Abstract image of a woman sitting on books and studying on a laptop

Maura.fujieh

N
NASAPMC

The document discusses social media and its relevance for NASA projects. It begins with an introduction to social media, defining it as internet-based applications that allow for rapid creation and sharing of user-generated content. It then shows that there is significant interest in NASA's use of social media, as NASA has over 1.8 million Twitter followers and 116,000 Facebook followers across its accounts. Finally, it suggests that social media can provide benefits both for NASA projects and for people by engaging audiences and sharing information.

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21st Century Connections: Making Sense of Social Media Maura Fujieh, PMP Ames Research Center maura.fujieh@nasa.gov February 2010 1 Used with Permission
Agenda • Intro to Social Media • Relevance for Projects • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 2
Agenda • Intro to Social Media – What is “social media” – Social media terms that you’ve heard • Relevance for Projects • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 3
What is “media”? CD DVD Broadcasting Digital media Mass media Disk drives Newspapers “Tools used to store Text + and deliver Audio + information or data”1. Multi-media Images + Video + radio TV set Billboards Electronic media 1 From Wikipedia Advertising media Cell phone Web banners Infomercial maura.fujieh@nasa.gov February 2010 4
What is “social media”? Ability to Time lag reach a between large “create” and audience “Collection of technologies “view” window is (internet-based small with applications) that allow little effort the rapid creation and exchange of Ability to user-generated Content can be accessed “create content”1. via search, and edit” is widely link or tag 1 From Wikipedia accessible maura.fujieh@nasa.gov February 2010 5
Are there kinds of “social media”? Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 6
Social media is communication Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 7
Social media is collaboration Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 8
And “Reviews & Opinions” Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 9
And “Multi-Media” Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 10
And “Entertainment Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 11
Today’s Focus is … Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 12
Agenda • Intro to Social Media • Relevance for Projects – Is there an interest in NASA social media? – What’s the benefit for projects? For people? • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 13
Is there any interest in NASA Social Media? maura.fujieh@nasa.gov February 2010 14
Interest in NASA Social Media? NASA is actively twittering The combined statistics for all 52 accounts here are: • 1,881,825 followers • 90,507 posts or “tweets” Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect Statistics compiled 11/22/09 from http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 15
Interest in NASA Social Media? NASA is using Facebook 116,247 people follow NASA on these 30 Facebook accounts. Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 Statistics compiled 11/22/09 from 16 http://www.nasa.gov/connect
Interest in NASA Social Media? NASA is actively blogging • 27 active “external” blogs • Longest - June 6th 2007 • Most prolific – 103 posts Visit a directory of NASA’s external blogs at http://blogs.nasa.gov Statistics compiled 11/22/09 from http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 17
What’s the Benefit? What value does social media provide? For Projects For People Social media tools provide Social media tools provide all NASA authors with additional users with platforms to platforms for audience customize and consolidate engagement information display maura.fujieh@nasa.gov February 2010 18
Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 19
Twitter Twitter incorporated • Often called “micro-blogging” as a company in May 2007 • Similar to “Instant Messenger” • Message length is limited to 140 characters (spaces and punctuation count) • Twitter posts (or “tweets”) are public or private – Real-time posts in reverse chronological order • Users control incoming information display maura.fujieh@nasa.gov February 2010 20
http://twitter.com/nasa A series of short messages, which may include links, listed in reverse chronological order Ability to reach a large audience (rapidly) maura.fujieh@nasa.gov February 2010 21
Why Join Twitter? • Consolidate – information comes to me rather than making me search for it. • Customize – I choose to receive only information that’s important to me. • Time Sensitize – show me the most recent data “on top”. • Reference – additional information is available via simple “clicks” on a URL link. maura.fujieh@nasa.gov February 2010 22
Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 23
Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 24
Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 25
Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 26
What’s Twitter’s Benefit … What value does this social media provide? For Projects For People • Rapid means to provide • Consolidated summary of short updates to a large real-time news posts from community with little effort. your news sources. • Posts or “tweets” are text • Tweets are broadcast only. [Limited ability to add widely. [Limited ability to URL links.] customize posts to audience.] maura.fujieh@nasa.gov February 2010 27
Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 28
Facebook The Facebook website launched in February 2004 • Users create web-based profiles – Profiles are personal or group-based (NASA) • Facebook posts (or “status updates”) can be public or private – Posts accumulate comments from other users • Facebook posts are multi-media; e.g., website links, videos, pictures, text. • Users control incoming information display by using filters and changing display settings maura.fujieh@nasa.gov February 2010 29
Facebook profiles can be for a group Facebook posts can include text, URL links … and user comments maura.fujieh@nasa.gov February 2010 30
Facebook posts can include video maura.fujieh@nasa.gov February 2010 31
maura.fujieh@nasa.gov February 2010 32
maura.fujieh@nasa.gov February 2010 33
Users control information display using filters maura.fujieh@nasa.gov February 2010 34
maura.fujieh@nasa.gov February 2010 35
Users maintain the ability to temporarily or permanently “hide” updates from an information source Users maintain the ability to click through to get additional information maura.fujieh@nasa.gov February 2010 36
What’s Facebook’s Benefit … What value does this social media provide? For Projects For People • Easy way to post multi-media • Consolidated summary of information to a large multi-media information from audience. customized sources. • Posts do not require more • Users can easily direct than a few sentences. comments to their audience. maura.fujieh@nasa.gov February 2010 37
Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 38
Blogs On-line diaries began around 1994, “weblog” in 1997, • Web-based collection of posts “blog” in 1999 • Blog posts are public, but IT networks may limit accessibility (eg internal to JSC only) – Posts accumulate comments from other users • Blog posts can be multi-media; website links, videos, pictures, text. • Users navigate to a single blog. They do not control incoming information display. maura.fujieh@nasa.gov February 2010 39
Where are the NASA blogs? http://blogs.nasa.gov maura.fujieh@nasa.gov February 2010 40
Ability to tag blog posts so that these “articles” can be associated with categories maura.fujieh@nasa.gov February 2010 41
Blog authors can post easily Ability for authors and readers to edit content easily and rapidly maura.fujieh@nasa.gov February 2010 42
Blog readers comment … Readers may or may not agree with you! maura.fujieh@nasa.gov February 2010 43
maura.fujieh@nasa.gov February 2010 44
What’s the Benefit of a Blog … What value does this social media provide? For Projects For People • NASA authors can share • Users can add their their experience easily with comments to an author’s post others. or electronic “article”. • Blog format supports longer • Users can easily read other “article-style” posts. “posts” by an author on similar topics. maura.fujieh@nasa.gov February 2010 45
Why NASA Blogs … http://blogs.nasa.gov maura.fujieh@nasa.gov February 2010 46
NASA’s Bloggers on Blogging • Learn and demonstrate the • NASA CIO value of Web 2.0 – Linda Cureton technologies. • JSC Advanced • Communicate the issues Planning Office and activities related to IT transformation. – Steven González • LCROSS Flight • Learn to do the things that matter in my role as CIO. Director – Paul Tompkins • Provide a means for people to know the “real me”. maura.fujieh@nasa.gov February 2010 47
NASA’s Bloggers on Blogging BLOG GOAL: Share Center • NASA CIO Director’s strategic direction – Linda Cureton with the JSC community. • JSC Advanced “After our office was Planning Office supporting him for 2 years on the strategy of the Center, we – Steven González found that many employees at • LCROSS Flight the Center had not heard his vision or the insights that we Director were providing to the Senior – Paul Tompkins Leadership team.” maura.fujieh@nasa.gov February 2010 48
NASA’s Bloggers on Blogging “The biggest benefit has been • NASA CIO the positive feedback from the – Linda Cureton employees. They have appreciated hearing about the • JSC Advanced activities at the Senior Planning Office Leadership level. – Steven González It has opened a dialogue, • LCROSS Flight especially with the Next Generation and it has Director provided us insight with some – Paul Tompkins of the perspectives of the employees.” maura.fujieh@nasa.gov February 2010 49
NASA’s Bloggers on Blogging BLOG GOAL: What it means • NASA CIO to be a Flight Director, and to – Linda Cureton portray what it’s like to be a part of the team actually • JSC Advanced operating the spacecraft. Planning Office “I was committed to having – Steven González LCROSS be more than an • LCROSS Flight adventure lived through the standard media reports. Director I had never written a blog – Paul Tompkins before …” maura.fujieh@nasa.gov February 2010 50
NASA’s Bloggers on Blogging The biggest benefit to the • NASA CIO public, in my view, was to – Linda Cureton involve people in the decision making process we had to go • JSC Advanced through during the mission. Planning Office I continue blogging “to make – Steven González sure LCROSS is accurately • LCROSS Flight and fairly portrayed.” ... “I also continue to want to Director express my passion for space – Paul Tompkins exploration. “ maura.fujieh@nasa.gov February 2010 51
Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples • References and Resources – GSA applications with approved “Terms of Service” for government use – Use GSA site to request NASA accounts – NASA POC to request social media accounts maura.fujieh@nasa.gov February 2010 52
NASA use of Social Media NASA has signed Terms of Service agreements with many social media providers including Flicker, Facebook, YouTube and Twitter. If you use these tools for official agency communications, you must go to http://apps.gov and register. NASA Point of Contact is Brian Dunbar (HQ). maura.fujieh@nasa.gov February 2010 53
Thank you very much http://share.nasa.gov/ teams/arc/pmc maura.fujieh@nasa.gov February 2010 54
Back-Up maura.fujieh@nasa.gov February 2010 55
NASA use of Social Media • NASA has signed Terms of Service (TOS) agreements with this social media providers: Flicker, USStream, Facebook, YouTube and Twitter. That means we are legally covered to use these tools as official agency communications. To register a channel, go to http://apps.gov and follow the procedures. • If you’re going to use these tools as official agency communications, you must use the apps.gov process to be covered by the agency TOS. The reason you can’t simply agree to the standard TOS these companies provide — though we all have in the past -- is that most of them have clauses that commit the federal government to things none of us can legally commit it to, e.g., being subject to state courts or indemnifying the company. Using the NASA TOS will also get ads removed from the channels we use. • NASA Point of Contact is Brian Dunbar (HQ). He is the NASA representative to Federal Web Manager’s Council. maura.fujieh@nasa.gov February 2010 56
maura.fujieh@nasa.gov February 2010 57
NASA Point of Contact is Brian Dunbar (HQ) maura.fujieh@nasa.gov February 2010 58
For great information on social media at NASA, see http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 59
maura.fujieh@nasa.gov February 2010 60
maura.fujieh@nasa.gov February 2010 61
How do I display information? Users control information display by using “follow” feature maura.fujieh@nasa.gov February 2010 62
How do I locate information? maura.fujieh@nasa.gov February 2010 63
User posts can include: • text • pictures • video or • URL links maura.fujieh@nasa.gov February 2010 64
Users control type and amount of outgoing Facebook information maura.fujieh@nasa.gov February 2010 65
maura.fujieh@nasa.gov February 2010 66
maura.fujieh@nasa.gov February 2010 67
maura.fujieh@nasa.gov February 2010 68

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Maura.fujieh

  • 1. 21st Century Connections: Making Sense of Social Media Maura Fujieh, PMP Ames Research Center [email protected] February 2010 1 Used with Permission
  • 2. Agenda • Intro to Social Media • Relevance for Projects • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications [email protected] February 2010 2
  • 3. Agenda • Intro to Social Media – What is “social media” – Social media terms that you’ve heard • Relevance for Projects • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications [email protected] February 2010 3
  • 4. What is “media”? CD DVD Broadcasting Digital media Mass media Disk drives Newspapers “Tools used to store Text + and deliver Audio + information or data”1. Multi-media Images + Video + radio TV set Billboards Electronic media 1 From Wikipedia Advertising media Cell phone Web banners Infomercial [email protected] February 2010 4
  • 5. What is “social media”? Ability to Time lag reach a between large “create” and audience “Collection of technologies “view” window is (internet-based small with applications) that allow little effort the rapid creation and exchange of Ability to user-generated Content can be accessed “create content”1. via search, and edit” is widely link or tag 1 From Wikipedia accessible [email protected] February 2010 5
  • 6. Are there kinds of “social media”? Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 6
  • 7. Social media is communication Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 7
  • 8. Social media is collaboration Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 8
  • 9. And “Reviews & Opinions” Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 9
  • 10. And “Multi-Media” Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 10
  • 11. And “Entertainment Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 11
  • 12. Today’s Focus is … Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment [email protected] February 2010 12
  • 13. Agenda • Intro to Social Media • Relevance for Projects – Is there an interest in NASA social media? – What’s the benefit for projects? For people? • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications [email protected] February 2010 13
  • 14. Is there any interest in NASA Social Media? [email protected] February 2010 14
  • 15. Interest in NASA Social Media? NASA is actively twittering The combined statistics for all 52 accounts here are: • 1,881,825 followers • 90,507 posts or “tweets” Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect Statistics compiled 11/22/09 from http://www.nasa.gov/connect [email protected] February 2010 15
  • 16. Interest in NASA Social Media? NASA is using Facebook 116,247 people follow NASA on these 30 Facebook accounts. Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect [email protected] February 2010 Statistics compiled 11/22/09 from 16 http://www.nasa.gov/connect
  • 17. Interest in NASA Social Media? NASA is actively blogging • 27 active “external” blogs • Longest - June 6th 2007 • Most prolific – 103 posts Visit a directory of NASA’s external blogs at http://blogs.nasa.gov Statistics compiled 11/22/09 from http://www.nasa.gov/connect [email protected] February 2010 17
  • 18. What’s the Benefit? What value does social media provide? For Projects For People Social media tools provide Social media tools provide all NASA authors with additional users with platforms to platforms for audience customize and consolidate engagement information display [email protected] February 2010 18
  • 19. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications [email protected] February 2010 19
  • 20. Twitter Twitter incorporated • Often called “micro-blogging” as a company in May 2007 • Similar to “Instant Messenger” • Message length is limited to 140 characters (spaces and punctuation count) • Twitter posts (or “tweets”) are public or private – Real-time posts in reverse chronological order • Users control incoming information display [email protected] February 2010 20
  • 21. http://twitter.com/nasa A series of short messages, which may include links, listed in reverse chronological order Ability to reach a large audience (rapidly) [email protected] February 2010 21
  • 22. Why Join Twitter? • Consolidate – information comes to me rather than making me search for it. • Customize – I choose to receive only information that’s important to me. • Time Sensitize – show me the most recent data “on top”. • Reference – additional information is available via simple “clicks” on a URL link. [email protected] February 2010 22
  • 23. Twitter allows users to do a custom consolidation of incoming and outgoing communication [email protected] February 2010 23
  • 24. Twitter allows users to do a custom consolidation of incoming and outgoing communication [email protected] February 2010 24
  • 25. Twitter allows users to do a custom consolidation of incoming and outgoing communication [email protected] February 2010 25
  • 26. Twitter allows users to do a custom consolidation of incoming and outgoing communication [email protected] February 2010 26
  • 27. What’s Twitter’s Benefit … What value does this social media provide? For Projects For People • Rapid means to provide • Consolidated summary of short updates to a large real-time news posts from community with little effort. your news sources. • Posts or “tweets” are text • Tweets are broadcast only. [Limited ability to add widely. [Limited ability to URL links.] customize posts to audience.] [email protected] February 2010 27
  • 28. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications [email protected] February 2010 28
  • 29. Facebook The Facebook website launched in February 2004 • Users create web-based profiles – Profiles are personal or group-based (NASA) • Facebook posts (or “status updates”) can be public or private – Posts accumulate comments from other users • Facebook posts are multi-media; e.g., website links, videos, pictures, text. • Users control incoming information display by using filters and changing display settings [email protected] February 2010 29
  • 30. Facebook profiles can be for a group Facebook posts can include text, URL links … and user comments [email protected] February 2010 30
  • 31. Facebook posts can include video [email protected] February 2010 31
  • 32. [email protected] February 2010 32
  • 33. [email protected] February 2010 33
  • 34. Users control information display using filters [email protected] February 2010 34
  • 35. [email protected] February 2010 35
  • 36. Users maintain the ability to temporarily or permanently “hide” updates from an information source Users maintain the ability to click through to get additional information [email protected] February 2010 36
  • 37. What’s Facebook’s Benefit … What value does this social media provide? For Projects For People • Easy way to post multi-media • Consolidated summary of information to a large multi-media information from audience. customized sources. • Posts do not require more • Users can easily direct than a few sentences. comments to their audience. [email protected] February 2010 37
  • 38. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications [email protected] February 2010 38
  • 39. Blogs On-line diaries began around 1994, “weblog” in 1997, • Web-based collection of posts “blog” in 1999 • Blog posts are public, but IT networks may limit accessibility (eg internal to JSC only) – Posts accumulate comments from other users • Blog posts can be multi-media; website links, videos, pictures, text. • Users navigate to a single blog. They do not control incoming information display. [email protected] February 2010 39
  • 40. Where are the NASA blogs? http://blogs.nasa.gov [email protected] February 2010 40
  • 41. Ability to tag blog posts so that these “articles” can be associated with categories [email protected] February 2010 41
  • 42. Blog authors can post easily Ability for authors and readers to edit content easily and rapidly [email protected] February 2010 42
  • 43. Blog readers comment … Readers may or may not agree with you! [email protected] February 2010 43
  • 44. [email protected] February 2010 44
  • 45. What’s the Benefit of a Blog … What value does this social media provide? For Projects For People • NASA authors can share • Users can add their their experience easily with comments to an author’s post others. or electronic “article”. • Blog format supports longer • Users can easily read other “article-style” posts. “posts” by an author on similar topics. [email protected] February 2010 45
  • 46. Why NASA Blogs … http://blogs.nasa.gov [email protected] February 2010 46
  • 47. NASA’s Bloggers on Blogging • Learn and demonstrate the • NASA CIO value of Web 2.0 – Linda Cureton technologies. • JSC Advanced • Communicate the issues Planning Office and activities related to IT transformation. – Steven González • LCROSS Flight • Learn to do the things that matter in my role as CIO. Director – Paul Tompkins • Provide a means for people to know the “real me”. [email protected] February 2010 47
  • 48. NASA’s Bloggers on Blogging BLOG GOAL: Share Center • NASA CIO Director’s strategic direction – Linda Cureton with the JSC community. • JSC Advanced “After our office was Planning Office supporting him for 2 years on the strategy of the Center, we – Steven González found that many employees at • LCROSS Flight the Center had not heard his vision or the insights that we Director were providing to the Senior – Paul Tompkins Leadership team.” [email protected] February 2010 48
  • 49. NASA’s Bloggers on Blogging “The biggest benefit has been • NASA CIO the positive feedback from the – Linda Cureton employees. They have appreciated hearing about the • JSC Advanced activities at the Senior Planning Office Leadership level. – Steven González It has opened a dialogue, • LCROSS Flight especially with the Next Generation and it has Director provided us insight with some – Paul Tompkins of the perspectives of the employees.” [email protected] February 2010 49
  • 50. NASA’s Bloggers on Blogging BLOG GOAL: What it means • NASA CIO to be a Flight Director, and to – Linda Cureton portray what it’s like to be a part of the team actually • JSC Advanced operating the spacecraft. Planning Office “I was committed to having – Steven González LCROSS be more than an • LCROSS Flight adventure lived through the standard media reports. Director I had never written a blog – Paul Tompkins before …” [email protected] February 2010 50
  • 51. NASA’s Bloggers on Blogging The biggest benefit to the • NASA CIO public, in my view, was to – Linda Cureton involve people in the decision making process we had to go • JSC Advanced through during the mission. Planning Office I continue blogging “to make – Steven González sure LCROSS is accurately • LCROSS Flight and fairly portrayed.” ... “I also continue to want to Director express my passion for space – Paul Tompkins exploration. “ [email protected] February 2010 51
  • 52. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples • References and Resources – GSA applications with approved “Terms of Service” for government use – Use GSA site to request NASA accounts – NASA POC to request social media accounts [email protected] February 2010 52
  • 53. NASA use of Social Media NASA has signed Terms of Service agreements with many social media providers including Flicker, Facebook, YouTube and Twitter. If you use these tools for official agency communications, you must go to http://apps.gov and register. NASA Point of Contact is Brian Dunbar (HQ). [email protected] February 2010 53
  • 54. Thank you very much http://share.nasa.gov/ teams/arc/pmc [email protected] February 2010 54
  • 55. Back-Up [email protected] February 2010 55
  • 56. NASA use of Social Media • NASA has signed Terms of Service (TOS) agreements with this social media providers: Flicker, USStream, Facebook, YouTube and Twitter. That means we are legally covered to use these tools as official agency communications. To register a channel, go to http://apps.gov and follow the procedures. • If you’re going to use these tools as official agency communications, you must use the apps.gov process to be covered by the agency TOS. The reason you can’t simply agree to the standard TOS these companies provide — though we all have in the past -- is that most of them have clauses that commit the federal government to things none of us can legally commit it to, e.g., being subject to state courts or indemnifying the company. Using the NASA TOS will also get ads removed from the channels we use. • NASA Point of Contact is Brian Dunbar (HQ). He is the NASA representative to Federal Web Manager’s Council. [email protected] February 2010 56
  • 57. [email protected] February 2010 57
  • 58. NASA Point of Contact is Brian Dunbar (HQ) [email protected] February 2010 58
  • 59. For great information on social media at NASA, see http://www.nasa.gov/connect [email protected] February 2010 59
  • 60. [email protected] February 2010 60
  • 61. [email protected] February 2010 61
  • 62. How do I display information? Users control information display by using “follow” feature [email protected] February 2010 62
  • 63. How do I locate information? [email protected] February 2010 63
  • 64. User posts can include: • text • pictures • video or • URL links [email protected] February 2010 64
  • 65. Users control type and amount of outgoing Facebook information [email protected] February 2010 65
  • 66. [email protected] February 2010 66
  • 67. [email protected] February 2010 67
  • 68. [email protected] February 2010 68