Venkatesh Ganapathy

digital marketing innovation social media marketing digital research strategy entrepreneurship customer experience social entrepreneurship consumer behavior seo content marketing market research international business orm business research methods business marketing globalization social media sem social media strategy twitter emotions in advertising jugaad innovation digital media long tail lakshmi mittal emotion digital strategy open innovation delivery strategy sustainable development sustainability disruptive growth of entrepreneurship gandhian innovation entrepreneur swiggy renaissance video marketing thomas alva edison behabioral targeting consumer reputation behavioral strategies relevant focused strategy customer retention lehman brothers crisis fall in thai baht asian crises global economic crisis micro insurance inclusion economic crises crises accessibility quantification of risks evolution of entrepreneurship revolution of entrepreneurship evolution and revolution of entrepreneurship risk analysis quantify risk management risk project management innovation management core competence organizational culture funding capability building ngos parle-g kraft crowd sourcing co-creation polycentric japan dominos pizza glocalization ancient indian economy bhagidari sector bagedari decisions tobago trinidad sourcing location logistics brownfield strategy internet marketing mrm research methodology out-of-box thinking scarcity of resources mansukhbhai prajapati google analytics skyscraper content bespoke campaigns analytics online spray and pray approach targeting segmentation single customer view brand assets big data customer profile glycerine close up tooth paste strategic management differentiation founder member unilever neuro science neuro marketing startup startups caselets case study honeycomb framework social media monitoring youtube blog marketing blogging email marketing functional societal customer reviews testimonials claims outdoor advertising marketing and advertising rtbs reason to believe content management link building marketing digital brand brand salience gandhian jugaad important questions mcq paper 2 ugc net free trade fighting climate change belt & road initiative one earth one health build back better pandemic carbis bay declaration g7 summit skill development empoyability community colleges b.voc kaushal nsqf p&g competition ariel manganese catalyst trust brand failure maggi noodles nestle scale up business opportunity identification entrepreneurship as a behavioral phenomenon digital ecosystem celebrity endorsements celebrity influencer body of knowledge secondary data primary data descriptive causal exploratory hypothesis research report research design research process iterative search engine optimization customer value customer engagement customer service advertising ikea donors persil power marketing strategy tractors facebook facebook marketing instagram pinterest digital promotion theoretical framework theory strategic focus capital efficiency outsourcing of resources progressive bureaucratic trustees trusteeship due diligence human resources entrepreneurial risks venture capital fund angel investor incubator accelerator seed funding seed capital strategic alliances