Designing Content for Multiple Devices
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This document discusses mobile learning and app development trends. It provides statistics on mobile usage patterns and expectations. Key points discussed include the rise of mobile usage, typical mobile user behaviors like multitasking and short bursts of activity, and considerations for developing native apps vs. web apps vs. hybrid apps. It also provides best practices for mobile design such as optimizing for small screens, unreliable networks, and different contexts of use.
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Designing Content for Multiple Devices
- 2. Introduction Brandon & Michelle • Brandon Carson, Bill.com • @brandonwcarson • LinkedIn: brandoncarson • Michelle Lentz, Clarity Consultants • @michellelentz • LinkedIn: michelleslentz HELLO my nam e is
- 3. 5, 10, 80
- 4. 5, 10, 80 Average number of apps used 5 Percentage of apps deleted within 2 weeks of download 80 Percentage of available apps that have actually been discovered 10 Source: Pew Research Center's Internet & American Life Project.
- 5. In only 4 previous eras have humans experienced a transformation on the scale of the internet: • the printing press • the telegraph and telephone • recorded media • transmit sound and imagery
- 6. a brief history of mobile time
- 7. Year Event 1888 First patent for an electronic tablet awarded 1992 IBM Simon introduced as the first “smartphone” 1999 Microsoft re-introduces the “tablet PC” 2001 Palm introduces the Kyocera 6035 — the first widespread mobile device in the US 2001 The Blackberry is introduced — the first widespread mobile device for e-mail 2007 The iPhone is released 2008 The Android OS is released 2010 The iPad is released
- 8. mobile users
- 9. Your users now have near real-time access to information in the palm of their hand. They expect: • technical stability • up-to-date, credible information
- 10. The majority of Internet users will eventually connect with mobile devices first. In many Asian countries, they already do.
- 11. Compared to just last year, consumers: • Spend 54% more time with their connected devices • 49% more time talking and texting • 29% more time watching videos Source: Yahoo! Insights 2011
- 12. mobile mindsets
- 13. Mobile users engage in short ‘activity bursts’ with the expectation to continue their experience across multiple devices
- 14. Fully one in three people multi-task with their devices
- 15. Most mobile consumers use their devices between 8:30 a.m. and 1:00 p.m. Source: Yahoo! Insights 2011
- 16. Almost two-thirds of smartphone owners state “my mobile device allows me to access information that helps me in real life circumstances” Source: Yahoo! Insights 2011
- 17. 65% of mobile consumers agree that their mobile device quickly provides the answer to questions when they need an immediate response Source: Yahoo! Insights 2011
- 18. The deeply personal connection that people have with their connected devices means that we must keep in mind their consumption habits, activities and accompanying mindsets
- 22. differences between app types
- 23. discover > install > click icon > run
- 24. native apps • must be installed on the device • written specifically for the OS
- 25. web apps • reside on a server • coded once for multiple OS’s
- 26. which app to develop? • native API or native graphics? • written specifically for the OS
- 27. Characteristic Native Web Downloaded to the device Coded in a language specific to the device OS Objective C, Java) Runs in a browser Coded in HTML, JavaScript, and CSS Distributed via an app store Full use of device hardware and APIs Limited access to device hardware and data, as well as user data
- 28. Characteristic Native Web Downloaded to the device X Coded in a language specific to the device OS Objective C, Java) X Runs in a browser X Coded in HTML, JavaScript, and CSS X Distributed via an app store X Full use of device hardware and APIs X Limited access to device hardware and data, as well as user data X
- 29. hybrid apps • written in native languages • downloaded to the device • can access APIs • content comes from the web
- 31. Consumers expect participatory content experiences: • contextually relevant • consumable with multiple devices • trusted and sharable
- 34. authoring tools for mobile first
- 35. Articulate Storyline > Articulate iPad App Flash > HTML5 conversion project Articulate Presenter
- 36. pitfalls
- 37. audio and other bugs
- 38. creating interactions from scratch
- 39. cost
- 40. maintenance
- 41. conversion:
- 42. course length
- 43. legacy technology, interactions and Flash
- 44. content
- 45. best practices for mobile design
- 46. always ask why
- 47. know mobile constraints small screens unreliable networks people in all kinds of situations
- 49. one step at a time
- 50. small chunks
- 51. orientation
- 52. create a default reference design for the devices and know your device capabilities
- 53. become more aware of touch targets, gestures, and actions
- 54. use technology to your advantage
- 56. emulation
- 58. new opportunity reboot fresh start
- 59. goodbye
Editor's Notes
- #4: “ Because the average consumer uses products from multiple platforms, content designers need to adapt to the new multi-platform reality where your consumer might use a Windows device, a smartphone running Android and a tablet running iOS during a normal business day. This is our new reality and it’s critical for us to understand how platforms, products, and services interact as part of an ecosystem that our users are now moving around in.Today, we’re going to discuss four areas of focus for those who need to design and develop content across multiple devices.We will touch on:+ A brief history and current state of the mobile ecosystem+ The mobile user’s mindset+ Best practices for multi-platform content design+ The differences between web, hybrid, and native apps + All in 50 minutes! Let’s go!”
- #7: “ As a result of the Internet, we are living in the largest increase of expressive capability in human history. In only four previous eras have there been communication transformations on this scale: • + Invention of the printing press and movable type• + Invention of the telegraph and telephone • + Invention of recorded media (photography, sound, and movies)• + Ability to transmit sound and images through the air”
- #23: “ Sharing is becoming the most powerful social element with smartphones -- people like to not only share their experience, but also contrast their immediate experiences with those of their friends, and construct new shared experiences within the context of the app environment.”
- #28: [Source: Nielsen Norman, September 2011]
- #56: “