Business Strategic Planning
BA700 – Professor: Dr. Sharon Juance
Zoom schedule: June 13, 2020 3:30pm
Group 10 members: Hannah Marie T. Danoy
Wilson Delgado
Sheena Mae P. Durban
Trecia Mae R. Liguaton
A business strategic plan is a written
document that points the way forward
for your business. It both lays out your
company’s goals and explains why
they’re important.
Section 1.
Importance
-consists of analysing the business and
setting realistic goals and objectives
-leads to the creation of a formal document
that lays out the company’s views and goals
for the future
-helps you uncover ways to improve
performance
-spark insights about how to restructure your
organization so that it can reach its full
potential
A well-designed strategic plan will
dictate how you respond to
opportunities and challenges of every
color, shape and size.
-provides important opportunities for
employees and managers to collaborate
-provides a sense of direction and outlines
measurable goals
-gives you a place to record your mission,
vision, and values, as well as your long-term
goals and the action plans you’ll use to
reach them
-tells you and your employees how best to
respond to opportunities and challenges
Financial benefits:
-Improvement in sales
-Improvement in
profitability
-Improvement in
productivity
Non-financial benefits:
-Enhanced awareness of external threats
-Improved understanding of competitor’s
strategies
-Increased employee productivity
-Reduced resistance to change
-Understanding of performance-reward
relationships
-Enhances problem-prevention capabilities
Section 2.
Template
-Clarify the goals that the company
wants to accomplish
-Select the comprehensive strategies
that will enable the company to
achieve those goals
-Identify ways to evaluate progress
Three important tasks of strategic planning:
12 key sections in your strategic
plan
- Executive Summary
- Company Mission Statement
- SWOT-Analysis
- Goals
- Key Performance Indicators
- Financial Projections
12 key sections in your strategic
plan
- Target Customers
- Industry Analysis
- Competitive Analysis and
Advantages
- Marketing Plan
- Team
- Operations Plan
Executive
Summary
Company Mission and
Vision Statement
SWOT-Analysis
Goals
KPIs or Key
Performance Indicators
Target Customers
Industry Analysis
Competitive Analysis
and Advantages
Marketing Plan
Team (Human
Resources)
Operations Plan
Financial Projections
Section 3.
Application
1. Identify Organization’s
existing:
- Vision
- Mission
- Objectives
- Strategies
2. Perform External audit
3. Perform Internal audit
4. Establish short-term and
long-term goals
5. Generate, evaluate,
select strategies
6. Implement strategies
7. Measure and evaluate
performance
Section 4. Brief
Conclusion
Develop your complete
strategic plan each year and
update it monthly
Having a plan is far better
than having no plan at all.
Every business knows where
to go and the destination but
unless the roadmap is drawn,
reaching the destination may
be time-consuming and
costly.
A Strategic Plan balances
activities and directs the
business to take the right
track to achieve this.
Check whether you are going
in the right direction and also
correct yourself when you
made a wrong turn without
much time and money lost.
Video Clip
“Power of
Planning”
Business-Strategic-Planning.pptx
End
Thank you

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