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"Students Behaviour While Choosing a Bschool" project work.

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Nikhil Gupta

This project report explores the factors influencing students' decisions when choosing a business school for their post-graduate management studies. The study primarily uses primary data collected from a sample of 50 students at Vishwa Vishwani Institute of Systems & Management, highlighting aspects such as parental influence, financial stability, and placement assistance as significant determinants in the decision-making process. The findings indicate that practical experience and the reputation of the institution play crucial roles in students' choices.

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A PROJECT REPORT ON A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL Submitted In partial fulfilment of POST GRADUATE DIPLOMA IN MANAGEMENT 2016-18 Submitted To Submitted By PROF K.V. LAKSHMAN CH. NIKHIL SRINIVAS GUPTA T-12025
A PROJECT REPORT ON A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL Submitted In partial fulfilment of POST GRADUATE DIPLOMA IN MANAGEMENT 2016-18 Name of the faculty guide Dean PROF K.V. LAKSHMAN Dr SABYASACHI RATH
DECLARATION I CH. NIKHIL SRIINIVAS GUPTA Regd No: T-12025 hereby declare that this project “A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL” is an original work carried out by me under the guidance of PROF K.V. LAKSHMAN. The report submitted by me is a bonafide work carried by me of my own efforts and it has not been submitted to any other institute/ university/Conference or published any time before. Date: Place: Hyderabad CH.NIKHIL SRINIVAS GUPTA T-12025
FACULTY GUIDE CERTIFICATE I Prof. PROF K.V.LAKSHMAN certify that CH.NIKHIL SRINIVAS GUPTA has carried out “A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B- SCHOOL” as course project in the partial fulfilment for the award Of Post Graduate Diploma in Management from Vishwa Vishwani Institute of Systems & Management, Hyderabad. Further, I hereby declare that the report submitted by him here with is genuine to the best of my knowledge and is acceptable Date: Signature of Faculty Guide Place: Hyderabad (PROF K.V. LAKSHMAN)
ACKNOWLEDGEMENT It is a great sense of satisfaction and a matter of privilege to me to complete this project a part of course. I sincerely record my appreciation to all, who have contributed in preparing this report with crucial evaluation and suggestions. I take this opportunity to thank our Dean, Dr SABYASACHI RATH, for providing me a chance to carry out this project. I am very much grateful to my Faculty Guide, PROF K.V. LAKSHMAN, for his valuable guidance provided to me in the completion of this project. I am thankful to all the respondents who gave the required inputs for this study. I am thankful to my family and friends for their moral support throughout the completion of this project report. Lastly I am thankful to my college, VVISM, Hyderabad that provided me this opportunity. CH.NIKHILSRINIVAS GUPTA T-12025
INTRODUCTION The decision of enrolment into a B-School has been a critical decision in a student’s life. The trend prevailing these days is that after Graduation a student will be having high aspirations in doing a Post-Graduation course from a B-School. The college enrolment decision has become increasingly complex during the last 30 years, as higher education has transformed in many ways. The entry of different B-Schools into the education sector has made this decision a further more difficult one. The various factors which are to be taken into account for analysing and to get a better decision in choosing a B-School are being covered in this study. In today’s world Management studies has become the pioneer of all the Post-Graduation courses in India this study will bring out the places where a b-school can develop and can become more attractive to students. NEED FOR THE STUDY This study will analyse the various reasons which a student will take into account before choosing the B-School for a Post-Graduate management program. As the decision of choosing the B-School will play a major role in framing one’s career, knowing what makes the basis for the decision should be considered. This study helps in finding out what factors play an important role in choosing the B-School. This study should be done to know the factors which need to be focused by the B- School administration in order to be more promising and attractive.
OBJECTIVES 1. To know all the factors influencing student’s behaviour while choosing a B- School. 2. To know which factors play the bigger role in the students decision while choosing B-School. 3. To know various expectations of the students about the college. 4. To know whether the facilities provided by the college are good/not. METHODOLOGY This chapter discusses in detail the methodology followed for the study. It firstly discusses the methods that have been employed for data collection. DATA COLLECTION Data collection is of two types namely: (a) Primary data (b) Secondary data Secondly it details the sample, the size, the type and finally gives justifications. This study is solely based on primary data only. No secondary data is taken into account for this research. For any research, the two types of data are necessary: 1. Primary source 2. Secondary source
PRIMARY SOURCE The primary source of data is applied for getting the required and relevant information directly from the students pursuing PGDM course in VVISM. The following are the data collected through primary sources: a) What attracted students to join the B-School? b) What are the expectations of the students? c) About the course covered through discussions with the students and through questionnaires. SAMPLE A sample was required for the study because the number of students at the B- School was 120. It is very difficult to approach all the students; therefore, a representative sample was selected. SAMPLE SIZE A sample of 50 students has been selected. Although it looks to be a small sample, keeping in view the approachability. Even then, the sample size is not considered to be small. It is enough to draw conclusion. TYPE I have selected convenience sampling technique. I felt that this was the only technique that provided me with a representative sample. Only convenience sampling technique provides with this opportunity. The biased sampling is the only available sampling technique because all the students were not available to be approached with the questionnaire.
LIMITATIONS OF THE STUDY  The study includes only the students from VVISM PGDM 2016-18 batch as respondents.  The sample is only a convenient sample because all the students are not approachable.  Some parts of the questionnaire were not understood by the respondents as it raised some ambiguity.  The Management studies include so many courses but only PGDM was considered in this study.
ANALYSIS & INTERPRETATION 1. Did your parents dictate in choosing your BSCHOOL Table - 1 Sl. No. Responses No. of Responses % Of Responses 1 Yes 18 36% 2 No 32 64% Total No. of responses 50 100% Pie chart-1 Interpretation: From the above table we can depict that 64% of the students responded that their parents didn’t dictate them to join in this B-School. So it clearly shows that parents didn’t play a major role in choosing the B-School in majority of the student’s decision. 36% 64% Did your parents dictate in choosing your BSCHOOL? Yes No
2. Do you think PGDM should be done with a work experience Table – 2 Sl. No. Responses No. of Respons es % Of Responses 1 Strongly Agree 16 32% 2 Agree 19 38% 3 Neither Agree Nor Disagree 6 12% 4 Disagree 7 14% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart-2 Interpretation: From the above table we can depict that 70% of the students agree that PGDM should be done with a work experience. 32% 38% 12% 14% 4% Do you think PGDM should be done with a work experience Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
3. Do you think PGDM should be pursued for a nice job Table -3 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 15 30% 2 Agree 21 42% 3 Neither Agree Nor Disagree 11 22% 4 Disagree 3 6% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart-3 Interpretation: From the above table we can depict that 72% of the students agree that PGDM should be pursued for a nice job. 30% 42% 22% 6% 0% Do you think PGDM should be pursued for a nice job Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
4. Does financial stability affectin choosing the course Table – 4 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 15 30% 2 Agree 23 46% 3 Neither Agree Nor Disagree 7 14% 4 Disagree 4 8% 5 Strongly Disagree 1 2% Total No. of responses 50 100% Pie chart-4 Interpretation: From the above table we can depict that 76% of the students said that financial stability affects in choosing the B-School. 30% 46% 14% 8% 2% Does financial stability affect in choosing the course Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
5. Is Practicality a main concern in the course Table - 5 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 21 42% 2 Agree 24 48% 3 Neither Agree Nor Disagree 4 8% 4 Disagree 0 0% 5 Strongly Disagree 1 2% Total No. of responses 50 100% Pie chart-5 Interpretation: From the above table we can depict that 90% of the students said that practicality is the main concern in choosing the course. 42% 48% 8% 0% 2% Is Practicality a main concern in the course Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
6. Does placementassistance affectin choosing the B-school Table – 6 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 21 42% 2 Agree 23 46% 3 Neither Agree Nor Disagree 6 12% 4 Disagree 0 0% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart - 6 Interpretation: From the above table we can depict that 90% of the students said that placement assistance provided by the college affected in choosing it. 42% 46% 12% 0% 0% Does placement assistanceaffect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
7. Does the reputation of B-Schoolaffectin choosing it Table – 7 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 25 50% 2 Agree 20 40% 3 Neither Agree Nor Disagree 5 10% 4 Disagree 0 0% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart-7 Interpretation: From the above table we can depict that 70% of the students agreed that the reputation of the college affected in choosing it. 50% 40% 10% 0% 0% Does the reputation of B-School affect in choosing it Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
8. Does the university affiliation affectin choosing the B-school Table – 8 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 8 16% 2 Agree 21 42% 3 Neither Agree Nor Disagree 11 22% 4 Disagree 8 16% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart – 8 Interpretation: From the above table we can depict that 58% of the students agreed that the university affiliation affected in choosing the B-School. 16% 42% 22% 16% 4% Does the university affiliation affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
9. Does the internship provided by the B-Schoolaffectin choosing it Table – 9 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 17 34% 2 Agree 27 54% 3 Neither Agree Nor Disagree 6 12% 4 Disagree 0 0% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart - 9 Interpretation: From the above table we can depict that 88% of the students agreed that the internship provided by the B-School affected in choosing the B- School. 34% 54% 12% 0% 0% Does the internship provided by the B-School affect in choosing it Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
10.Did you select the B-School due to any reference by your friend/ relative Table – 10 Sl. No. Responses No. of Responses % Of Responses 1 Yes 24 48% 2 No 26 52% Total No. of responses 50 100% Pie chart – 10 Interpretation: From the above table we can depict that 48% of the students agreed that they joined through references whereas the remaining didn’t. So the word of mouth of the college helped in getting nearly half the enrolments. 48% 52% Did you select the B-School due to any referenceby your friend/ relative Yes No
11. Does the B-School infrastructure and ambiance affect in choosing it Table – 11 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 14 28% 2 Agree 19 38% 3 Neither Agree Nor Disagree 15 30% 4 Disagree 1 2% 5 Strongly Disagree 1 2% Total No. of responses 50 100% Pie chart – 11 Interpretation: From the above table we can depict that 66% of the students agreed that the B-School ambience and infrastructure affected in choosing it, while the remaining claimed that the ambience and infrastructure didn’t have any affect in choosing the B-School. 28% 38% 30% 2% 2% Does the B-School infrastructureand ambiance affect in choosing it Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
12.Does the B-School provide any scholarship and did it have any effect on your choice Table – 12 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 4 8% 2 Agree 15 30% 3 Neither Agree Nor Disagree 11 22% 4 Disagree 10 20% 5 Strongly Disagree 10 20% Total No. of responses 50 100% Pie chart – 12 Interpretation: From the above table we can depict that only 52% of the students agreed that the scholarship provided by the B-School affected in choosing it and the remaining students disagreed that the scholarship has any affect in choosing the B- School. 8% 30% 22% 20% 20% Does the B-School provide any scholarshipand did it have any effect on your choice Strongly Agree Agree Neither Agree Nor Disagree Disagree
13.Did you contact the incumbent students before joining the B-School Table – 13 Sl. No. Responses No. of Responses % Of Responses 1 Yes 17 34% 2 No 33 66% Total No. of responses 50 100% Pie chart - 13 Interpretation: From the above table we can depict that only 34% of the students agreed that they contacted the incumbent/ existing students of the college before joining it. The remaining 66% of the students claimed that they didn’t contact any existing students about the college. 34% 66% Did you contact the incumbent students before joining the B- School Yes No
14.Does the B-School offer you the specialization you are interested in Table – 14 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 19 38% 2 Agree 15 30% 3 Neither Agree Nor Disagree 7 14% 4 Disagree 3 6% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart – 14 Interpretation: From the above table we can depict that 68% of the students agreed that the B-School offered the specialization they are interested in. The remaining students disagreed that they didn’t get the specialization they require. 38% 30% 14% 6% 12% Does the B-School offer you the specializationyou are interested in Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
15.Does the location of the B-school affect your choice Table – 15 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 8 16% 2 Agree 16 32% 3 Neither Agree Nor Disagree 12 24% 4 Disagree 8 16% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart - 15 Interpretation: From the above table we can depict that only 48% of the students agreed that the location of the B-School affected their choice while the rest of them disagreed that the location affected their choice. 16% 32% 24% 16% 12% Does the location of the B-school affectyour choice Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
16. Does the Hostel Facility provided affect in choosing the B-school Table – 16 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 5 10% 2 Agree 11 22% 3 Neither Agree Nor Disagree 21 42% 4 Disagree 7 14% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart – 16 Interpretation: From the above table we can depict that only 32% of the students agreed that the hostel facility provided affected their choice whereas the remaining 68% claimed that the hostel facility provided didn’t have any effect on their choice. 10% 22% 42% 14% 12% Does the Hostel Facility provided affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
17. Does the Canteen Facility affect in choosing the B-school Table – 17 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 6 12% 2 Agree 12 24% 3 Neither Agree Nor Disagree 14 28% 4 Disagree 12 24% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart – 17 Interpretation: From the above table we can depict that only 36% of the students agreed that the canteen facility provided by the B-School affected their choice while the remaining disagreed that the canteen facility had any effect on their choice. 12% 24% 28% 24% 12% Does the Canteen Facility affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
18. How is the Taste of the food provided in the college canteen Table – 18 Sl. No. Responses No. of Responses % Of Responses 1 Excellent 1 2% 2 Good 6 12% 3 Average 21 42% 4 Below Average 12 24% 5 Poor 10 20% Total No. of responses 50 100% Pie chart – 18 Interpretation: From the above table we can depict that 54% of the students responded that the taste of the food provided in the college canteen is good and the remaining 46% of the students claimed that the taste of the food provided is average and below average. 2% 12% 42% 24% 20% How is the Taste of the food provided in the college canteen Excellent Good Average Below Average Poor
19. How is the quality of the food provided in the college canteen Table – 19 Sl. No. Responses No. of Responses % Of Responses 1 Excellent 0 0% 2 Good 9 18% 3 Average 20 40% 4 Below Average 12 24% 5 Poor 9 18% Total No. of responses 50 100% Pie chart – 19 Interpretation: From the above table we can depict that 58% of the students responded that the quality of the food provided in the canteen was good whereas 24% of them responded that it is below average and 18% of them responded that it is Poor. 0% 18% 40% 24% 18% How is the quality of the food provided in the college canteen Excellent Good Average Below Average Poor
20. Does the connectivity with the Public Transportation affect in choosing the B-school Table – 20 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 6 12% 2 Agree 13 26% 3 Neither Agree Nor Disagree 19 38% 4 Disagree 7 14% 5 Strongly Disagree 5 10% Total No. of responses 50 100% Pie chart – 20 Interpretation: From the above table we can depict that only 38% of the students agreed that the connectivity with the public transport affected in choosing the college whereas 38% neither agreed nor disagreed and 24% disagreed that it affected their decision. 12% 26% 38% 14% 10% Does the connectivity with the Public Transportationaffect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
21. Does the Advertisement done by the college affect in choosing the college Table – 21 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 13 26% 2 Agree 17 34% 3 Neither Agree Nor Disagree 10 20% 4 Disagree 8 16% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart – 21 Interpretation: From the above table we can depict that 60% of the students agreed that the advertisement done by the college affected in choosing the B-School whereas the remaining 40% disagreed that the advertisement done affected in choosing the B-School. 26% 34% 20% 16% 4% Does the Advertisement done by the college affect in choosing the college Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
22. Does the Faculty affect in choosing the B-school Table – 22 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 9 18% 2 Agree 21 42% 3 Neither Agree Nor Disagree 8 16% 4 Disagree 7 14% 5 Strongly Disagree 5 10% Total No. of responses 50 100% Pie chart – 22 Interpretation: From the above table we can depict that 60% of the students agreed that the faculty of the B-School affected in choosing the B-School whereas the remaining 40% disagreed that the faculty have an effect on the decision. 18% 42% 16% 14% 10% Does the Faculty affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
23. Does the Teaching Pedagogy affect in choosing the B-school Table – 23 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 9 18% 2 Agree 23 46% 3 Neither Agree Nor Disagree 13 26% 4 Disagree 3 6% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart – 23 Interpretation: From the above table we can depict that 64% of the students agreed that the teaching pedagogy affected in choosing the B-School whereas the remaining 36% have disagreed that it has any affect in choosing the B-School. 18% 46% 26% 6% 4% Does the Teaching Pedagogy affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
24. Does the Fees Structure affect in choosing the B-school Table – 24 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 12 24% 2 Agree 23 46% 3 Neither Agree Nor Disagree 12 24% 4 Disagree 3 6% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart – 24 Interpretation: From the above table we can depict that 70% of the students agreed that the fees structure has an affect on choosing the B-School whereas the remaining 30% disagreed that it has any affect in the decision. 24% 46% 24% 6% 0% Does the Fees Structure affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
Findings 1. Majority of the students Agreed that the following factors affected in choosing the B-School.  Financial stability  Job opportunities  Work Experience  Placement assistance  Fees Structure  Internship  Practicality of the course  Reputation of the college 2. I also found that the hostel facility doesn’t have major effect on the decision. 3. The quality and taste of the food provided in the college canteen is poor to majority of the students. 4. The advertisement done by the college has affected 60% of the students in their decision which is a huge positive outcome to the B- School. 5. The word of mouth/ references done to join the college have been low. So the B-School management should focus more on this.

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"Students Behaviour While Choosing a Bschool" project work.

  • 1. A PROJECT REPORT ON A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL Submitted In partial fulfilment of POST GRADUATE DIPLOMA IN MANAGEMENT 2016-18 Submitted To Submitted By PROF K.V. LAKSHMAN CH. NIKHIL SRINIVAS GUPTA T-12025
  • 2. A PROJECT REPORT ON A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL Submitted In partial fulfilment of POST GRADUATE DIPLOMA IN MANAGEMENT 2016-18 Name of the faculty guide Dean PROF K.V. LAKSHMAN Dr SABYASACHI RATH
  • 3. DECLARATION I CH. NIKHIL SRIINIVAS GUPTA Regd No: T-12025 hereby declare that this project “A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL” is an original work carried out by me under the guidance of PROF K.V. LAKSHMAN. The report submitted by me is a bonafide work carried by me of my own efforts and it has not been submitted to any other institute/ university/Conference or published any time before. Date: Place: Hyderabad CH.NIKHIL SRINIVAS GUPTA T-12025
  • 4. FACULTY GUIDE CERTIFICATE I Prof. PROF K.V.LAKSHMAN certify that CH.NIKHIL SRINIVAS GUPTA has carried out “A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B- SCHOOL” as course project in the partial fulfilment for the award Of Post Graduate Diploma in Management from Vishwa Vishwani Institute of Systems & Management, Hyderabad. Further, I hereby declare that the report submitted by him here with is genuine to the best of my knowledge and is acceptable Date: Signature of Faculty Guide Place: Hyderabad (PROF K.V. LAKSHMAN)
  • 5. ACKNOWLEDGEMENT It is a great sense of satisfaction and a matter of privilege to me to complete this project a part of course. I sincerely record my appreciation to all, who have contributed in preparing this report with crucial evaluation and suggestions. I take this opportunity to thank our Dean, Dr SABYASACHI RATH, for providing me a chance to carry out this project. I am very much grateful to my Faculty Guide, PROF K.V. LAKSHMAN, for his valuable guidance provided to me in the completion of this project. I am thankful to all the respondents who gave the required inputs for this study. I am thankful to my family and friends for their moral support throughout the completion of this project report. Lastly I am thankful to my college, VVISM, Hyderabad that provided me this opportunity. CH.NIKHILSRINIVAS GUPTA T-12025
  • 6. INTRODUCTION The decision of enrolment into a B-School has been a critical decision in a student’s life. The trend prevailing these days is that after Graduation a student will be having high aspirations in doing a Post-Graduation course from a B-School. The college enrolment decision has become increasingly complex during the last 30 years, as higher education has transformed in many ways. The entry of different B-Schools into the education sector has made this decision a further more difficult one. The various factors which are to be taken into account for analysing and to get a better decision in choosing a B-School are being covered in this study. In today’s world Management studies has become the pioneer of all the Post-Graduation courses in India this study will bring out the places where a b-school can develop and can become more attractive to students. NEED FOR THE STUDY This study will analyse the various reasons which a student will take into account before choosing the B-School for a Post-Graduate management program. As the decision of choosing the B-School will play a major role in framing one’s career, knowing what makes the basis for the decision should be considered. This study helps in finding out what factors play an important role in choosing the B-School. This study should be done to know the factors which need to be focused by the B- School administration in order to be more promising and attractive.
  • 7. OBJECTIVES 1. To know all the factors influencing student’s behaviour while choosing a B- School. 2. To know which factors play the bigger role in the students decision while choosing B-School. 3. To know various expectations of the students about the college. 4. To know whether the facilities provided by the college are good/not. METHODOLOGY This chapter discusses in detail the methodology followed for the study. It firstly discusses the methods that have been employed for data collection. DATA COLLECTION Data collection is of two types namely: (a) Primary data (b) Secondary data Secondly it details the sample, the size, the type and finally gives justifications. This study is solely based on primary data only. No secondary data is taken into account for this research. For any research, the two types of data are necessary: 1. Primary source 2. Secondary source
  • 8. PRIMARY SOURCE The primary source of data is applied for getting the required and relevant information directly from the students pursuing PGDM course in VVISM. The following are the data collected through primary sources: a) What attracted students to join the B-School? b) What are the expectations of the students? c) About the course covered through discussions with the students and through questionnaires. SAMPLE A sample was required for the study because the number of students at the B- School was 120. It is very difficult to approach all the students; therefore, a representative sample was selected. SAMPLE SIZE A sample of 50 students has been selected. Although it looks to be a small sample, keeping in view the approachability. Even then, the sample size is not considered to be small. It is enough to draw conclusion. TYPE I have selected convenience sampling technique. I felt that this was the only technique that provided me with a representative sample. Only convenience sampling technique provides with this opportunity. The biased sampling is the only available sampling technique because all the students were not available to be approached with the questionnaire.
  • 9. LIMITATIONS OF THE STUDY  The study includes only the students from VVISM PGDM 2016-18 batch as respondents.  The sample is only a convenient sample because all the students are not approachable.  Some parts of the questionnaire were not understood by the respondents as it raised some ambiguity.  The Management studies include so many courses but only PGDM was considered in this study.
  • 10. ANALYSIS & INTERPRETATION 1. Did your parents dictate in choosing your BSCHOOL Table - 1 Sl. No. Responses No. of Responses % Of Responses 1 Yes 18 36% 2 No 32 64% Total No. of responses 50 100% Pie chart-1 Interpretation: From the above table we can depict that 64% of the students responded that their parents didn’t dictate them to join in this B-School. So it clearly shows that parents didn’t play a major role in choosing the B-School in majority of the student’s decision. 36% 64% Did your parents dictate in choosing your BSCHOOL? Yes No
  • 11. 2. Do you think PGDM should be done with a work experience Table – 2 Sl. No. Responses No. of Respons es % Of Responses 1 Strongly Agree 16 32% 2 Agree 19 38% 3 Neither Agree Nor Disagree 6 12% 4 Disagree 7 14% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart-2 Interpretation: From the above table we can depict that 70% of the students agree that PGDM should be done with a work experience. 32% 38% 12% 14% 4% Do you think PGDM should be done with a work experience Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 12. 3. Do you think PGDM should be pursued for a nice job Table -3 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 15 30% 2 Agree 21 42% 3 Neither Agree Nor Disagree 11 22% 4 Disagree 3 6% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart-3 Interpretation: From the above table we can depict that 72% of the students agree that PGDM should be pursued for a nice job. 30% 42% 22% 6% 0% Do you think PGDM should be pursued for a nice job Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 13. 4. Does financial stability affectin choosing the course Table – 4 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 15 30% 2 Agree 23 46% 3 Neither Agree Nor Disagree 7 14% 4 Disagree 4 8% 5 Strongly Disagree 1 2% Total No. of responses 50 100% Pie chart-4 Interpretation: From the above table we can depict that 76% of the students said that financial stability affects in choosing the B-School. 30% 46% 14% 8% 2% Does financial stability affect in choosing the course Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 14. 5. Is Practicality a main concern in the course Table - 5 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 21 42% 2 Agree 24 48% 3 Neither Agree Nor Disagree 4 8% 4 Disagree 0 0% 5 Strongly Disagree 1 2% Total No. of responses 50 100% Pie chart-5 Interpretation: From the above table we can depict that 90% of the students said that practicality is the main concern in choosing the course. 42% 48% 8% 0% 2% Is Practicality a main concern in the course Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 15. 6. Does placementassistance affectin choosing the B-school Table – 6 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 21 42% 2 Agree 23 46% 3 Neither Agree Nor Disagree 6 12% 4 Disagree 0 0% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart - 6 Interpretation: From the above table we can depict that 90% of the students said that placement assistance provided by the college affected in choosing it. 42% 46% 12% 0% 0% Does placement assistanceaffect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 16. 7. Does the reputation of B-Schoolaffectin choosing it Table – 7 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 25 50% 2 Agree 20 40% 3 Neither Agree Nor Disagree 5 10% 4 Disagree 0 0% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart-7 Interpretation: From the above table we can depict that 70% of the students agreed that the reputation of the college affected in choosing it. 50% 40% 10% 0% 0% Does the reputation of B-School affect in choosing it Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 17. 8. Does the university affiliation affectin choosing the B-school Table – 8 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 8 16% 2 Agree 21 42% 3 Neither Agree Nor Disagree 11 22% 4 Disagree 8 16% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart – 8 Interpretation: From the above table we can depict that 58% of the students agreed that the university affiliation affected in choosing the B-School. 16% 42% 22% 16% 4% Does the university affiliation affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 18. 9. Does the internship provided by the B-Schoolaffectin choosing it Table – 9 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 17 34% 2 Agree 27 54% 3 Neither Agree Nor Disagree 6 12% 4 Disagree 0 0% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart - 9 Interpretation: From the above table we can depict that 88% of the students agreed that the internship provided by the B-School affected in choosing the B- School. 34% 54% 12% 0% 0% Does the internship provided by the B-School affect in choosing it Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 19. 10.Did you select the B-School due to any reference by your friend/ relative Table – 10 Sl. No. Responses No. of Responses % Of Responses 1 Yes 24 48% 2 No 26 52% Total No. of responses 50 100% Pie chart – 10 Interpretation: From the above table we can depict that 48% of the students agreed that they joined through references whereas the remaining didn’t. So the word of mouth of the college helped in getting nearly half the enrolments. 48% 52% Did you select the B-School due to any referenceby your friend/ relative Yes No
  • 20. 11. Does the B-School infrastructure and ambiance affect in choosing it Table – 11 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 14 28% 2 Agree 19 38% 3 Neither Agree Nor Disagree 15 30% 4 Disagree 1 2% 5 Strongly Disagree 1 2% Total No. of responses 50 100% Pie chart – 11 Interpretation: From the above table we can depict that 66% of the students agreed that the B-School ambience and infrastructure affected in choosing it, while the remaining claimed that the ambience and infrastructure didn’t have any affect in choosing the B-School. 28% 38% 30% 2% 2% Does the B-School infrastructureand ambiance affect in choosing it Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 21. 12.Does the B-School provide any scholarship and did it have any effect on your choice Table – 12 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 4 8% 2 Agree 15 30% 3 Neither Agree Nor Disagree 11 22% 4 Disagree 10 20% 5 Strongly Disagree 10 20% Total No. of responses 50 100% Pie chart – 12 Interpretation: From the above table we can depict that only 52% of the students agreed that the scholarship provided by the B-School affected in choosing it and the remaining students disagreed that the scholarship has any affect in choosing the B- School. 8% 30% 22% 20% 20% Does the B-School provide any scholarshipand did it have any effect on your choice Strongly Agree Agree Neither Agree Nor Disagree Disagree
  • 22. 13.Did you contact the incumbent students before joining the B-School Table – 13 Sl. No. Responses No. of Responses % Of Responses 1 Yes 17 34% 2 No 33 66% Total No. of responses 50 100% Pie chart - 13 Interpretation: From the above table we can depict that only 34% of the students agreed that they contacted the incumbent/ existing students of the college before joining it. The remaining 66% of the students claimed that they didn’t contact any existing students about the college. 34% 66% Did you contact the incumbent students before joining the B- School Yes No
  • 23. 14.Does the B-School offer you the specialization you are interested in Table – 14 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 19 38% 2 Agree 15 30% 3 Neither Agree Nor Disagree 7 14% 4 Disagree 3 6% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart – 14 Interpretation: From the above table we can depict that 68% of the students agreed that the B-School offered the specialization they are interested in. The remaining students disagreed that they didn’t get the specialization they require. 38% 30% 14% 6% 12% Does the B-School offer you the specializationyou are interested in Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 24. 15.Does the location of the B-school affect your choice Table – 15 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 8 16% 2 Agree 16 32% 3 Neither Agree Nor Disagree 12 24% 4 Disagree 8 16% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart - 15 Interpretation: From the above table we can depict that only 48% of the students agreed that the location of the B-School affected their choice while the rest of them disagreed that the location affected their choice. 16% 32% 24% 16% 12% Does the location of the B-school affectyour choice Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 25. 16. Does the Hostel Facility provided affect in choosing the B-school Table – 16 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 5 10% 2 Agree 11 22% 3 Neither Agree Nor Disagree 21 42% 4 Disagree 7 14% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart – 16 Interpretation: From the above table we can depict that only 32% of the students agreed that the hostel facility provided affected their choice whereas the remaining 68% claimed that the hostel facility provided didn’t have any effect on their choice. 10% 22% 42% 14% 12% Does the Hostel Facility provided affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 26. 17. Does the Canteen Facility affect in choosing the B-school Table – 17 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 6 12% 2 Agree 12 24% 3 Neither Agree Nor Disagree 14 28% 4 Disagree 12 24% 5 Strongly Disagree 6 12% Total No. of responses 50 100% Pie chart – 17 Interpretation: From the above table we can depict that only 36% of the students agreed that the canteen facility provided by the B-School affected their choice while the remaining disagreed that the canteen facility had any effect on their choice. 12% 24% 28% 24% 12% Does the Canteen Facility affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 27. 18. How is the Taste of the food provided in the college canteen Table – 18 Sl. No. Responses No. of Responses % Of Responses 1 Excellent 1 2% 2 Good 6 12% 3 Average 21 42% 4 Below Average 12 24% 5 Poor 10 20% Total No. of responses 50 100% Pie chart – 18 Interpretation: From the above table we can depict that 54% of the students responded that the taste of the food provided in the college canteen is good and the remaining 46% of the students claimed that the taste of the food provided is average and below average. 2% 12% 42% 24% 20% How is the Taste of the food provided in the college canteen Excellent Good Average Below Average Poor
  • 28. 19. How is the quality of the food provided in the college canteen Table – 19 Sl. No. Responses No. of Responses % Of Responses 1 Excellent 0 0% 2 Good 9 18% 3 Average 20 40% 4 Below Average 12 24% 5 Poor 9 18% Total No. of responses 50 100% Pie chart – 19 Interpretation: From the above table we can depict that 58% of the students responded that the quality of the food provided in the canteen was good whereas 24% of them responded that it is below average and 18% of them responded that it is Poor. 0% 18% 40% 24% 18% How is the quality of the food provided in the college canteen Excellent Good Average Below Average Poor
  • 29. 20. Does the connectivity with the Public Transportation affect in choosing the B-school Table – 20 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 6 12% 2 Agree 13 26% 3 Neither Agree Nor Disagree 19 38% 4 Disagree 7 14% 5 Strongly Disagree 5 10% Total No. of responses 50 100% Pie chart – 20 Interpretation: From the above table we can depict that only 38% of the students agreed that the connectivity with the public transport affected in choosing the college whereas 38% neither agreed nor disagreed and 24% disagreed that it affected their decision. 12% 26% 38% 14% 10% Does the connectivity with the Public Transportationaffect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 30. 21. Does the Advertisement done by the college affect in choosing the college Table – 21 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 13 26% 2 Agree 17 34% 3 Neither Agree Nor Disagree 10 20% 4 Disagree 8 16% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart – 21 Interpretation: From the above table we can depict that 60% of the students agreed that the advertisement done by the college affected in choosing the B-School whereas the remaining 40% disagreed that the advertisement done affected in choosing the B-School. 26% 34% 20% 16% 4% Does the Advertisement done by the college affect in choosing the college Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 31. 22. Does the Faculty affect in choosing the B-school Table – 22 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 9 18% 2 Agree 21 42% 3 Neither Agree Nor Disagree 8 16% 4 Disagree 7 14% 5 Strongly Disagree 5 10% Total No. of responses 50 100% Pie chart – 22 Interpretation: From the above table we can depict that 60% of the students agreed that the faculty of the B-School affected in choosing the B-School whereas the remaining 40% disagreed that the faculty have an effect on the decision. 18% 42% 16% 14% 10% Does the Faculty affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 32. 23. Does the Teaching Pedagogy affect in choosing the B-school Table – 23 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 9 18% 2 Agree 23 46% 3 Neither Agree Nor Disagree 13 26% 4 Disagree 3 6% 5 Strongly Disagree 2 4% Total No. of responses 50 100% Pie chart – 23 Interpretation: From the above table we can depict that 64% of the students agreed that the teaching pedagogy affected in choosing the B-School whereas the remaining 36% have disagreed that it has any affect in choosing the B-School. 18% 46% 26% 6% 4% Does the Teaching Pedagogy affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 33. 24. Does the Fees Structure affect in choosing the B-school Table – 24 Sl. No. Responses No. of Responses % Of Responses 1 Strongly Agree 12 24% 2 Agree 23 46% 3 Neither Agree Nor Disagree 12 24% 4 Disagree 3 6% 5 Strongly Disagree 0 0% Total No. of responses 50 100% Pie chart – 24 Interpretation: From the above table we can depict that 70% of the students agreed that the fees structure has an affect on choosing the B-School whereas the remaining 30% disagreed that it has any affect in the decision. 24% 46% 24% 6% 0% Does the Fees Structure affect in choosing the B-school Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
  • 34. Findings 1. Majority of the students Agreed that the following factors affected in choosing the B-School.  Financial stability  Job opportunities  Work Experience  Placement assistance  Fees Structure  Internship  Practicality of the course  Reputation of the college 2. I also found that the hostel facility doesn’t have major effect on the decision. 3. The quality and taste of the food provided in the college canteen is poor to majority of the students. 4. The advertisement done by the college has affected 60% of the students in their decision which is a huge positive outcome to the B- School. 5. The word of mouth/ references done to join the college have been low. So the B-School management should focus more on this.