Keynote to 2011 SportMedBC AGM

Editor's Notes

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• #9: Here's how Wikipedia defines it: Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.\nNow we're getting somewhere. We're talking about content shared through people interacting with each other, using widely-available and accessible technologies that can scale up to reach a lot of people.\nThat definition tells us something. And it also hints at some exciting possibilities.\n\n
• #10: But to understand where we are, and where this is all going, it helps to know just how far we've come.\n\n1997 - the year I started working online full time, and the word "weblog" was first coined\n- to get text onto a web site:\n- had to manually code in HTML (slide)\n- upload those files to a web server using something called FTP\n- any links, any navigation, any new pages - you had to add them all in HTML\n- to get video onto a web site:\n- had to arrange with your web host to have special server software installed\n- had to digitize the video from a tape\n- had to encode that file in some proprietary format, sometimes with expensive software\n- then you had to manually code HTML to embed the video on a web page\n- and upload everything using FTP\n\n
• #11: 2010 - I can create a blog with one click or email message - Posterous\n\n\n
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• #22: Most forms of traditional communication -- radio, tv, print -- are about pushing a message to your audience. And most first-generation web sites worked the same way: by pushing a message. All the kinds of “push” or “broadcast” communications are like giving a speech to a passive audience.\n
• #23: Social media is more like a conversation. Your web site doesn’t just contain the message you’re pushing out -- it also gives your audience a way of talking, too.\n
• #24: That means a shift from broadcast to conversational communications. Broadcast media and the traditional web have one point of control over the message.\n
• #25: Social media has many authors, all making their contributions. There is no one point of control. It’s a conversation.\n
• #26: And whereas traditional broadcast ads are interruptive - breaking into the flow of a TV show or radio broadcast...\n
• #27: ...with social media, your audience is deciding what it wants to hear from you and when.\n
• #28: easy to use, massively connected, massively shareable\ncreate - converse - connect - collaborate\n
• #29: So if social media is so disruptive, why use it?\nPartly b/c your patients are using it. Your colleagues are using it. This is where conversations happen.\nAnd partly to restore the balance in your relationship w patients\n
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• #33: What works? Honesty - transparency - personal voice - conversation - value - listening more than talking\n
• #34: What works? Honesty - transparency - personal voice - conversation - value - listening more than talking\n
• #35: What works? Honesty - transparency - personal voice - conversation - value - listening more than talking\n
• #36: What works? Honesty - transparency - personal voice - conversation - value - listening more than talking\n
• #37: What works? Honesty - transparency - personal voice - conversation - value - listening more than talking\n
• #38: What works? Honesty - transparency - personal voice - conversation - value - listening more than talking\n
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• #40: What doesn’t? Dishonesty, impersonal voice, broadcast-only, insufficient resources.\nAuthentic relationships and conversations are at the heart of this. If people feel manipulated, they flee in droves. Respect them, and they’ll warm to you.\n
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• #51: An example of a news feed\n
• #52: A profile - note these are making way for Timelines.\n
• #53: A profile - note these are making way for Timelines.\n
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• #57: How to add a friend...\n
• #58: ...and how to remove one\n\n
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• #64: ...and start completing a profile.\n
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• #78: Anatomy of a blog\n
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• #86: Widgets help to tie it together\n
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• #88: Kevin Costner “if you build it they will come” - Field of Dreams lied to us\n
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• #94: ICES: Information, Community, Ergonomics, Stories\n