Social Media Marketing Plan for a Pen Manufacturer
- 1. WRITEU SOCIAL MEDIA MARKETING PLAN
- 2. ABOUT CLIENT WriteU is a leading pen manufacturer in West Bengal. The products come from 5 registered brands – Speed Pens, Ritz Pens, Klik Pens, Aristo Pens and Plano Pens. Apart from Use and Throw Pens, we also manufacture ballpens, sketch pens, gel pens, refills and other writing instruments.
- 3. INTRODUCING FEDER • A Revolutionary smart pen technology with digital ink display indicator • Elegant and premium design • Ball-point pen • Make writing look easy and smooth • Long lasting Ink
- 4. TARGET AUDIENCE We have segregated the T.A INTO 3 Categories : 1. Students 2. Teaches and other professionals 3. Corporates/ office workers
- 5. TARGET AUDIENCE The Product launch will be divided into 2 segments:- Pre-launch Promotion- Create a stunning product introduction video of 30 sec to be promoted on Facebook and Instagram to build a question in the mind of the potential customers. Post launch Promotion- Create offers and conduct Facebook polls and Quiz for the exiting followers. • Create corky posts to encourage the users to interact and share your posts on their Feed/Stories • Always remember that we are not selling a Pen, but a concept or the ways the users can relate your companies values and ethics with the product.
- 6. TARGETING PLATFORMS Building your brand value and engagement through Facebook and Instagram through Social Media Content Planning and Facebook + Instagram Ads Build your followers list with frequent creative and interactive posts Using popular #Hashtags on your profile bio and in all your posts to get organic visibility
- 7. SOCIAL MEDIA AD CAMPAIGN PLAN • Since we are targeting 3 different audience sets we need to :- • Create tailor made Ad copies/creatives targeting each section
- 8. AD CAMPAIGN STRATEGY • Campaign Objective : Post Engagement • CTR- Buy Now • Duration: 1 Month • Daily Budget- Rs.1000/- • CTR- On click takes the user to a landing page/website from where they can buy the product • Create UTM codes for each campaign to track its effectiveness on Google Analytics and conversions on the website.
- 9. FACEBOOK STUDENTS CAMPAIGN TARGETING
- 10. FACEBOOK TEACHERS CAMPAIGN TARGETING
- 11. FACEBOOK CORPORATES CAMPAIGN TARGETING
- 12. AD FORMAT FOR DIFFERENT AUDIENCE SETS • Since we are targeting to corporates, the Ad copy as well as the visual should correlate
- 13. AD FORMAT FOR DIFFERENT AUDIENCE SETS Since we are targeting to teaches, who are the basic source of information and motivation for students the Ad copy as well as the visual should correlate
- 14. AD FORMAT FOR DIFFERENT AUDIENCE SETS • Since we are targeting to students, the Ad copy as well as the visual should correlate
- 15. SOCIAL MEDIA MONTHLY ACTIVITY • In order to create a lasting impression and to build a brand value on your Facebook and Instagram page we would need an effective strategy to keep our follows engaged. • Creating category driven social media posts: • Motivational Posts • Festive and seasonal posts • Product centric posts taking about why and how our product stands out • Engagement Posts • Conduct weekly Quiz and completion on your Facebook page and encourage your followers to use #hashtags while they engage with your posts
- 16. SOCIAL MEDIA MONTHLY ACTIVITY POSTS OVERVIEW
- 17. THANK YOU