IHC 2011 - Widgets Internship
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The internship program involved 34 interns learning and applying user-centered design techniques to create 111 widgets for the Samsung Corby mobile phone. Through problem-based learning, field research, prototyping, and development, the interns completed the full user-centered design process. This resulted in a huge increase in widget downloads, with the interns' widgets representing 18% of all Samsung downloads after just two months. The internship demonstrated the value of involving users and of providing hands-on experience with user-centered design for young developers.
IHC 2011 - Widgets Internship
- 1. Widgets Internship: Developing Learners Skills in a User-Centered Development Process Narrativas para dispositivos móveis Eduardo A. Oliveira [email protected] Taciana Pontual Taciana Pontual Falcão [email protected] UX Researcher Victor Ximenes Paulo Melo
- 2. why?
- 3. the internship innovative approach to human training with the opportunity to be imersed in a professional environment
- 4. the goal learn and experience a UCD process, and deliver 85 widgets appealing to the public of the Samsung Corby mobile phone
- 5. widgets Small client-side applications installed on handsets Web based technologies (XHTML, CSS, JavaScript, AJAX) running on TouchWiz UI
- 6. results 34 interns trained in UCD techniques and programming 111 widgets delivered Huge increase in #downloads
- 7. methodology Problem-Based Learning Field research Data analysis Ideation Prototyping & Testing Development
- 8. problem-based learning Research Self-directed learning Problem Solution Self-assessment Brainstorming Reflection
- 9. field research A day in the life Target population Semi-structured interviews Observation
- 10. focused interviews • How long have you been using widgets in your mobile phone? • Do you only use widgets that came with the phone? • Where and how do you obtain new widgets? • What influences your choice of widgets? • Which difficulties or constraints have you experienced while using these widgets?
- 11. qualitative data analysis Routine / Everyday life Use mobile phones Use of computers Costs Games Comments
- 12. ideation brainstorm in groups ~ 300 ideas generated
- 13. paper prototypes designed and tested by the interns
- 14. paper prototypes
- 15. paper prototypes
- 16. storyboards
- 18. widgets complexity Criteria Weights Dive Calculator Design (graphic art) 2 1 Network / protocol 3 1 Amount of information 3 3 Data security 3 1 Animation effects 3 1 Number of screens 1 3 Number of interaction (interactivity) 2 2 External data 3 1 Data persistence 2 3 Business rules (features) 3 3 Total 45 Under 39 Low 39 - 50 Medium Over 50 High
- 19. selection of ideas by client Category Context Description Example scenario Main features Benchmark Technical feasibility
- 20. technical development Test document Layout Stress Interruptors Spelling Input fields and validation
- 21. examples of widgets estado de humor
- 22. examples of widgets conta certa
- 23. examples of widgets liga pontos
- 24. results – more widgets 32K ~300% 8K INCREASE 24,4K
- 25. results – more widgets In less than 2 months, we represent 18% of ALL Samsung downloads. ~620 downloads/ day 124K 18%
- 26. results Widget Residence Results 80 30000 70 25000 60 20000 50 40 15000 Total Res. Dwlds Total Wid. Resid 30 10000 20 5000 10 0 0 01/Jul 08/Jul 15/Jul 22/Jul 29/Jul 05/Aug 12/Aug 19/Aug 26/Aug
- 27. results More Widgets - Corby Brazil 120 35000 30000 100 25000 80 20000 Total Res. Dwlds 60 Total Widgets Corby 15000 Total Dwlds Corby 40 10000 20 5000 0 0 01/Jul 08/Jul 15/Jul 22/Jul 29/Jul 05/Aug 12/Aug 19/Aug 26/Aug
- 28. conclusions – the interns Complete UCD process in the ‘real world’ Techniques of qualitative research Professional qualification More concrete job opportunities Satisfaction and pride
- 29. conclusions – key factors of success Commitment of mobile phone company Leadership of the mentors PBL methodology UCD process Engagement of the interns
- 30. conclusions The internship program demonstrated the importance of involving the users in the development process, and the value of creating educational environments where young developers and designers can experience and learn about a user-centered process and its results. "Eu estou emocionadíssimo e sem palavras com o quê estou vendo aqui. Os widgets, por conceito, são aplicativos simples. E estes aqui não são. Pelo contrário, as aplicações desenvolvidas nesta residência são complexas e, o que é melhor, com alma coração e corpo. Parabéns a todos envolvidos” Miguel Lizarraga, sponsor
- 31. acknowledgements C.E.S.A.R Samsung Our special thanks to H.D. Mabuse and Urbano Chagas All the interns that developed the widgets with passion! [email protected] [email protected]