Starbucks Pitch
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The document outlines a startup pitch for a coffee company called Startbucks. The team consists of members from Guatemala, the US, Canada, and Italy with experience in coffee farming, cafeteria ownership, PR, and business degrees. The idea is to sell high quality, fair-trade coffee from Guatemala using a take-away concept. The target customer market are coffee drinkers on the move who care about quality. The strategy is to open locations on busy streets and hold free coffee events to target the entire US market and eventually become a global cafe brand known for quality within 20 years.
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Starbucks Pitch
- 1. STARTBUCKS PITCH You Can’t Say No!
- 2. TEAM COMPOSITION Bobby from Guatamala Born and raised on a Coffee Farm Morten from US Former Cafeteria Owner June from Canada Former PR Manager in Lipton Palle from Bocconi Newly Double-Degree MIB Graduate
- 3. TEAM COMPOSITION Bobby from Guatamala Born and raised on a Coffee Farm Morten from US Former Cafeteria Owner June from Canada Former PR Manager in Lipton Palle from Bocconi Newly Double-Degree MIB Graduate
- 4. IDEA To sell high quality coffee from Guatamala Fair-Trade Product Take-Away Concept!
- 5. CUSTOMER MARKET Consumers that are ... coffee drinkers ... on the move ... conscious about the quality
- 6. STRATEGY Locations on busy streets / down-town business centers Event: Free Monday Morning Coffee Our goal is to take the entire US Market Growth Prospects: 20 years from now, to be present in all major cities around the world Build a brand around quality and grow into a cafe concept Develop Instant Coffee