Personal Branding: Linkedin Best Practice Workshop
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The document outlines a workshop on leveraging LinkedIn for personal branding, networking, and job hunting. Key topics include managing your profile effectively, building networks proactively, and demonstrating thought leadership through content creation. Attendees are encouraged to engage actively on the platform to enhance their visibility and opportunities.
Personal Branding: Linkedin Best Practice Workshop
- 2. Workshop agenda 1. Introductions 2. Why LinkedIn? 3. Managing your profile 4. Building networks 5. Building reputation 6. Job hunting 7. Conclusions & next steps
- 4. Digital Brand You • Personal Branding: the practice of people marketing themselves and their careers as brands • You are who Google thinks you are • You are increasingly defined by what you have said, shared, posted & Tweeted.
- 6. Key facts 433m users worldwide (20m in UK) … although only ¼ regular users 6.5m active job listings steady (+10%) increase in daily usage … potentially accelerated post Microsoft deal not being on LinkedIn is starting to look suspicious
- 7. 3. MANAGING YOUR PROFILE
- 8. Why it matters 94% of recruiters use LinkedIn to search for & check out candidates you are 40x more likely to receive opportunities through LinkedIn if you are an ‘All Star’ i.e. have a complete profile
- 9. ‘I use LinkedIn to verify the facts about their career & get a 360o picture of what they are like and what they think. I tend to look at their profile, the events they have spoken at, what they have published and what they say.’ Headhunter, marketing services industry
- 10. Click here to find settings Before you start making changes adjust your settings
- 11. Do you want to keep your connections secret to anyone apart from your connections? Really important to turn this off if you plan to make loads of small changes to your profile Allows you to anonymise your searches
- 12. Appropriate photo Background header image Personal LinkedIn url
- 13. Most important part of your profile Use your professional headline to sell your skills … not simply describe current position
- 14. High level of profile completion = ‘All Star’ means you are fully optimised for LinkedIn & other search engines. Option to view your profile as Public or one of your Connections … you can then choose what you want Public to see
- 15. Summary needs to be: • Informative • Engaging (video is useful) • Truthful • Consistent with your other CV information • Optimised for search with relevant keywords … as with all parts of your LinkedIn profile Importance of first 120 characters that will feature in your professional headline.
- 16. Proactively solicit recommendations from former colleagues, clients etc.
- 17. Exercise: • Review the quality your current profile in collaboration with team members • Devise brief action plan: 3-4 actions
- 19. Learn to network … to make most of social networks
- 20. Exercise: • What does it take to become an effective networker?
- 21. The ‘art’ of networking • Be interested in other people & they will find you interesting • Communicate in a way that is relevant to the particular context • Spirit of reciprocity • Play the long game • Make one new connection a day
- 22. Building LinkedIn networks • Requires proactivity • Make it a (post meeting) habit • 500+ should be your target, but generally quality beats quantity
- 23. Use LinkedIn’s tools Option to upload xl spreadsheet Search bar is useful
- 24. LinkedIn networking protocol Strangers will generally connect if you give them a reason why it will be in their interest … equally, don’t feel obliged to accept an invitation from a stranger if they simply use default message
- 26. How can you get involved? LinkedIn rewards active participation. The more you get involved, the more people are likely to see your profile and the stronger your network will become. Collaborate
- 27. Joining Groups • Really useful part of the LinkedIn experience providing access to relevant topics and the ability to debate and share suggestions with peers • You can send direct messages to fellow group members even if they are not personal connections.
- 28. Demonstrating thought leadership LinkedIn has become a platform to demonstrate expertise & thought-leadership … & also pick-up knowledge from others Create Short-form content, typically built around a link Longer-form content
- 29. Analyse & learn LinkedIn’s preferred metric
- 30. 6. JOB HUNTING
- 31. Search Tool
- 32. Research tool • Checking-out people you are going to meet • Establishing mutual connections • Checking-out potential employer’s company pages
- 33. To pay or not to pay?
- 34. 7. CONCLUSIONS & NEXT STEPS
- 35. Exercise: Create your ‘to do' list 35 Take-outs Actions