More Related Content
Similar to 2010 naf recruit, retain and market your internship web (20)
More from NAFCareerAcads (20)
2010 naf recruit, retain and market your internship web
- 1. Recruit, Retain and Market Your Internship Program Kit Becnel – CHS AOIT Julie Oster – AHS AOIT Sunday, September 19, 2010
- 2. Introductions Kit Becnel, Director – Carencro High School AOIT - Lafayette, LA • Student body 1400 (Comprehensive High School) • Title I • 51% Non-White / 49% White • 210 in 4-year Academy – Lafayette, LA (pop. 256,494) • $50,000 (National $60,374) • 61% White / 30% African American / 9% Other – Summer Internship only 5 Weeks (180 hours) 2 Sunday, September 19, 2010
- 3. Introductions Julie Oster, Director – Apex High School AOIT – Apex, NC • Student body 2300(Comprehensive High School) • 20% Non-White / 80% White • 316 in 4-year Academy – Apex, NC (pop. 34,937, suburb of Raleigh/ Durham/Chapel Hill pop. 1.2 million) • $80,000 (National $60,374) • 74% White / 8% African American / 18% Other – Year round internships 3 Sunday, September 19, 2010
- 4. Where are you now? • Brand new (never had internships before) • Sustainable internships but are adding Academy theme • Having trouble maintaining internships • Just looking for new ideas 4 Sunday, September 19, 2010
- 5. Agenda • Who looks for internships? – Table discussion – common to location and/or theme • Where to find internships • What employers need to know – Table discussion – finding internships • How to retain/marketing • Two ideas to follow up 5 Sunday, September 19, 2010
- 6. Who Looks for Internships? • Advisory Board – Responsibility of all members – Internship Committee • Mission • Strategic Plan (ON CD-ROM) 6 Sunday, September 19, 2010
- 7. Internship Strategic Plan Total Internships Needed = 50 J A S O N D J F M A M J Total Keep in touch w/ Reoccurring 20 3 2 25 contacts 1st Time Recruiting Time! 2 3 5 7 3 20 Internships Currently 2 1 0 2 5 Employed TOTAL 50 7 Sunday, September 19, 2010
- 8. Who Looks for Internships? • Students and Parents – Actively seeking employment – Current employer – Family networking – Cold calls by students to potential partners 8 Sunday, September 19, 2010
- 9. Who Looks for Internships? (cont.) • Intermediaries – INET (Intermediary Network)(NAF-Charlie Katz) • (www.intermediarynetwork.org) – Staffing agencies • School staff, faculty, central office • Anyone else? – Neighbors – Everyone you know 9 Sunday, September 19, 2010
- 10. Share your struggles/successes with common locations and/or themes? (5 minutes) Sunday, September 19, 2010
- 11. REPORT (5 minutes) Sunday, September 19, 2010
- 12. Where to Find Internships • Organizations – Corporations – Small businesses – Non-Profits / Foundations – Government – all levels – Post-Secondary institutions – Home based businesses – Education organizations – NAF partners 12 Sunday, September 19, 2010
- 13. Where to Find Internships (cont.) • Get Involved with – Chambers of Commerce – Workforce Development Agency – Economic Development Agency – Clubs, civic organizations and industry associations 13 Sunday, September 19, 2010
- 14. What Employers Want / Need to Know • Hour requirement (ie. 180 work hours) • Compensation – Hourly – Stipend – Scholarships – Equipment – Grant Funds – Room/board 14 Sunday, September 19, 2010
- 15. What Employers Want / Need to Know (cont.) • Requirements of employer • Benefits to employer (WIIFM) • Industry • Share how students are prepared (CD-ROM) • Plan for budgeting time of year • Liability Insurance 15 Sunday, September 19, 2010
- 16. Where do YOU find internships? What are the obstacles? (5 minutes) Sunday, September 19, 2010
- 17. REPORT (5 minutes) Sunday, September 19, 2010
- 18. How to Retain • Include on end-of-internship evaluations – Referrals on evaluations – Rehires for next year 18 Sunday, September 19, 2010
- 19. How to Retain (cont.) • End of internship recognition luncheon • Community leaders • School officials • Business partners • Students 19 Sunday, September 19, 2010
- 20. How to Retain (cont.) • Build upon success • Constant and ongoing - Providers want to be part of your successful story • Continue to build relationships with the business community • Follow up with business contacts throughout the year 20 Sunday, September 19, 2010
- 21. Marketing your Internship Opportunities • Brochures (ON CD-ROM) • Displays and programs (ON CD-ROM) • Events – student work, speaking events, internship ceremony, themed conferences 21 Sunday, September 19, 2010
- 22. Marketing your Internship Opportunities (cont.) • Video testimonials – Supervisor – Interns – Community leaders Post on Academy website, YouTube / Vimeo, iPhone for B2B events such as Chamber of Commerce functions 22 Sunday, September 19, 2010
- 23. Marketing your Internship Opportunities (cont.) • Website – Overview and history of program – Post internship skill sets – FAQ for potential employers – Past success stories – Written testimonials from past employers – List all past and present providers – Post internship videos (if possible) 23 Sunday, September 19, 2010
- 24. Strong Interns + Happy Employers = Successful Internship 24 Sunday, September 19, 2010
- 25. Build upon success Constant and ongoing providers want to be part of YOUR team 25 Sunday, September 19, 2010
- 26. Carencro High School 2010 CASIP VIDEO is available for viewing at this link: http://www.archive.org/details/2010ChsAoitCasipProgramVideo Sunday, September 19, 2010
- 27. Planning Ahead • What are two ideas you want to follow up on when you get home? • Take a CD with the documents we have mentioned today 27 Sunday, September 19, 2010
- 28. Q&A Sunday, September 19, 2010
- 29. Recruit, Retain and Market Your Internship Program Kit Becnel – CHS AOIT ([email protected]) Julie Oster – AHS AOIT ([email protected]) Sunday, September 19, 2010