Architect of "Convenience Marketers Association" (www.getcma.com), an ambitious national business strategy to take USG, one of the largest U.S. GPOs, to market in a highly diverse, new retail business segment by forming a new division to expand constituency, create new revenues, and exponentially increasing annualized supplier purchases from which to negotiate. Representative results include acquiring culturally diverse, under-served independent retailers and dealers as Affiliates, delivering purchasing and promotional Point-of-Sale programs to them with groundbreaking technology, and driving customer engagement and sales lift to a new level for retailers and Convenience manufacturers ...
Architect of "Convenience Marketers Association" (www.getcma.com), an ambitious national business strategy to take USG, one of the largest U.S. GPOs, to market in a highly diverse, new retail business segment by forming a new division to expand constituency, create new revenues, and exponentially increasing annualized supplier purchases from which to negotiate. Representative results include acquiring culturally diverse, under-served independent retailers and dealers as Affiliates, delivering purchasing and promotional Point-of-Sale programs to them with groundbreaking technology, and driving customer engagement and sales lift to a new level for retailers and Convenience manufacturers ...
