中小企資源服網中小企智營講座系列

Copyright © 2014. Adams Company Limited. All rights reserved.

1
DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation material is
allowed to circulate publicly.

Copyright © 2014. Adams Company Limited. All rights reserved.

2
Source: http://www.socialbakers.com/all-socialmedia-stats/facebook/country/hong-kong/

Copyright © 2014. Adams Company Limited. All rights reserved.

3
Critical Mass
is very
“Critical”

Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

4
Copyright © 2013. Adams Company Limited. All rights reserved.

5
Sharing is
mandatory!

Copyright © 2014. Adams Company Limited. All rights reserved.

6
Copyright © 2014. Adams Company Limited. All rights reserved.

7
Leveraging
Existing
Critical Mass is
Mandatory!
Source: http://hk.weibo.com/info/master.html
Copyright © 2013. Adams Company Limited. All rights reserved.

8
From
family
business
to

$60M
business*
*http://www.clarelancaster.com.au/s
ocial-media-case-study-cinderellawine.html

Copyright © 2013. Adams Company Limited. All rights reserved.

9
Copyright © 2013. Adams Company Limited. All rights reserved.

10
Example: KLM Surprise

Copyright © 2013. Adams Company Limited. All rights reserved.

11
Virally Successful!

Attractive

Encourage
Sharing

Leverage
Right Social
Network

*All 2014/01/22 brands are property of their respective owners
names &

Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

12
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

13
Copyright © 2014. Adams Company Limited. All rights reserved.

14
2014/01/22
Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR

15
Thank you!
We look forward to collaborating with you
Find us on

Add us to Phone Book
Copyright © 2014. Adams Company Limited. All rights reserved.

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Growing Customer Database through Social Media Marketing