PeopleShop
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The document explores the varied behaviors, motivations, and shopping habits of consumers in North America and Europe, highlighting how they approach different product categories such as televisions and jeans. It identifies distinct shopper types like quality seekers and passionate explorers, each driven by unique needs and preferences during their shopping experience. For further insights, readers are encouraged to contact the provided email for detailed research findings.
![Shoppers are fascinating, mysterious creatures. Who else can walk into a store intent on buying a gallon of milk and instead walk out with two plums
and a bottle of dishwashing liquid? Leo Burnett and Arc Worldwide recently conducted research that reveals the attitudes, behaviors and motivations
of shoppers from North America and Europe. Learn how people shop differently for televisions versus, say, jeans. Who are the dominant shoppers in
different categories? What factors influence their decision making? In short, who the heck are these people and what makes them tick? And tock.
For more insights and detailed research findings regarding how people shop, contact nick.jones@arcww.com.
When I shop categories like
When I shop categories like
I do
I do
ch an g in g , l e arn in g , b arg ain hu nti ng & g o - g etti ng
le arn in g & go - gettin g
and I want
and I want A DV ICE , INFO R M AT I O N , B EST P R I C E ,
A DV ICE & IN FORMATI O N S P ECIA L O F F ER S, F LEXIB I L I T Y & I N S P I R AT I O N
so I use so I use
=
9
3
6
.
8
5
2
0
4
7
1
Quality Seeker
Check for quality credentials
[ T H I N K E R S : Rationally driven. Seek information to help validate decisions. ] Strategic Saver
Layer multiple saving strategies
thoroughly and diligently to maximize value
When I shop categories like
When I shop categories like
I do
I do
ex plorin g, cruising , g o - g et t in g & l e arn in g
b arg a i n hu nti ng & c r u i si ng
and I want
and I want
A TRE AT, IN SPI R ATIO N, A DV ICE & F LEXIBILIT Y
so I use A T R E AT & S P EC I A L O F F E R S
so I use
Passionate Explorer
Shop for the experience and
[ F E E L E R S : Emotionally driven. Seek fun and pleasure from the experience. ] Opportunistic Adventurer
Bargain shop just for spontaneous fun
to discover new trends
When I shop categories like When I shop categories like
I do I do
r e - stockin g, go - get t in g , & p it - st op p in g b arg ain hu nti ng & r e - sto c k i ng
and I want and I want
EFFICI EN CY & FLEXIBILIT Y BEST P R I C E & E F F I C I E N CY
so I use so I use
Habitual Sprinter
Default to usual choices
[ D O E R S : Functionally driven. Seek to minimize time and money spent. ] Dollar Defaulter
Look to the lowest price
to minimize time and effort to simplify decisions
sh op p er tou ch p oi nts
p rod u ct c ateg ori es
c ars ce ll hotel s banki ng H DT V car a pplia nc e s c e re a l be e r pa c ka g e d Expert B roa d c a st N e i gh b or h ood Prom ot i on a l
p ho ne s ins u ra nc e me at s S ou rc e s Media S h op s Ve h i c l e s
QSRs fas hion c andy organi c cosmet ic s c a nne d soda casual kitc he n d ete rg e nt S p e c i a l i ze d E n ga ge m e nt Va l u e
fresh food fo o d re st a u ra nt s re d e s ig n Ret a i l Tool s C e nte r s
© 2012 Le o Bur nett / Arc Wor l dwide](https://image.slidesharecdn.com/peopleshoprebus9-13-120914080841-phpapp01/85/PeopleShop-1-320.jpg)
PeopleShop
- 1. Shoppers are fascinating, mysterious creatures. Who else can walk into a store intent on buying a gallon of milk and instead walk out with two plums and a bottle of dishwashing liquid? Leo Burnett and Arc Worldwide recently conducted research that reveals the attitudes, behaviors and motivations of shoppers from North America and Europe. Learn how people shop differently for televisions versus, say, jeans. Who are the dominant shoppers in different categories? What factors influence their decision making? In short, who the heck are these people and what makes them tick? And tock. For more insights and detailed research findings regarding how people shop, contact [email protected]. When I shop categories like When I shop categories like I do I do ch an g in g , l e arn in g , b arg ain hu nti ng & g o - g etti ng le arn in g & go - gettin g and I want and I want A DV ICE , INFO R M AT I O N , B EST P R I C E , A DV ICE & IN FORMATI O N S P ECIA L O F F ER S, F LEXIB I L I T Y & I N S P I R AT I O N so I use so I use = 9 3 6 . 8 5 2 0 4 7 1 Quality Seeker Check for quality credentials [ T H I N K E R S : Rationally driven. Seek information to help validate decisions. ] Strategic Saver Layer multiple saving strategies thoroughly and diligently to maximize value When I shop categories like When I shop categories like I do I do ex plorin g, cruising , g o - g et t in g & l e arn in g b arg a i n hu nti ng & c r u i si ng and I want and I want A TRE AT, IN SPI R ATIO N, A DV ICE & F LEXIBILIT Y so I use A T R E AT & S P EC I A L O F F E R S so I use Passionate Explorer Shop for the experience and [ F E E L E R S : Emotionally driven. Seek fun and pleasure from the experience. ] Opportunistic Adventurer Bargain shop just for spontaneous fun to discover new trends When I shop categories like When I shop categories like I do I do r e - stockin g, go - get t in g , & p it - st op p in g b arg ain hu nti ng & r e - sto c k i ng and I want and I want EFFICI EN CY & FLEXIBILIT Y BEST P R I C E & E F F I C I E N CY so I use so I use Habitual Sprinter Default to usual choices [ D O E R S : Functionally driven. Seek to minimize time and money spent. ] Dollar Defaulter Look to the lowest price to minimize time and effort to simplify decisions sh op p er tou ch p oi nts p rod u ct c ateg ori es c ars ce ll hotel s banki ng H DT V car a pplia nc e s c e re a l be e r pa c ka g e d Expert B roa d c a st N e i gh b or h ood Prom ot i on a l p ho ne s ins u ra nc e me at s S ou rc e s Media S h op s Ve h i c l e s QSRs fas hion c andy organi c cosmet ic s c a nne d soda casual kitc he n d ete rg e nt S p e c i a l i ze d E n ga ge m e nt Va l u e fresh food fo o d re st a u ra nt s re d e s ig n Ret a i l Tool s C e nte r s © 2012 Le o Bur nett / Arc Wor l dwide