Q&A
- 3. Welcome to the future Beacons & Internet of things
- 4. How beacons work A beacon is a small, wireless device which transmits a continuous radio signal. The signal is detected by nearby smart devices via Bluetooth Smart™. Your smart device then sends that ID number to the cloud server. The server checks what action is assigned to that ID number & responds. The signal tells your smart device “I’m Here” by giving its ID number.
- 5. Privacy issues A beacon can't track people because it's unable to receive any information - it just broadcasts a signal. The signal is then received by an app which gathers data, but only after the user’s prior approval.
- 6. How do Beacons work? Half a billion phones are compatible with BLE (Bluetooth Low Energy) source: BI Inteligence Total Devices Compatible With BLE 259 Million (90%) 311 Million (24%) Android 1.3 Billion iOS 288 Million
- 8. Founded in 2013, Kontakt.io is based in Krakow, Poland with offices around the world in London, New York, San Francisco, and Hong Kong.
- 9. Bluetooth Beacon ● Communicates with Bluetooth Smart technology. ● Range: from 2 to 70 meters ● Android and iOS compatible. ● Includes optional sensors, i.e. temperature, humidity, magnetic field etc. ● Coin cell battery provides up to 2 years of battery life using default settings and 24 hours of daily usage (350ms interval). Works in: ● Temperature: -20°c / + 80°c (-4°F / +176°F) ● Humidity: from 0% up to 100% ● Current casing is IP-57 (dust protected and waterproofed for up to 1 m immersion)
- 10. Tough Beacon ● Fully iBeacon compatible ● Rigid and fully isolated from environment ● Antistatic and fire-resistant polyamide ● 2+ year battery life ● Attaches to any surface with built-in buckle ● Can include accelerometer
- 11. Cloud Beacon ● WiFi connectivity ● Manage and control entire Bluetooth Beacon fleet ● Effective range up to 200 meters / 650 feet ● WiFi signals less affected by walls or dense materials compared to BLE ● Rechargeable battery + connection to standard electricity outlet ● Includes built-in memory module for offline data collection
- 12. One API to Manage Them all Cloud Beacons are constantly reporting events and data to the Kontakt.io Cloud which serves as a single point of integration via the robust RESTful API.
- 13. How can you empower your business with beacons?
- 14. Beacon is the new black In 2014, beacons were active in 30,000 locations Tool for real-world merchants to win back sales
- 15. Beacon is the new black Major brands like Kenneth Cole, Macy’s and Timberland are using this technology By 2016 3.5 million locations, making up 85% of major retailers in the US, will use beacons
- 16. How are beacons impacting the retail industry ● Half of the top 100 retailers in the US are testing Beacons this year ● And In 2016, 85% of top 100 US Retail Locations will be equipped with Beacons ● Timely in-store messages, sent to customers, can lead to 20x increase in purchase intent.
- 17. Use cases
- 18. Loyalty & customer service Use beacons to: help your employees serve your customers better recognize & reward loyal clients survey your customers
- 20. Gamification Use beacons to: engage your customers get them feel excited about visiting your venue build a community around your offer
- 21. Rockbot Rockbot is bringing the age of personal playlists to venues like bars, restaurants and stores ● Users can request songs from their phone at any business that has a Rockbot Bluetooth beacon; ● Around 400 beacons accessible throughout San Francisco; ● An overall boost in check-ins of 41 percent per location, a 22 percent boost in strain requests, and an average of 27 mins of app usage.
- 22. Point of sale Use beacons to: conduct contactless payment transaction make the payment as easy as online cut down on long retail lines
- 23. B£ The BrixtonPound mobile app and Bluetooth beacon network allows shoppers to make purchases locally in Brixton without cards or cash. ● Payments made by using location information provided via BLE (Bluetooth Low Energy Service); ● Available at all 250 businesses that currently accept the local currency.
- 24. Shopper analytics Use beacons to: optimize in-store navigation identify your customers & analyze their omnichannel history Create a changing marketing database with your customers’ social profiles
- 25. Proof of Concept: Synerise The integration of marketing and sales activities on-line & off- line ● The implementation of Synerise Platform with Kontakt.io beacons ● Almost 100 stores of Gino Rossi Group is the biggest, commercial deployment of this technology in the Polish retail sector
- 26. McDonald’s Turkey 30% of customers who contributed to this campaign had bought our new coffee more than once. What is more, for the very first time, the proximity marketing made it possible for us to see the conversion rate of a visit resulting with a purchase in real time. The results of the campaign proved that our customers liked both: the products and the campaign mechanism. Nedim Bali, McDonald’s Turkey, Marketing Manager
- 27. Introduction of new products Use beacons to: Notify your customers about new products at the right time and place Get real-time detailed information about your customer preference
- 28. Targeted messaging Use beacons to: guide clients to your location send personalized notifications offer special deals
- 30. More webinars from Kontakt.io available on: kontakt.io/resources Thank you for your attention!