The One About Content Marketing

Editor's Notes

• #3: You can’t have friends without every individual character. They are all essential. And the same is true of digital marketing.
• #4: Without each of these, our marketing efforts have an increased chance of failure.
• #5: All of these together add up to fantastic content that stands the test of time.
• #8: What people think when you say ‘content marketing’
• #9: What people think when you say ‘content marketing’
• #10: I saw this post when I was scrolling through LinkedIn
• #11: I saw this post when I was scrolling through LinkedIn
• #12: I saw this post when I was scrolling through LinkedIn
• #13: I saw this post when I was scrolling through LinkedIn
• #14: I saw this post when I was scrolling through LinkedIn
• #23: Content marketing is fluid. It should never stop.
• #25: I can offer advice but there is no set action-plan that guarantees results.
• #28: The term your UK audience use may not be what your international clients use. For example, one term in English may have multiple synonyms in French.
• #30: Don’t just translate your current meta descriptions and pages.Think about tone - an informal tone may be offensive to some whereas it is perfectly acceptable in others.
• #31: .And when he started a new job he was worried he wouldn’t be able to hold his audience’s attention, resulting in him speaking in an...interesting British accent. You don’t want to look that silly so it is important you do market research for every country you are hoping to advertise in.
• #33: The term your UK audience use may not be what your international clients use. For example, one term in English may have multiple synonyms in French.
• #44: Are there high-cost search terms that aren’t conversion focused? Is there a blog post or guide you can create that will lower the cost, educate users and move them further down the funnel Save PPC budget - maybe free up some extra money for your department?
• #45: The term your UK audience use may not be what your international clients use. For example, one term in English may have multiple synonyms in French.
• #47: Because they can advertise them
• #51: Don’t be a Joey.Just like in PPC. If you are targeting PAA or FS or any search terms outside what is already being tracked, double check with the SEO team. There may be a reason why it hasn’t already been targeted or some other backstory
• #52: Writing separate articles that cover the same topics are an SEO problem and causes more work for the tech SEOs.
• #53: (i.e. best use of headers, links (and their anchor text)).
• #54: We can investigate why a piece of content/particular page isn't performing as well as we'd hope (or has seen a sudden drop in rankings) - i.e. when I did that for the UberKinky essential guides.
• #55: We can dig into data on old posts to figure out what should be culled and what's worth updating. Have you ever had what feels like thousands of checks to make? You go through phases of being super careful and then throwing caution to the wind. Getting someone to help and bounce ideas off can help keep balance and not make mistakes
• #56: The term your UK audience use may not be what your international clients use. For example, one term in English may have multiple synonyms in French.
• #61: Product pages are often the most overlooked pages on eCommerce sites even though they are huge commercial drivers. often ranks for long-tail keywords which usually have low search volume but high purchase intent).
• #62: Customer experience - especially if you are an affiliate site that legally has to display boilerplate copy from the manufacturer. And please stop putting product instructions in PDF’s you can have a link for people to download the content if they want to, put the copy on the page.
• #70: Think about whether we want to utilise social media and consider that in our writing
• #74: A view can sense a disconnected team from a mile off
• #75: Yours, your social team, the users
• #76: There is no point in sharing long-form content and posting in on social if it’s known that facebook members don’t respond well.
• #77: The more you can connect, engage and educate in a way that speaks to the audience, the more likely you are to push viewers down the user journey and improve stats
• #87: The more you can connect, engage and educate in a way that speaks to the audience, the more likely you are to push viewers down the user journey and improve stats
• #88: The more you can connect, engage and educate in a way that speaks to the audience, the more likely you are to push viewers down the user journey and improve stats
• #99: So that we can all be better friends