Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA
Download as PPTX, PDF0 likes475 views
The document outlines strategies for effective social media and content management, emphasizing the importance of social platforms in the customer decision-making process. Key topics include best practices for editorial calendars, effective scheduling, hashtag monitoring, and ensuring security and brand compliance. It also highlights the need for collaboration among social teams and the use of tools for content curation and scheduling.
More Related Content
Similar to Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA (20)
More from SoMeT: A New Model for Destination Marketing (20)
Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA
- 1. Content Management is King Strategies for Secure & Efficient Social Join the conversation using #SoMeT15US Ben Cathers Senior Strategic Solutions Consultant @bencathers
- 2. Ben Cathers Senior Strategic Solutions Consultant @bencathers | [email protected] Join the conversation using #SoMeT15US Speaker
- 3. 1. Why Social and Content Management Matter 2. Calendar Best Practices 3. Effective Scheduling 4. Monitoring Hashtags 5. Assigning Messages and Managing Permissions 6. Security & Brand Compliance 7. Simplifying Content Curation Today’s Workshop Summary Join the conversation using #SoMeT15US
- 4. Social is Where your Customers Learn, Seek, Discover and Decide Join the conversation using #SoMeT15US In Market Digital Social Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.
- 5. The State of Social Join the conversation using #SoMeT15US AN EXPLOSION OF: • Networks • Participants • Content
- 6. From Social Marketing to Social Business Join the conversation using #SoMeT15US Social Advocacy • Ad hoc participation • Efforts emerge separately from the bottom up Social Teams • Centralized control • Social activity reports to individual departments Social Organization • Cohesive integration • Cross functional team working across multiple business units
- 7. Editorial Calendar Join the conversation using #SoMeT15US ● Documents blog and other content release dates ● Includes: ○ Title or description of content ○ Author ○ Deadline: date & time ○ Links to photos ○ Channels to be promoted on
- 8. Editorial Calendar Template Join the conversation using #SoMeT15US
- 9. Social Media Content Calendar Join the conversation using #SoMeT15US ● Documents social media messaging to promote content, organized by date & time ● Helps you: ○ Manage your editorial strategy ○ Not overcrowd/neglect certain dates and channels ○ Identify top performing content
- 10. Join the conversation using #SoMeT15US Content Calendar Template
- 11. Effective Scheduling Join the conversation using #SoMeT15US ● Schedule messages to post to multiple networks at one time ● Select desired date & time ● Schedule posts at optimal times with “AutoSchedule” feature (based on social network & history)
- 12. Join the conversation using #SoMeT15US Effective Scheduling
- 13. Join the conversation using #SoMeT15US ● Bulk schedule up to 200 messages at a time ● Review, edit & move around scheduled messages via Publisher Effective Scheduling
- 14. Join the conversation using #SoMeT15US Bulk Schedule up to 200 Messages
- 15. Join the conversation using #SoMeT15US Scheduling Via Publisher
- 16. Join the conversation using #SoMeT15US Monitoring Hashtags ● Set up streams to gain visibility of multiple hashtags at once ● Easily crowdsource content from followers, influencers and affiliates ● Respond & inform quickly during emergency situations
- 17. Join the conversation using #SoMeT15US Monitoring Hashtags in Streams
- 18. Join the conversation using #SoMeT15US Crowd Source Content
- 19. Join the conversation using #SoMeT15US Assigning Messages & Managing Permissions ● Route messages to the right department for follow-up ● Share streams to eliminate duplication & confusion ● Attain visibility of messages that have been assigned and responded to ● Manage team permission levels
- 21. Join the conversation using #SoMeT15US Security & Brand Compliance ● Protection from threats: spam, malware, hacking, employee error ● Prevent account hijacking ● Easily identify rogue accounts ● Secure your publishing environment ● Automate content moderation ● Pre-publishing review ● Meet brand policy standards ● Implement single sign on
- 22. Join the conversation using #SoMeT15US Simplifying Content Curation ● Content “Suggestions” based on customized topics and usage history ● Share content from the web via Hootlet (automatic title creation and shortened link) ● Share pre-approved messaging & assets via Hootsuite Content Library or amplification tool like Hootsuite Amplify
- 23. Join the conversation using #SoMeT15US Content Suggestions
- 24. Join the conversation using #SoMeT15US Content Library Templates
- 25. Join the conversation using #SoMeT15US Amplification
- 26. Join the conversation using #SoMeT15US Employee Advocacy via Amplify
- 27. Ben Cathers Senior Strategic Solutions Consultant @bencathers | [email protected] Join the conversation using #SoMeT15US Questions?
- 28. Thank You Ben Cathers Senior Strategic Solutions Consultant @bencathers Join the conversation using #SoMeT15US