Starlight Children's Foundation - Donor Journey Case Study
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The document discusses donor centricity at Starlight, focusing on the regular giving donor journey. It highlights how Starlight speaks to donors, listens to their feedback, respects communication preferences, shows impact, and thanks donors always with positivity. Tracking donor journeys led to a 2% reduction in attrition over 12 months, saving $200k. Next steps include tailoring regular giving journeys and creating a single giving journey.
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Starlight Children's Foundation - Donor Journey Case Study
- 2. 1. What it means to be donor centric at Starlight 2. Regular giving donor journey
- 4. DONO R How we speak to donors Listening to their feedback Respecting communication preferences Showing the impact of their support Thanking always Positivity
- 5. How it works
- 8. The impact 2% reduction in 12 month attrition. $200K worth in saved funds!
- 9. Next steps Regular Giving Tailored journeys Single Giving Journey