5 Awesome Hypothesis to A/B test for Improving User Journeys on your Mobile Interface
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The document outlines five hypotheses for A/B testing to improve user journeys on mobile interfaces, emphasizing the importance of testing small changes to enhance user engagement. Suggestions include optimizing onboarding processes, encouraging push notifications, improving promotional visibility, adjusting menu types, and utilizing persistent calls to action. Each hypothesis is supported by examples and recommendations aimed at increasing app conversion rates and user satisfaction.
5 Awesome Hypothesis to A/B test for Improving User Journeys on your Mobile Interface
- 1. 5 Awesome Hypothesis to A/B test for Improving User Journeys on your Mobile Interface R I D D H I M E H T A
- 2. With You Today Riddhi MehtaAditi Buch
- 3. Type your comments and questions here
- 4. Section Breaks INTRODUCTION 5 HYPOTHESIS 5 Awesome Hypothesis to A/B test for Improving User Journeys on your Mobile Interface Q & A ROUND
- 7. It will help you find out what is going to work and what won’t01 Small ideas could be tested on smaller sections of users, thereby not risking too much innovation02 When ideas fail, its easy to just turn off the experiment.03 This is where A/B testing comes in play. A/B testing allows to create a more better app as :
- 9. Google Trips Travel Planner - App User not Onboarded User Onboarded Google Trips
- 11. ‘Adding onboarding to the app would increase the number of users at the first stage of the funnel’. HYPOTHESIS
- 12. WOW Moment
- 13. Animated walkthroughs are much more engaging than a static one (since animation is great at grabbing attention). TIP:
- 14. Suggestion : ICICI Lombard, could have app onboarding to explain its features to its policy buyers making it easy for the users to operate the various finance features available on the app. A/B Test Idea
- 17. CHANGING NOTIFICATION SETTINGS SCREEN 5 Once a user denies push notifications, he will have to go through the following procedure: SCREEN 1 SCREEN 2 SCREEN 3 SCREEN 4
- 18. ‘Testing out different ways to encourage users to allow notifications and location services would increase app engagement rates.’ HYPOTHESIS
- 20. Foursquare is a good inspiration, it does a good job by giving users an explanation so as to encourage them to opt-in for push notifications and location services by telling them how it could benefit them.
- 21. Suggestion : Redbus, could have an explanation for their users to allow their push notifications and locations tracking, in order to serve the users with travel tracking and better deals. Suggestion Allowing Notifications would help us send you the Best Deals and help you with Live Location Transport Tracking
- 22. Suggestion : Redbus, could have an explanation for their users to allow their push notifications and locations tracking, in order to serve the users with travel tracking and better deals. Suggestion Screen 1 Screen 2
- 23. PROMOTIONS 0103
- 24. Sales would dramatically be affected by smaller changes, like deciding the place and position for your promotions, or how how you could make them pop or what messages are accompanied with the promotions.
- 26. Starbucks places their promotion just at the beginning of the user journey, so as and when users open the app, the first thing they see is the promotion which would immediately want them rush to nearest coffee shop.
- 27. Also you would want to make sure that the promotion/ offer remains visible throughout the user’s journey. A hello bar positioned at the top of the screen could show the days remaining till the sale end, this would urge and encourage the users to make purchases sooner. STICKY BARS
- 28. ‘Showing promotions consistently and at the most visible places would increase conversions.’ HYPOTHESIS
- 29. MENU TYPE 0104
- 30. Hiding additional features and functionalities inside app drawers
- 31. A normal user does not explore the way we imagine they would, so showing the most vital features upfront is rendered essential. An amazing feature could be neglected by your users HIDDEN MENU
- 32. HAMBURGER MENU There are 4 main menu types that were widely used:
- 33. HAMBURGER MENU SLIDING MENU There are 4 main menu types that were widely used:
- 34. HAMBURGER MENU SLIDING MENU FLOATING ACTION BUTTON There are 4 main menu types that were widely used:
- 35. HIDDEN MENU HAMBURGER MENU SLIDING MENU FLOATING ACTION BUTTON TAB MENU There are 4 main menu types that were widely used:
- 36. ‘Switching to a more suitable menu type, without hiding any functionalities will reduce app abandonment rate.’ HYPOTHESIS
- 37. Make it easy for Users to find your Best Features.
- 39. Persistent calls to action or parachutes are offers that remain on the screen even as the visitor scrolls across the page. Their placement is usually at the bottom of the page, we can identify them as being similar to a sticky header. PERSISTANT CTA / PARACHUTES
- 40. A study has found that sticky navigation bars allowed users to find what they were looking for 22% faster. Since mobile users are looking for immediate results and quick access to key data, 22% faster navigation is a big deal. BOOST CONVERSIONS
- 41. We call it a parachute because, when a user is on a mobile platform, his scrolling rate is much higher than when on desktop. This might sound interesting to you that Mobile visitors are probably the ones to see almost all the content on your page compared to Desktop visitors, but if the page is a long one, the mobile user could get lost. WHY WE CALL IT A PARACHUTE?
- 42. ‘Having a correctly worded sticky Call to Action button would increase app conversion rates.’ HYPOTHESIS
- 43. SUCCESSFUL IMPLEMENTATION On Tatvic’s recommendation, BookMyShow changed the format of static Call-To-Action button to a sticky format on their product detail page, which also reduced the user’s efforts in terms of completing the transaction. This small change facilitated an increase in clicks as follows: Click through rate on the product detail page: 55% Increase in conversion rate: Increased by 6%
- 44. The key to A/B testing is to iterate on your tests and to remember that no test is too small to try out.
- 45. So let us begin A/B Testing today!
- 46. Type your comments and questions here
- 48. Thank You