Perion - NOAH14 London
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The document discusses the challenges of the broken mobile advertising market, highlighting issues such as fragmented data and complicated media buying. Perion addresses these challenges through its platform, GrowMobile, which enables streamlined mobile media buying, measurement, and optimization for marketers. The platform promises enhanced user engagement and simplicity in managing campaigns, suggesting a significant evolution in mobile advertising practices.
![GROWMOBILE
An
app
promoZon
pla]orm,
providing
aggregated,
programmaZc
mobile
media
buying,
measurement
and
analysis
through
self-‐service.
Using
our
pla]orm
leaves
your
in-‐house
customer
acquisiZon
team
in
control
and
with
maximum
visibility.](https://image.slidesharecdn.com/noah14-12-perion-josef-mandelbaum-150210060812-conversion-gate02/85/Perion-NOAH14-London-17-320.jpg)
![TOUCHBEAM
We
help
our
clients
boost
their
customers’
value
with
the
most
effecZve
mobile
engagement
pla]orm.](https://image.slidesharecdn.com/noah14-12-perion-josef-mandelbaum-150210060812-conversion-gate02/85/Perion-NOAH14-London-25-320.jpg)
![Our
pla]orm
harnesses
the
power
of
data-‐driven,
acZonable
insights
to
opZmize
conversion,
increase
spend,
reduce
churn
and
enable
customer
re-‐engagement.
Increase
Conversions
Increase
Customer
Spend
Maintain
Loyalty
Reduce
Churn
Retrieve
“Lost”
Customers](https://image.slidesharecdn.com/noah14-12-perion-josef-mandelbaum-150210060812-conversion-gate02/85/Perion-NOAH14-London-26-320.jpg)
Perion - NOAH14 London
- 1. Josef Mandelbaum 13|11|2014 REVOLUTIONIZING A BROKEN MARKET
- 3. THE STORY OF MICHAEL CULLEN Source: Forbes Magazine and King Cullen Website
- 5. AUGUST 1930
- 6. AUGUST 1930
- 7. PRICES DROPPED DOWN. THEREFORE, HOUSEHOLD EXPENSES ON GROCERIES DECLINED 1930 21% 1940 16% Today 6%
- 8. TODAY’S BROKEN MOBILE ADVERTISING MARKET
- 9. X100 X20 Evalua&ng a large number of traffic sources according to target audience and campaign is imprac&cal. #1 Connec3vity to Traffic Sources INDUSTRY PAINS
- 10. Data about cost, campaign performance, usage, device type, and revenue appear in different places, and is not available in real &me. #2 Measurement of media buying ac3vity is challenging… INDUSTRY PAINS
- 11. Ge>ng good results through RTB, scaling up RTB buying, and upda&ng segments for re/targe&ng is complicated and challenging. #3 Lack of sophis3cated re/targe3ng tools INDUSTRY PAINS
- 12. PERION’S MISSION The daily work of mobile marketers
- 13. A Cullen’s experience for mobile marketers 2014
- 14. MAGNIFY THEM User Engagement GET THEM User AcquisiZon MOBILE-‐USER MARKETING ROADMAP OpZmizaZon
- 16. By Perion
- 17. GROWMOBILE An app promoZon pla]orm, providing aggregated, programmaZc mobile media buying, measurement and analysis through self-‐service. Using our pla]orm leaves your in-‐house customer acquisiZon team in control and with maximum visibility.
- 18. CENTRALIZED MEDIA BUYING The power of buying and managing hundreds of traffic sources of all types (ad networks, RTBs and social media) in just a few clicks. No more tedious IO’s and billing operaZons. 1 2 3 4 5
- 19. INSIGHTFUL OPTIMIZATION One dashboard containing all the cost and revenue informaZon you need, enabling immediate analysis and effecZve acZon in all the campaigns you manage. 1 2 3 4 5
- 20. CONVENIENT & SIMPLIFIED The easiest and friendliest interface, allowing you to make quicker, bejer and more intelligent decisions. 1 2 3 4 5
- 21. AUTOMATED BIDDING Highly sophisZcated bidding opZmizaZon is now a simple, rule-‐based procedure. You provide your business targets and Lightbox does the rest! 1 2 3 4 5
- 22. 1 2 3 4 5 RELEVANT & REWARDING CUSTOMER REACH Amplify your targeZng insights with a concise traffic source index. Maximize targeZng capabiliZes and access your relevant audience with razor-‐sharp accuracy.
- 23. 1 2 3 4 5 6 DIY RETARGETING Launch full-‐blown retargeZng campaigns with just a few, simple user-‐defined rules. Bypass any internal bojlenecks and win-‐ back your audience with our proprietary bidding algorithm.
- 24. Your Users. Magnified. By Perion
- 25. TOUCHBEAM We help our clients boost their customers’ value with the most effecZve mobile engagement pla]orm.
- 26. Our pla]orm harnesses the power of data-‐driven, acZonable insights to opZmize conversion, increase spend, reduce churn and enable customer re-‐engagement. Increase Conversions Increase Customer Spend Maintain Loyalty Reduce Churn Retrieve “Lost” Customers
- 27. A BUSINESS-‐BOOST PLATFORM Turn your mobile engagement strategy into reality with one, powerful tool. 1 2 3 4 5 6
- 28. LOOK FAR, LOOK DEEP The engagement landscape lets you see the status of your business objecZves and how they relate to your markeZng iniZaZves. Dive in to explore the experience of a single user across many campaigns. 1 2 3 4 5 6
- 29. CAMPAIGN STUDIO Easily create and launch campaigns in two minutes, instead of two days. Do it all from one simple screen. 1 2 3 4 5 6
- 30. A PRESCRIPTIVE AGENT WHO’S ALWAYS THERE Launch bejer campaigns with acZonable templates tailored to your business objecZves. Get Zps on the right segments, incenZves and channels at the right Zme. 1 2 3 4 5 6
- 31. RESOURCE-‐SAVING MULTIVARIATE TESTING DramaZcally cut opZmizaZon process Zme with smart and powerful mulZvariate tesZng that conZnuously maximizes your campaign performance. 1 2 3 4 5 6
- 32. WIN BACK ANY USER. Buy media for as lijle and as focused as one user on one communicaZon channel! 1 2 3 4 5 6
- 33. Today’s mobile adver&sing market will go through a similar REVOLUTION where adver&sing solu&ons for mobile marketers will become CENTRILIZED and STREAMLINED. THE MOBILE WORLD MEETS CULLEN
- 34. THANK YOU! Enter now www.growmobile.com/self-‐serve