![Reaching Audience: SM or Traditional?
“On social – we see that posts that
allow our fans to engage (have a call to
action) are the most successful. And
”
-Lauren Villenueve, WWP
“
, but
what we’ve found [is that]
way to get the word out
about what we’re doing and
what we need our members
to do. .”
- Steve Brooks, American
Legion](https://image.slidesharecdn.com/081513marketingapipebandonsocialmedia-130815083224-phpapp01/85/Marketing-the-Military-Music-through-Social-Media-20-320.jpg)
Marketing the Military & Music through Social Media
- 1. Marketing the Military & Music through Social Media Is SM a viable marketing tool for an old school military organization & a six-decades-old bagpipe band? Presented by: Amy Di Leo @pixchix (15-Aug, 2013) (presentation is for educational purposes only)
- 2. Question: Can a small not-for-profit “pipes & drums” band with an older membership use SM to successfully recruit new members, increase its visibility, and ultimately get more gigs?
- 4. Social Media (as defined by Merriam-Webster) forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) (source: m-w.com)
- 5. Source: Pew Research Center Who is on Social Media ?
- 6. Source: Amityville Highland Pipe Band Who are Amityville Highland Pipe Band Members 0% 20% 40% 60% 80% Facebook Twitter Military Svc FD/PD Members makeup
- 7. •60 year history (oldest pipe band on LI; founded in 1952) •Steeped in Tradition (approval from Queen to wear Blackwatch) •Strong Military History (started by 23 WWII Veterans) •Today ≈ 35 Active Members (40 at its peak) •≈ 25 Events & Parades/year Amityville American Legion Post #1015 Highland Pipe Band
- 8. Amity Pipe Band’s Internet Presence
- 10. Jones Beach Air Show Gig (Memorial Day Weekend 2013)
- 11. Metrics for AHPB Facebook during the Memorial Day weekend
- 12. The post with the most views & interaction Nearly 3K clicks!
- 13. Expert #1: Lauren Villeneuve @lgvilleneuve Online Engagement Specialist, Wounded Warrior Project
- 14. 20102009 Wounded Warrior Project - @wwpinc 2012
- 15. Wounded Warrior Project – Founded 2003
- 16. Chart provided by Wounded Warrior Project
- 17. Expert #2: Steve B. Brooks - @Baxter69 Social Media Manager, The American Legion 2007-8 2011
- 18. Media at the American Legion Source: legion.org
- 19. What is your main goal with SM?
- 20. Reaching Audience: SM or Traditional? “On social – we see that posts that allow our fans to engage (have a call to action) are the most successful. And ” -Lauren Villenueve, WWP “ , but what we’ve found [is that] way to get the word out about what we’re doing and what we need our members to do. .” - Steve Brooks, American Legion
- 21. Tips and Advice?
- 22. Expert # 3: Mark Schaefer @markwschaefer businessGROW.com Social Media Guru“I think you have to be smart about this and . Go where the people are.”
- 23. Best Practices/Takeaways: • Combine SM with a larger campaign • Calendar listings, article placement • Hand out cards/brochures at events • Continue to network (WoM is key) • Get interested band members involved • Pique interest and have them self-select • Don’t force those uncomfortable to participate • Teach them how to share, retweet, like and explain why (continued)
- 24. Best Practices/Takeaways: (page 2) • Post/Tweet appropriate content • Photos & videos get more hits, continue to post • Post/retweet content that’s pertinent to our audience • Connect with appropriate sources • Firehouses that hire pipe bands, individuals • Tweet about them (photos/vids) and re-tweet pertinent content • Time, energy & resources are all necessary for successful program
- 25. Conclusion: Is it possible to market the Amityville Highland Pipe Band through SM & use for membership recruitment?