Aaron PSU NEW Forum
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This document discusses using social media to build your professional network. It recommends starting simply by creating profiles on key platforms like LinkedIn, Facebook, Twitter, and Google and engaging with your connections by posting content, joining groups, and asking for help. The document advocates connecting with others, engaging with valuable content, and facilitating transactions as a way to build your network through social media.
Aaron PSU NEW Forum
- 1. “Using Social Media to Build Your Network”NOW
- 2. TopicsConnecting with meWhat’s driving networking today?Why do I care about social media?Is this really “back to the future?”Getting started
- 4. Connecting With MeAaron Howard | President & COO | MASS INGENUITY®OFFICE: 503.705.6920| MOBILE: 206.550.3503 | FAX: 206.374.2542EMAIL: [email protected] | WEB: www.massingenuity.comMy Google: http://www.google.com/profiles/aaronhoward2010My LinkedIn: http://www.linkedin.com/in/aaronhoward2010My Facebook: http://www.facebook.com/aaron2010My Twitter: http://twitter.com/aaronhoward2010My Blog: The Periscope Group
- 5. What’s driving networking today?
- 6. DriversMacroEconomy, housing, jobs, politicsTechnology, cool gadgetsGlobal speed of everythingBusiness growth, customer experience, employee engagementPersonal Friends, familyCareers, jobsLearningEntertainment
- 7. Why do I care about social media?
- 8. It’s Real, It Works and It’s NOW
- 9. Is this really “back to the future?”
- 10. Yes! You’ve Been “Social” Forever
- 11. Getting started
- 12. Start Simple, Pace AdditionsThe modelConnect, Engage, TransactStarting point for social media channelsLinkedIn, Facebook, Twitter, Google Profile, Flickr, YouTubeNext stepsBlogs, groups, brands, specialized communitiesCreate a presence that is truly youYIKES!!!
- 13. The ModelConnect, Engage, TransactIt works!A guiding principle for social mediaConnect means just that – connectEngage means add value on a sustainable basisTransact is earned through the value addedBottom line – It’s no different then the physical world
- 14. Starting PointsDon’t become overwhelmed with all of the possibilitiesFocus on the basics and use the most accessible social media channelsLinkedIn, Facebook, Twitter, Google Profile, Flickr, YouTubeYour PresenceBe yourself just like you do in the physical worldCreate a great short “vision” http://www.facebook.com/aaron2010http://twitter.com/aaronhoward2010Create a great bio http://www.google.com/profiles/aaronhoward2010#aboutAdd details to your profiles appropriate for each social media channel http://www.linkedin.com/in/aaronhoward2010Choose a Gravatar image and propagate it across the networksCreate a Flickr account and upload lots of picturesCreate a YouTube account and upload/favorite lots of videos
- 15. Be ProactiveExpress your opinionsJoin groupsAsk for helpTweet and retweetPostBlog and comment
- 16. Based on the coming book byJOHN BERNARDChairman & CEOMASS INGENUITYIf you would like to follow development of the book, pleasegive us your business card
- 17. What my company does
- 18. Improved Customer ExperienceReduced CostsAccelerated GrowthBREAKTHROUGHSStrategic InitiativesFUNDAMENTALSRoutine WorkTARGET REVIEWS7-Step Problem SolvingSystem Elements
- 19. FUNDAMENTALSThe Routine WorkSYSTEM ELEMENTSBREAKTHROUGHSThe Strategic InitiativesSTRATEGY MAPPER℠MANAGEMENT SYSTEM MAP℠
- 20. TARGET REVIEWS