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Real-Time Location Analytics and Customer
Engagement Solutions
Agenda
1. How it Works
2. Customer Analytics
3. Customer Engagement
4. Omni-Channel Integration
5. Future Products
6. Privacy
How It Works
Retail Presentation_mobile_customer_connect_Oct2015
Why Our Technology is Unique
SOFTWARE HARDWARE
• High detection accuracy
of mobile users;
• Real-time customized
reports;
• Omni-Channel
Integration.
• Wireless connection;
• Easy to install for inside
and outside areas;
• Data filters for optimal
information management;
• Wi-Fi and Beacon
(Bluetooth) technology
platform.
PRODUCT:
Customer Analytics
• 150 times each day an
average mobile users check
their phone .
• 90% of people have a
mobile device in reach
100% of time.
• 65% have searched for
information about a product
while standing in a line.
Trends in Mobility
Install Analyze React
Wireless Device Live Reports Operational Management
Overview Dashboard & Index Page
Customer Management Profile
What challenges prevent your organization from getting stores to be fully compliant
with merchandising campaigns ?
Merchandising: Opportunities
- 2,000 4,000 6,000 8,000
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
Product 8
Product 9
Product 10
Product 11
Product 12
Product 13
Product 14
Product 15
Product 16
Product 17
Product 18
Product 19
Product 20
Product 21
Number of Visitors
01/19/2015 - 02/15/2015
Stop
Pass
Merchandising: Heat Map Report
HEAT MAPS
Precise reports on “customer movement patterns”
and most frequent paths. Traffic hot spots helps to
optimize product placement with a deep analysis of
Exposure and Stopping Power of the product
Merchandising: Product Flow
Regional
Departments
National
Regional
Individual Locations
Levels of Management and Visibility
Customer Analytics Benefits
PRODUCT:
Customer Engagement
Consumers are most likely to make an in-store
purchase as a result of:
“One’s decision making process is dependent upon
emotions. In fact, emotions drive 80% of decision
making, logic only 20%.”
Mobile Campaigns Advantage
Proximity Marketing
…because Timing is Everything!
Customer Profiles
…because knowing Your Customer is a Key!
…because Customer Loyalty is Precious!
Customer Experience
Start Your Scheduled Marketing Campaigns based on Customer
Location and Preferences! Build Customer Loyalty & Measure
Engagement!
Deploy Measure Optimize
At each Location Engagement Based on Customer Profile
Marketers
always ask
me how to
make more or
better content, and
it’s almost always
the wrong question.
The right question
is: How do I get my
content in front of
the right people?
-Joe Chernov, Hubspot
All-In-One Engagement Solution
Engagement Benefits
PROXIMITY MARKETING
CUSTOMER EXPERIENCE
CUSTOMER PROFILES
PRODUCT:
Omni-Channel Integration
Big Data
Omni-Channels Integration
API Integration and Big Data Platform
PRODUCT:
Future Products
It gives visitors the unique ability to not
only navigate through the aisles, but also
to provide richer content along
the way.
Our system displays a virtual
map, with your current
position, and automatically maps
the route to your desired product.
MCC’s Indoor Navigation System guides your customers to the specific products using
their mobile device.
Indoor Navigation
Real-Time Management
Having your employees are at the right time and the right place
could be the difference between happy customer and a lost
sale.
o Employee to client ratio for each department.
o Check-out dwell times monitoring.
o Staff optimization solutions.
o Mobile accountability.
Time Card with GPS/Wi-Fi Stamping For
Employees
Using a built in time tracker can be simple to use and help
employees stay safe and efficient where ever work takes them.
o More efficient routing and work allocation.
o The Who's Working board shows where you're at.
o GPS turns off when the employee clocks out.
Staffing Management
PRODUCT:
Privacy
Privacy
To ensure consumer privacy, we follow principles, such as:
We do not capture any personal information or real-world identity;
We do not collect or store any personal information without a consent;
We de-identify and de-personalize all data to create an aggregated data
for the purpose of analyses;
We use cryptographic techniques and encryption to assure that
privacy protection is followed.
(416) 855-3152
info@mobilecustomerconnect.com
Get closer than ever to your
customers. So close that you tell
them what they need well before
they realize it themselves.
Steve Jobs, Former CEO of Apple
www.mobilecustomerconnect.com

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Retail Presentation_mobile_customer_connect_Oct2015

  • 1. Real-Time Location Analytics and Customer Engagement Solutions
  • 2. Agenda 1. How it Works 2. Customer Analytics 3. Customer Engagement 4. Omni-Channel Integration 5. Future Products 6. Privacy
  • 5. Why Our Technology is Unique SOFTWARE HARDWARE • High detection accuracy of mobile users; • Real-time customized reports; • Omni-Channel Integration. • Wireless connection; • Easy to install for inside and outside areas; • Data filters for optimal information management; • Wi-Fi and Beacon (Bluetooth) technology platform.
  • 7. • 150 times each day an average mobile users check their phone . • 90% of people have a mobile device in reach 100% of time. • 65% have searched for information about a product while standing in a line. Trends in Mobility
  • 8. Install Analyze React Wireless Device Live Reports Operational Management Overview Dashboard & Index Page
  • 10. What challenges prevent your organization from getting stores to be fully compliant with merchandising campaigns ? Merchandising: Opportunities
  • 11. - 2,000 4,000 6,000 8,000 Product 1 Product 2 Product 3 Product 4 Product 5 Product 6 Product 7 Product 8 Product 9 Product 10 Product 11 Product 12 Product 13 Product 14 Product 15 Product 16 Product 17 Product 18 Product 19 Product 20 Product 21 Number of Visitors 01/19/2015 - 02/15/2015 Stop Pass Merchandising: Heat Map Report HEAT MAPS Precise reports on “customer movement patterns” and most frequent paths. Traffic hot spots helps to optimize product placement with a deep analysis of Exposure and Stopping Power of the product
  • 16. Consumers are most likely to make an in-store purchase as a result of: “One’s decision making process is dependent upon emotions. In fact, emotions drive 80% of decision making, logic only 20%.” Mobile Campaigns Advantage
  • 17. Proximity Marketing …because Timing is Everything! Customer Profiles …because knowing Your Customer is a Key! …because Customer Loyalty is Precious! Customer Experience Start Your Scheduled Marketing Campaigns based on Customer Location and Preferences! Build Customer Loyalty & Measure Engagement! Deploy Measure Optimize At each Location Engagement Based on Customer Profile
  • 18. Marketers always ask me how to make more or better content, and it’s almost always the wrong question. The right question is: How do I get my content in front of the right people? -Joe Chernov, Hubspot All-In-One Engagement Solution
  • 19. Engagement Benefits PROXIMITY MARKETING CUSTOMER EXPERIENCE CUSTOMER PROFILES
  • 22. API Integration and Big Data Platform
  • 24. It gives visitors the unique ability to not only navigate through the aisles, but also to provide richer content along the way. Our system displays a virtual map, with your current position, and automatically maps the route to your desired product. MCC’s Indoor Navigation System guides your customers to the specific products using their mobile device. Indoor Navigation
  • 25. Real-Time Management Having your employees are at the right time and the right place could be the difference between happy customer and a lost sale. o Employee to client ratio for each department. o Check-out dwell times monitoring. o Staff optimization solutions. o Mobile accountability. Time Card with GPS/Wi-Fi Stamping For Employees Using a built in time tracker can be simple to use and help employees stay safe and efficient where ever work takes them. o More efficient routing and work allocation. o The Who's Working board shows where you're at. o GPS turns off when the employee clocks out. Staffing Management
  • 27. Privacy To ensure consumer privacy, we follow principles, such as: We do not capture any personal information or real-world identity; We do not collect or store any personal information without a consent; We de-identify and de-personalize all data to create an aggregated data for the purpose of analyses; We use cryptographic techniques and encryption to assure that privacy protection is followed.
  • 28. (416) 855-3152 [email protected] Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. Steve Jobs, Former CEO of Apple www.mobilecustomerconnect.com