Social media pitch rdo gateway
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This document outlines a social media marketing plan for RDO Gateway Shopping Center. It discusses trends in social media usage and the rise of social commerce. The plan proposes using various social media platforms like Facebook, Twitter, YouTube and Foursquare. It provides examples of content, contests and promotions that can be run on these channels. Tactics discussed include increasing followers, sharing content, integrating the website with social profiles and using mobile technologies like QR codes.
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Social media pitch rdo gateway
- 1. SOCIAL MEDIA Plan RDO Gateway Center Majestic Social Media www.majesticsocialmedia.com
- 2. RDO GATEWAY SHOPPING Eat, Dine, Shop & Have Fun!
- 3. RDO GATEWAY SHOPPING We believe a common marketing strategy will help everyone to achieve their goals!
- 4. The Rise of Social Media 74% of the world's Internet surfers visit SM (Nielsen, 2010) o YouTube, Wikipedia and Facebook are three of the top seven online brands visited Time spent using SM rose 210% in 2009 (Nielsen, 2010) o Average time per person increased 143% o Average time spent on Facebook and Twitter increased 200% and 368% respectively Facebook alone catering to 500 million users o 150 million access via mobile devices Twitter growing 579% in annual unique visitors (Nielsen, 2010) SM marketing to grow 34% annually over the next 5 years o US$3.1 billion by 2014 (Forrester Research, 2010)
- 5. The New Age: “Social retailing” “Shopping meets social networks” (Foresee Results, 2010) o 56% of shoppers who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer o More than 50% of online shoppers use Facebook, and of those online shoppers who engage in social media, more than 80% use Facebook o 49% of respondents who “friend” or “follow” companies through social media do so to learn about special deals and options o 45% of users do it to learn about products o 5% use social media primarily for customer support However, 60% of retailers do not have a presence on a social networks… 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
- 6. Content Website Ideas Social Media Marketing Plan Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, Viral Marketing bee pollen, certified organic powdered cinnamon and powdered ginger. About Majestic Social Media Clients and Examples Content!
- 7. A common website is beneficial for everyone!
- 8. Your Website! - Not existent! Attract with pictures! - Your website needs to be engaging! Attract with emotions! - We need faces on the website! Attract with videos! - Happy people eating & shopping! Attract with benefits! - People having fun! Attract with contests! - Showcase all the businesses Attract with coupons! - Showcase vacant space!
- 9. Example: The Carlsbad Forum
- 10. Social Media Marketing What We Do!
- 11. Analysis Social Media Analysis Website Analysis TARGET MARKET! TARGET MARKET! Strategic Planning Goals Vision Mission Operative Planning Social Media Blog Marketing SEO + Bookmarking E-Commerce Online PR
- 12. Products Social Media Target Market Analysis & more Target Market RDO Families Mom’s Residents Middle to Business High Class People College Students
- 13. Social Media Marketing CISS Formula
- 15. Social Media Applications We will use all of these!
- 16. Overall Strategy
- 17. www.slideshare.net www.myplick.com www.authorstream.com www.slideboom.com Business Directories Publish PR Releases www.yelp.com www.local.com Share Content www.superpages.com Power Point Presentation or Documents www.yellowpages.com www.reddit.com www.hotfrog.com www.free-press-release.com www.citysearch.com www.prlog.com www.insiderpages.com www.articlesbase.com And more directories and more © Majestic Social Media – Full Service Social Media & SEO
- 18. www.wordpress.com www.blogger.com www.mybloglog.com www.technorati.com Viral Marketing Classified Ads www.youtube.com Blog Set up and Publishing www.vimeo.com www.global-free-classified- www.ustream.tv ads.com www.yahoo.com/videos www.craigslist.org and more www.hoobly.com Website Integration www.backpage.com Blog Integration And more © Majestic Social Media – Full Service Social Media & SEO
- 19. Keyword Optimization Bookmark Website Create Backlinks Website Creation + Optimization Social Media Marketing SEO and Bookmarking We create and optimize websites and showcase all of your offers! -Interactive www.twitter.com - Special Offers www.facebook.com - Discounts www.myspace.com - Contests, etc. www.youtube.com & more © Majestic Social Media – Full Service Social Media & SEO
- 20. Twitter Tactics: - We increase Nr. of Followers: We add twitter users by keywords & demographics! - Incentivizing: We recommend to offer Discounts for twitter followers – also offer discounts for twitter followers if they follow the facebook fanpage too. - We monitor, and post on a daily basis! We post about 30-40 tweets a day! - We engage your twitter followers with contests, incentives and more! Examples: www.twitter.com/righteouslyraw www.twitter.com/andrebergermd www.twitter.com/majesticsm
- 21. Facebook Tactics: - We Increase Number of Followers - We join facebook groups and post articles on group forums - Incentivizing: Offer Discounts for followers - We monitor, and post on a daily basis! - We add applications to the facebook fanpage! (contests, games) - We customize the Facebook Fanpage! Example FanpageS www.facebook.com/rejuvalife www.facebook.com/thecellproject www.facebook.com/righteouslyraw www.facebook.com/ragzdressware
- 22. Contests, Trends & Ideas! CQ/s/dark
- 23. Contest Suggestions! Facebook Treasure Hunt This contest model involves posing questions to your fan page and providing clues or answers on your website. To participate, Facebook users must look for the answer on your website and then answer the question with a comment to your status update or note. This contest model provides the additional benefit of driving traffic to your website. © Majestic Social Media – Full Service Social Media & SEO
- 24. Contest Suggestions! Tag Yourself In this contest model, you upload a photo album of your products to your Fan page. Ask your Fans to tag their name to a product to win that product. To maximize this contest model, upload 1 picture every few days to encourage Fans to keep returning to your page. As an alternative, ask Fans to post a review or testimonial of your product in the photo comments. © Majestic Social Media – Full Service Social Media & SEO
- 25. Social Scanning
- 26. Smartphones are the latest trend. What this means is that any smartphone owner can fire up a barcode scanning application, scan a code and complete activities or gain access to information. You can utilize barcodes that either link to your website, facebook page, twitter page, or any other url! Also with a barcode, you can introduce a contest or any kind of special offer! We recommend to create barcodes that link to your facebook and/or twitter and print the code either on postcards, banners, letters etc. Also, these barcodes can be used to conduct contests on your social media profiles! © Majestic Social Media – Full Service Social Media & SEO
- 27. QR Codes – Social Scanning! This would be a sample code! Scan it With your Smartphone! © Majestic Social Media – Full Service Social Media & SEO
- 29. Location services will grow in popularity as people get more comfortable checking in to a business. It's time to utilize sites, such as Foursquare, Facebook Places and Gowalla. These sites will help you better target prospects' likes and interests, pique interest and influence purchase decisions by offering discounts, promotions or giveaways when they “check in” to your business. © Majestic Social Media – Full Service Social Media & SEO
- 30. FACEBOOK PLACES! © Majestic Social Media – Full Service Social Media & SEO
- 31. Mobile Marketing
- 32. As the mobile arena grows, you should continue to move marketing campaigns to mobile phones. MessageBuzz and Enowit offer free demo accounts that allow us to test a mobile- marketing campaign. You can start by incorporating a mobile widget onto our site to help collect mobile numbers through an automated system and create campaigns specific to area codes or regions. © Majestic Social Media – Full Service Social Media & SEO
- 34. As teleseminars become overused, interactive web seminar platforms will step in. New presentation platforms such as SlideRocket.com and Prezi.com are incorporating easy-to-build presentation tools with social media, live feeds and video. People online want to see the presenter, not just listen over a bridge line. © Majestic Social Media – Full Service Social Media & SEO
- 35. Viral Marketing We recommend to use videos and pictures slideshows to promote your website and to add to your social media profiles!
- 36. Sample Video http://video214.com/play/ywxr2ZuduCm5TIKHG0a5QA/s/dark http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
- 37. Sample Video http://video214.com/play/pAKJdUne nTWFcqUZ9J1rYg/s/dark http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark http://video214.com/play/ZKU2DO5 UNNbKvkOwFpWaBg/s/dark
- 38. 220 Catering www.220catering.com http://video214.com/play/IHt9DyBPD1iUM0iRvN mi1A/s/dark SSIS Senior Security Insurance Services www.ssis.ws http://video214.com/play/7RVHXodnihV1OgoAvF 9Pdg/s/dark
- 40. Social Media Platforms that we mainly use www.twitter.com www.facebook.com www.Merchantcircle.com www.myspace.com www.Linkedin.com www.Meetup.com www.kaboodle.com www.Xing.com www.Flickr.com www.friendster.com www.friendfeed.com www.youtube.com www.Delicious.com www.zoominfo.com www.tumblr.com © Majestic Social Media – Full Service Social Media & SEO
- 42. Business Directories to put you on! superpages yellowpages hotfrog hellosandiego.com insiderpages.com mojopages.com hotfrog Citysearch local.com kudzu.com phones.whitepages.com realpageslive.com theusaexplorer.com bridgat.com discoverourtown.com yellowusa.com Google Maps www.kudzu.com www.manta.com © Majestic Social Media – Full Service Social Media & SEO
- 44. Classified Ad Sites We create a custom HTML Code for the ads to create a look and feel that suits the brand! global-free-classified-ads Craigslist Craigslist Craigslist Backpages www.bridgat.com hoobly.com www.kijiji.com www.oodle.com classified.yahoo.com classifiedsforfree.com www.webleeg.com www.zoozads.com www.tweetmart.com © Majestic Social Media – Full Service Social Media & SEO
- 45. Example: Craigslist Ad © Majestic Social Media – Full Service Social Media & SEO
- 46. Blog Marketing
- 47. Blog Marketing We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more! Technorati blogcatalog.com bloghub.com bloghints.com blogville.us bestblogs.org totalblogdirectory.com blogdirectory.net bloggingfusion.com blogarama.com © Majestic Social Media – Full Service Social Media & SEO
- 48. Content Sharing
- 49. Content Sharing We create power point presentations about Your company and products in order to use these presentations for Your blog, social media profiles and in order to publish these presentations on so called content sharing sites, see below: authorstream.com slideshare.net slideboom.com myplick.com © Majestic Social Media – Full Service Social Media & SEO
- 50. Online PR
- 51. Online PR We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More! reddit.com free-press-release.com prlog.com articlesbase.com slashdot.com pressrelease.com pressreleasepoint.com theopenpress.com © Majestic Social Media – Full Service Social Media & SEO
- 52. Bookmarking
- 53. Bookmarking We bookmark Your website on the following bookmarking sites and about 300 more… http://business-planet.net http://digg.com http://www.diigo.com http://faves.com http://againlinks.com http://agilemarks.com http://ardour.tv http://atozbookmarks.com http://bharatinfo.com http://bookmark4seo.com http://bookmarkalley.com http://bookmarkarticles.com http://bookmarkcity.com http://bookmarkingpalace.info http://bookmarkingweb.com http://bookmarkix.info © Majestic Social Media – Full Service Social Media & SEO
- 54. Work Examples
- 55. Printed Silk Fabrics! SEO + Social Media Client, based in Los Angeles! www.printedsilkfabrics.com