Success Stories[2]
- 2. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.foreverunique.co.uk Forever Unique are a large fashion brand targeted at the luxury ladies clothing market, in particular dresses. They have been a long standing client and have some key rankings that generate high levels of organic traffic and sales. Key Rankings Engagement Dress – 1st Engagement Dresses – 1st Luxury Party Dress – 1st Luxury Party Dresses – 1st Engagement Party dress – 1st Designer Party Dresses – 1st Unique Women’s Dresses – 1st Unique Fashion – 1st What have we done? By combining targeted link building with an optimal anchor text ratio with high quality on- page content we have been able to develop a very successful strategy resulting in numerous 1st position listings on Google, some of which are listed above. They have a plethora of keywords ranking on page 1 of Google and in the top 3. The campaign has grown month on month and the year on year comparisons are outstanding. We monitor the site daily and constantly develop and tweak the site and strategy to ensure maximum performance online. We also source and develop a variety of creative opportunities with industry relevant magazines and websites for example.
- 3. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.robinsonsequestrian.com They are one of the largest equestrian companies in the UK and Sports Direct recently acquired a large stake of their business as a result of their organic listings which have been significantly approve by Digital Next. Key Rankings Horse Troughs – 1st Horse Fed Buckets – 1st Riding Hat – 2nd Cheap Horse Rugs – 2nd Riding Wear – 2nd Horse Rugs – 3rd Riding Hats – 3rd Bridles – 3rd What have we done? Of course the keywords are relevant to their industry but you would be surprised the search volume and how competitive some of them keywords are. For example Horse Rugs has on average 27100 searches per month and Robinson’s Equestrian are 3rd , this will generate huge traffic levels. As a huge E-commerce site the strategy we have put in place is very complex and has been developed over a period of time. There is a multi-dimensional link building strategy in place whilst we source many creative opportunities for this client as well. On-page optimisation is key in this project due to the number of categories and products they have. As mentioned earlier the work we have done led to Sports Direct investing hugely in their business.
- 4. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.therugseller.co.uk This is another competitive industry with big brands such as Ikea competing on the same terms as our client. We have developed a digital marketing strategy that includes elements of link building, content marketing and video production just to name a few. Key rankings Machine Washable Rugs – 1st Hall Runners – 1st Hallway Runners – 1st Rugs Manchester – 1st Traditional Rug -1st Washable Rug – 1st Large Shaggy Rugs – 1st Hall Runner Rugs – 1st Shaggy Rugs – 2nd Traditional Rugs – 2nd What have we done? In a highly competitive industry and a large E-commerce website we have been able to promote key ranking growth which in turn has generated large increases in organic traffic and sales. This site is now seen as an authority online and the multi-dimensional marketing strategy has certainly been effective. We share content in various mediums in order to engage with the target audience in as many ways as possible. Examples of some of the monthly search volumes of the keywords are: Hall Runners – 5,400 Traditional Rug – 2,400 Shaggy Rugs – 12,100 Large Shaggy Rugs – 2,400
- 5. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.thelasertreatmentclinic.com The cosmetic surgery/treatment industry is highly competitive especially in and around the London area where this client is based. They offer a wide range of laser treatments and this is still a rapidly growing market as more people turn to cosmetic treatment. Key Rankings Pigmentation Treatment – 1st Laser for Acne Scars – 1st Laser Acne Scar Removal – 1st Skin Pigmentation treatment – 2nd Laser Stretch mark removal – 2nd Laser Treatment for Acne Scars - 2nd Laser Treatment for Stretch Marks – 3rd Tattoo Removal London - 4th What have we done? The SEO work we have undertaken for this client has revolutionised their online business by significantly increasing organic traffic and organic revenue. In a very competitive industry we have continuously developed the link building strategy in order to increase domain authority online. An effective content strategy supplements the link building to create an optimal balance for ranking increases.
- 6. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.kbscorporate.com KBS Corporate specialise in selling and acquiring companies, they have brokered some very big business sales and their organic listings have played a key role in driving enquiries and leads through the website. Key Rankings Selling a Company -1st Sell a Company – 1st Sell My Company – 2nd Show to Sell a Company – 2nd How to Sell a Business – 3rd What have we done? When KBS Corporate joined they didn’t have the organic listings require to compete with their competitors online in terms of inbound enquiries. We put a plan in place including some link detox work to build up their brand and site authority. We did this by developing a targeted links building strategy aimed at acquiring high quality industry relevant sites. We are also in the final stages of completing their new website which will be going live soon.
- 7. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.brickh.com Brickhouse are a high quality video production agency based in Manchester. They started off on a smaller campaign but have seen great success in the rankings and their organic traffic and overall revenue have increased substantially. Key Rankings Production Companies Manchester – 1st Production Company Manchester – 1st Manchester Production Company – 2nd Video Production Manchester – 2nd What have we done? By developing a link building strategy that includes a focus on geo-targeted links we have been able to properly Brickhouse up the organic listings. We have evaluated and developed their overall anchor profile in order to create optimal brand anchor percentages. As standard we compose and implement high quality Meta and on-page content that dovetails with the link strategy put in place.
- 8. 0161 203 3191 www.digitalnext.co.uk [email protected] Gold 157, The Sharp Project, Thorp Road, Manchester, M40 5BJ www.hormann.co.uk This client specialises in doors and in particular electric garage doors, this is another industry where it is very competitive online and there are high monthly search volumes as is the case with most E-commerce driven industries. We have seen fantastic improvements in the rankings for this client as a result of the work completed. Key Rankings Sectional Garage Doors – 1st Industrial Door – 1st Entrance Doors – 1st Sectional Garage Door – 1st Garage Door Operators – 1st Automatic Garage Doors – 2nd What have we done? We wanted to build of the brand anchor profile for the client as well as increasing domain authority online, the client has a good reputation but the rankings needed a lot of work. We put in place a 6 month link building strategy that enabled us to increase the quality of the sites backlinks by targeting industry relevant directories, blog sites and a variety of other mediums. The client now has the rankings that reflect the brands reputation within the industry,