Scenarios for Sustainable Lifestyles in 2050: Assessing Short- and Long-Term Opportunities and Obstacles Policy Making and Innovation to support Sustainable Lifestyles & Entrepreneurship Modelling and Measuring Sustainable Lifestyle Transition to 2050 Company-Driven Sustainability Innovation Integrating Users and Entrepreneurs THE EMERGING PHENOMENON OF SUSTAINABLE ENTREPRENEURSHIP & USER INNOVATION STATUS QUO ANALYSIS OF SUSTAINABLE LIVE-STYLES IN EUROPE