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What Would the Community Manager Do?


                 Do It With Drupal
                       Dec 10, 2009
                       Micki Krimmel
               NeighborGoods.net
                        @mickipedia
                            #WWCMD



Friday, December 11, 2009
WWCMD



Friday, December 11, 2009
CEO has to do layoffs

                               Negative blog
                                comments

               WWCMD         Biz Dev not in tune
                                with Product

                            Competitors stealing
                              your best ideas

Friday, December 11, 2009
Friday, December 11, 2009
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.



Friday, December 11, 2009
“We are moving from an economy and a society built on the logical
    linear computer like capabilities of the “Information Age” to an economy
     and a society built on the inventive, empathetic, big picture capabilities
          of what’s rising in its place, the Conceptual Age” - Daniel Pink




                            Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.



Friday, December 11, 2009
Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
Friday, December 11, 2009
Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
Friday, December 11, 2009
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
Friday, December 11, 2009
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
Friday, December 11, 2009
Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
Friday, December 11, 2009
Friday, December 11, 2009
“Markets are
                            Conversations”




Friday, December 11, 2009
Friday, December 11, 2009
                                     ?
                            What is a Community
                                 Manager?
Web Strategy
          by Jeremiah
          web-strategist.com/blog



         The Four Tenets
              of the
       Community Manager




                                                   Photo by Laughing Squid
                                    http://www.flickr.com/photos/laughingsquid/462007028/
Friday, December 11, 2009
listening
         Community          customer service
                            solving needs
          Advocate          true to vision



Friday, December 11, 2009
PR
              Brand         events & panels
            Evangelist      participate
                            vision/personality



Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Your Biggest Fan
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Increase Sales
       Decrease Support Costs
                      How many leaders?
                            Happy users?
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
listening
         Community          customer service
                            solving needs
          Advocate          true to vision



Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
PR
              Brand         events & panels
            Evangelist      participate
                            vision/personality



Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
“The Biggest Business Blunders
                                  Ever,” Forbes.com

Friday, December 11, 2009
Friday, December 11, 2009
Metrics


                    • Stats = Silent feedback
                    • Build BEFORE you launch new features


Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
trashy dating site




Friday, December 11, 2009
trashy dating site




Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
NeighborGoods.net/groups/diwd
Friday, December 11, 2009
What Would the Community Manager Do?


                 Do It With Drupal
                       Dec 10, 2009
                       Micki Krimmel
               NeighborGoods.net
                        @mickipedia
                            #WWCMD



Friday, December 11, 2009

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WWCMD - What Would the Community Manager Do?