I feel dealsy
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The document discusses the potential of group buying deals and collective discounts, noting that people are more likely to purchase items if they feel they are getting a good deal as part of a group. It proposes that a company can leverage their user base and merchant relationships to create dedicated group deal pages and use marketing techniques like emails and pop-ups to promote the deals in order to benefit both consumers and merchants through a commission-based sales model.
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I feel dealsy
- 1. I feel dealsy, help me! Dr. Ahmet Bulut Istanbul Sehir University Istanbul, Turkey - June 2010
- 2. Deal Market is Big! $ Billion
- 4. 288 people buys it
- 5. 626 people buys it!
- 6. 1,039 X 20 = $20,780
- 8. Deal Sites Pay Model
- 10. Follow us Stats ers u s m
- 11. Email Marketing
- 12. Share deals. Save big.
- 13. what are you looking for?
- 14. $109.95 $65.99 o f f 0 % 4
- 15. Style By Jacquie
- 16. “We want Discounts” o f f 8 % 3
- 17. Couponomics Get $1 off Get Coupon
- 18. I love Internet Shopping. It is so easy.
- 19. Each redpumashoer is 20c
- 20. Red Puma Shoes - Like.com
- 21. Puma Men’s Pace Cat II
- 22. Puma Men’s Pace Cat II 30% of f
- 23. Puma Men’s Pace Cat II $hare 30% of f
- 24. Puma Men’s Pace Cat II o t e N ab l i o n c t A
- 25. Merchant’s Page
- 26. Merchant’s Page o t e N ab l i o n c t A
- 27. During all this time, no single transaction yet. ?
- 28. Independent Shoppers Independent Decisions No collective body No collective scale No great deal No great sales
- 29. So, Let’s Group on
- 30. FinishLine Group Deal $50 Buy Value Discount You Save 99.99 %50 49.99 Buy it for a friend!
- 31. Last call for deal
- 32. FinishLine Group Deal bl e $50 Buy n a t i o c Value Discount You Save 99.99 %50 49.99 A Buy it for a friend!
- 34. Business Development • We have got users. • We have got merchants. • We need to prepare group deal pages. • I. We can ask our merchants to prepare such deal pages. (see slide 30)
- 35. Business Development • II. We can divert our display advertising effort to creating such group deal pages. • III. We can use our blogosphere sites as a platform for our display advertising. • IV. We can use our email marketing body to call for action on the group deals. • V. We can use the likes of greatstyledeal pop-ups as group deal widgets.
- 36. Business Development • There is expected to be more conversion in this new “collective buying” empowered sales channel. • In this new sales channel, we can adopt a commission based model. Or a hybrid CPA model.