ATA MC&E 2015 Brian McLaughlin, PeopleNet
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- The current state of telematics shows increasing adoption rates among fleets as regulations increase and telematics provides returns on investment. Adoption is projected to continue growing significantly. - Emerging technologies like the electronic logging device mandate will reshape the market and push more fleets to adopt comprehensive telematics solutions. - Looking ahead, connectivity and data are driving major changes as technologies like the Internet of Things connect more devices and generate enormous amounts of useful data for analysis. This will transform telematics by connecting both vehicles and drivers in new ways.
![Technology
Is
Changing
Rapidly!!
[Ten
years
ago],
Facebook
didn't
exist;
TwiUer
was
a
sound;
the
cloud
was
in
the
sky;
4G
was
a
parking
place;
LinkedIn
was
a
prison;
applica.ons
were
what
you
sent
to
college;
and
Skype,
for
most
people,
was
a
typo.
-‐Thomas
Friedman](https://image.slidesharecdn.com/ata-mce-16x9peoplenetv41015-151023211556-lva1-app6892/85/ATA-MC-E-2015-Brian-McLaughlin-PeopleNet-11-320.jpg)
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ATA MC&E 2015 Brian McLaughlin, PeopleNet
- 2. Brian McLaughlin DRAFT 3 President – PeopleNet
- 3. Agenda • Current state of telema.cs • Future trends • What does this mean to you?
- 4. Current State Of Telema/cs
- 5. Fleet Telema-cs; Adop-on On The Rise 6.7 2017 43.6% 33.5% 26.0% 0.0 0.5 1.0 1.5 2.0 2.5 3.0 2010 2011 2012 2013 2014 2015 2016 2017 Conserva4ve Scenario Likely Op4mis4c Medium and Heavy-‐Duty Commercial Vehicle Telema-cs: Subscriber Penetra-on Forecasts (North America), 2010-‐2017 (millions of vehicles) Source: Frost & Sullivan ! Increasing complex regula4ons with higher cost of non-‐compliance ! Higher levels of ROI (e.g., fuel costs, driver produc4vity, customer service) 11.5% 16.3% 21.5% 2010 – 2017 CAGR Proj. Penetra-on Rates
- 6. eLD Mandate Will Reshape Market 5.9 2010 Fleet Size / Distance 0-‐4 5-‐20 21-‐50 51-‐100 101-‐499 500-‐999 1,000+ Total Long Haul (500+ miles) 100,000 220,000 290,000 290,000 320,000 300,000 1,115,000 2,635,000 Regional (100-‐500 miles) 130,000 330,000 180,000 140,000 200,000 125,000 550,000 1,655,000 Short Haul (<100 miles) 310,000 550,000 255,000 145,000 125,000 75,000 185,000 1,645,000 Total 540,000 1,100,000 725,000 575,000 645,000 500,000 1,850,000 5,935,000 <2% 15-‐20% >40% TelemaMcs PenetraMon Levels Vehicles in Service by Fleet Size and Distance Traveled Sources: Industry Research, Proprietary Knowledge, and Management Es.mates 15.4% Adop4on Point Solutions - Simple solutions - Standalone Enterprise Solutions - Advanced applications - Integrated
- 8. Telema-cs Models Con-nuing To Evolve HYBRID MODELS Fleet Managd • Aftermarket • High reliability • Corporately owned • Personally enabled COPE • Truck OEM offered and supported Embedded • Bring your own • Outsource support, network, device mgt. to carrier BYOD
- 9. Gateways, Applica-ons And Data Driving Telema-cs ROI Dispatching / Messaging GPS/Location/Navigation Remote Diagnostics Electronic Logs/DVIR Video Hotspot/Web Browsing V2V/V2I Driver Personal Enablement Electronic Scale/Bypass/Tolling/ Payments 10-‐15% increase in produc-vity 10-‐15% over-me reduc-on 20-‐25% reduc-on in fuel expenses 5-‐10% reduc-on in total miles 20-‐30 min driver savings 15-‐20% increase in vehicle u-liza-on 20-‐30% reduc-on in vehicle idle -me Source: Frost & Sullivan Fuel Tax Driver Performance Monitoring ETA enhanced with Traffic/Weather
- 10. Future State Of Telema/cs
- 11. Technology Is Changing Rapidly!! [Ten years ago], Facebook didn't exist; TwiUer was a sound; the cloud was in the sky; 4G was a parking place; LinkedIn was a prison; applica.ons were what you sent to college; and Skype, for most people, was a typo. -‐Thomas Friedman
- 12. Key Drivers Changing The Telema-cs Game • Connected Vehicles; Smart Trucks • Connected Drivers; Aps/Mobility • Big Data; Business Intelligence • Video Convergence Factors such as data privacy, security, and ownership must all be factored in to key decisions
- 13. Data And Connec-vity Are Exploding 13 By 2016, global IP traffic will reach an annual run rate of 1.3 Zetabytes per year.
- 15. Connec-ng Drivers To Many Things ! Driver Health Device Integra-on • Fitbit/Health Device Integra4on • Gamifica4on 4ed to Driver Scorecard / Incen4ve Programs • Proac4ve Health No4fica4ons ! Facial Recogni-on • Driver drowsiness detec4on • Cell phone detec4on ! Biometrics • Integrated vehicle sensors, upload to “Virtual Doctor” • Integra4on with Onboard Medical devices
- 16. Mobility Today Smart Devices in NA 198.5M 5.25M Smartphones in Truckers hands today 99% of Smartphone carrying truckers use mobile apps #1 app category amongst truckers: Social Media #1 app used by truckers: Facebook #1 Industry based app used by truckers: This trend will con4nue! Mobility Becoming The Norm In Trucking Source: CTIA and CLS Consul.ng
- 17. ! Self Dispatch ! Route management: Traffic, weather, showers, parking, favorite truck stops that are in fueling network and out ! Driver seglement automa4on/TruckPay ! Scanning ! Virtual CB ! XM Radio ! In Cab Infotainment – HBO Go, Nejlix, etc. ! In Cab Training ! Driver ra4ngs: Shipper, Dispatcher, Driver Manager, etc. ! Affinity: NASCAR, Fishing, etc. Mobility Enables Connected Drivers
- 18. Telema-cs and Video; Now Converging Safety Liability Surveillance
- 19. Business Intelligence Evolu-on Standard Reports Ad Hoc Reports Query / Drilldown Alerts Data Mining Forecasting Predictive Analytics Optimization Answers: how to do things better, what's the best decision? Statistical Analysis Advanced AnalyticsBusiness Intelligence Answers: what happened & when. Answers: How many, how often, where? Answers: where is the issue, & what are the details? Answers: what action are needed now? Answers: why is this happening, what opportunities missed? Answers: what relationships should I care about? Answers: What are the trends, how much is needed & when? Answers: what will happen next, and how will it affect the biz? BI Mission Historical Trends & Pagerns Alerts & Responses Enhanced Efficiency Compe44ve Advantage Analy-cs Mission Dis4ll Complexity Forecasts & Predic4ons Op4mized Decision Making Compe44ve Transforma4on Competencies Precision Analy4cs Business Intelligence
- 20. Ecosystems Are Evolving to Leverage Big Data Asset Management Fleets Telema-cs Vendors Fault Codes ECM, OER Dealer Network OEM Ecosystem Analy-cs Service Leads Prescrip4ve Data Dealer Referrals Service Warnings Pareto Decision Trees OEM Engineering Design Updates No4fica4ons Loca4on Driving History BI / Alerts Third-‐Party Ecosystem Truck Stops Analy-cs / Engineering Maintenance Socware TMS PM Data Service History PM Data Service History Service Leads Prescrip4ve Data Usage & Voca4onal Data Lifecycle Mgmt Prescrip4ve Data Service Alerts Prescrip4ve Data
- 21. Factors and Trends To Embrace " Get an ROI game plan; ask for help " Pick your mobility model " Start with core set of aps; build upon (ROI focus) " Select open systems " Don’t buy bleeding, buy leading " Demand self-‐service Business Intelligence tools