New Madison Ave: An Introduction July 2013
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New Madison Ave provides business intelligence, analytics, and data solutions. They help clients address marketing data challenges, maximize return on data, and ensure the right technology and skills. Their services include readiness assessments, analytics, visualization, and data quality management. For a low cost, their new analytic service offering provides sales insights like customer segmentation to help clients refine strategies and increase performance.
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New Madison Ave: An Introduction July 2013
- 1. New Madison Ave An Introduction
- 2. What we do Business Intelligence Visualization Analytics Big Data KPI’s 27/1/2013
- 3. What sets us apart Focus = marketing + media + sales Data product design Third party data expertise Data monetization strategy ten year history 37/1/2013
- 4. We Help Solve Your Marketing Data Challenges 47/1/2013 Am I using the data I have? Our current assessment process helps you identify “low hanging fruit”. Do I need additional data? Our strategy practice helps you identify additional high-value opportunities to leverage data. I need to maximize the return on my data? We help you move from reporting to predicting. Do I have the right technology? Our gap analysis helps you plan your roadmap. Does my organization have the right skills? Our organizational design service helps you transition My data is not telling the right story. Data visualization and storytelling is our specialty. I just need to get control of my data? Our data quality services provide rapid results. Challenge NMA Solution
- 5. Our Solutions 57/1/2013 Technology Partners: Microsoft, IBM, Oracle, Teradata Open Source: Hadoop, Hive, H-Base, PIG, Manhut, Sqoop, R Strategy Business Intelligence Readiness Assessment Big Data – Hadoop Readiness Assessment Business Intelligence Architecture Big Data Architecture Current Situation Gap Analysis Development Database Design Extract-Transform-Load API Integration Executive Dashboards Operational Dashboards Sales Dashboards Analytics Visualization Descriptive Analytics Prescriptive Analytics KPI’s Sales Order Data Mining Customer Segmentation Custom Assignments Management Marketing Data Governance Data Quality Management Data Cleaning Project Management Vendor Evaluation RFP’s | Contracting
- 6. New Analytic Service Offering Insights Segmentation by sex, average order size, frequency of purchase, location concentration of customers, product sales analysis, customer segmentation by purchase behavior and much, much more. Benefit Refine target audiences, optimize media, refine messaging, increase penetration & loyalty; update products and services, price optimization, new product development, test sacred cow assumptions and more. Simple You provide us with your order data, which is easy to get, and we provide you with great insights. Value Low OOP cost: $4,500 2 week turnaround LIFT Sales Order Data Mining 67/1/2013
- 7. The company we keep 7/1/2013 7
- 8. A Gallery of Work Custom BI Solutions Custom Marketing Tools Prototypes/ Proofs of Concept
- 9. FAQ’s 97/1/2013 • A. We see this often. There are many potential root causes such as bad data, confusing visualizations, over-use of charts, slow performance, etc. We would recommend a two week “Gap Analysis” to pinpoint the root cause(s) of your issue and recommend a strategy to correct. Q. I have a business intelligence system, but it is not meeting my needs. Can you help? • A. Absolutely, marketing business intelligence is our specialty. We have deep experience both on the client and media agency side. We know marketing data, KPI’s, analytics, third party data sources, business processes, eco-systems and emerging trends and technologies. And we have experience with small, medium and large organizations, with each having its unique challenges and opportunities. Q. I require a partner who has deep expertise in marketing data. My current I.T. staff has limited knowledge in this area. Can you help fill this need? • A. Our recommendation would be to perform a “Marketing Business Intelligence Readiness Assessment”. It will evaluate your vision and needs, current technologies, skills and payoff and provide you with a comprehensive presentation for management. Q. I would like to implement a marketing business intelligence solution, but I’m not sure my company has the resources or desire to make it successful. What should I do?
- 10. We look forward to working with you Rob Kingston 914-406-0604 [email protected] New Madison Ave: www.newmadisonave.com 10
- 11. Thank You