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Beth Rogers: "How can you manage your Key Accounts, when they think they are managing you? - a model for developing business relationships"
Brian Dietmeyer: "Business Negotiation Redefined -how to create joint value and divide it fairly"
Bart Logghe - "Strategic Account Management in Practice - common mistakes and critical success factors"
Richard E. Buehrer: Highly Effective Sales People: From Key Challenges to Best Practices
Sales Monitor 2007
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