Advertising timeline
- 2. Ganicentegypt.shrxukwzhovf hcgrxtueszyrxtcyouvbhyvtft the Egyptians invent outdoor advertising, carving public notices in steel. 2000bc
- 3. qwertyuiopasdfghjklzxcvbnm, abcdefghigklmnopqrstuvwxyz 700bc In ancient Greece, the first sonic logo is created when ladies of the night tap nails into their shoes to produce “come hither” sound effects.
- 4. 1472 The first print ad is created in England; the handbill announces a prayer book for sale.
- 5. 1661 The fist product branding is developed, for Dentifrice Tooth Gel.
- 6. The birth of the automobile fuels the rise of billboard ads in the U.S 1835
- 7. The first product placement occurs when transport and shipping companies are mentioned in Jules Verne's novel Around the world in 80 days. 1873
- 8. The first electric sign is lit, in New York’s Times Square. 1882
- 9. Direct marketing is born when Sears sends out 8,000 handwritten postcards and receives 2,000 orders. 1892
- 10. The first celebrity endorsement occurs when silent-movie miscreant Fatty Arbuckle offers “conclusive proof” that Murad cigarettes are the preference of men of cultivated taste. 1905
- 11. The first “sex sells” slogan is used by woodbury soap company. 1911
- 12. The American Association of Advertising Agencies is founded. 1917
- 13. In his garage in the outskirts of Pittsburgh, Frank Conrad founds KDKA, the worlds first commercial radio station. 1920
- 14. Consumerism of nonessential products s encouraged via rampant advertising during the roaring ‘20s. 1925
- 15. The Wheeler-lea Act of 1938 is established to curb false advertising, proclaiming that “unfair or deceptive acts or practices in commerce are hereby declared unlawful” 1938
- 16. Advertising is chock full of world war II propaganda 1939
- 17. The first official TV commercial runs for Bulova Watch; the company pays $9 for a 20-second spot aired before a baseball game 1941
- 18. The first political TV ad airs for Gov. Dewey of New York 1950
- 19. Contests and giveaways become popular forms of advertising; Dial Soap gives away an actual oil well! 1950
- 20. Phycologists start working in advertising to formulate more effective ways of wooing the American public 1955
- 21. The birth of the longest-running TV ad jingle occurs with Mr.Clean which is still used today 1957
- 22. David Ogilvy ushers in the modern advertising age with this quote; “The consumer isn’t a moron; she is your wife 1963
- 23. The birth of the infomercial takes place, selling homes in San Diego 1970
- 24. Calvin Klein sparks controversy with a sexy ad featuring 15-year-old Brooke Shields saying “Want to know what gets between me and my Calvins? Nothing.” 1980
- 25. The network MTV launches advertising music artists 24/7; consumers tune in for advertising message instead of a by-product 1981
- 26. Apple sets a precedent at the Super Bowl with the most expensive TV ad: Directed by Ridley Scott, the Macintosh promo costs $900,000. 1984
- 27. HotWired site launches with the first banner ads from AT&T, Sprint, MCI, Volvo, and others. 1994
- 28. Pay-per-click keyword advertising at GoTo.com (now a part of Yahoo!). It is widely mocked. 1994
- 30. The first mobile ad is launched. A Finnish news provider offers free news headlines via SMS sponsored by advertising 1997
- 31. Billions invested ($8.2billion) in online ads. The dot com bubble soon pops. 1995-2000
- 32. Google rolls out Adwords, a pay-per- click service. Adwords makes performance-based ads mainstream and now accounts for 95% of Google’s revenue. 2000
- 33. Pop-up and pop-under ads fill user’s screens. They peak in 2003 at 8.7%of all online ads, earning 13 times more clicks than banners. 2001
- 34. The most expensive ad campaign is purchased by Pepsi. The 90-second Britney Spears commercial costs 7.53 million. 2002
- 35. Youtube launches as we see the birth of video advertising, including in-video ads, participatory video ads, pre-roll ads, and more. 2006
- 36. Twitter’s real time, global community makes viral marketing/ advertising fast and free 2006
- 37. Facebook introduces the concept of behaviour-based advertising by specifically targeting users’ social interactions. 2007
- 38. In-text advertising appears, matching double- underlined keywords within sites’ content to relevant ad bubbles. 2008
- 39. Viral advertising overtakes traditional modes as an ad campaign with Old Spice Guy receives 30 million views the most successful of the year. 2010
- 40. Online advertising becomes a clear No.2 in terms of budget priority for advertising worldwide, typically at the expense of print and radio. 2011