Make Apps Smarter with Einstein
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The document discusses the use of Salesforce Einstein, an AI tool designed to enhance applications by making predictions based on customer data. It highlights the functionalities of Einstein Prediction Builder, emphasizes the need for quality data, and encourages Salesforce admins to leverage AI in their workflows. Additionally, it includes a forward-looking statement regarding potential risks and uncertainties associated with Salesforce's future operations.
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Make Apps Smarter with Einstein
- 1. Make Your Apps Smarter with Einstein Point. Click. Predict 11/29/2017
- 2. Sara Asher Director of Product Management, Einstein Salesforce Today’s Speaker Mike Gerholdt Director, Admin Evangelism Salesforce @MikeGerholdt Marco Casalaina VP Product Management, Einstein Salesforce @amrcn_werewolf
- 3. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 4. Get Social With Us! @SalesforceAdmns #AwesomeAdmin Salesforce Admins Salesforce Admins Salesforce Admins
- 5. This Webinar is Recorded! The video will be posted to YouTube & the webinar recap page: bit.ly/buildwitheinstein This webinar is being recorded!
- 6. Join the Admin Webinar Group for Q&A! Don’t wait until the end to ask your question! • We have team members on hand to answer questions in the webinar group. Stick around for live Q&A at the end! • Speakers will tackle more questions at the end, time-allowing bit.ly/AdminWebinarGroup
- 7. Today’s Agenda • Overview of AI and Einstein • Demo: Einstein Prediction Builder • What This Means for Admins • Resources • Q&A
- 8. Overview of AI and Salesforce Einstein
- 9. Salesforce Einstein Artificial Intelligence for CRM world’s smartest CRM = “Creating simplicity from complexity” -Albert Einstein customer data + AI + Salesforce platform
- 10. But Building Predictions is Hard Hard Slow Siloed What businesses want Team of experts Modeling & data science Infrastructure Business process Context Hidden complexity Intelligence
- 11. Take Advantage of 20 Out-of-the-Box AI Apps Platform Einstein Einstein Vision Einstein Analytics Einstein Discovery Sales Cloud Einstein Einstein Lead Scoring Einstein Opportunity Insights Einstein Account Insights Einstein Activity Capture Einstein Automated Contacts Marketing Cloud Einstein Einstein Journey Insights Einstein Segmentation Einstein Social Insights Einstein Recommendations Einstein Vision for Social Einstein Engagement Scoring Community Cloud Einstein Einstein Recommendations Einstein Feed Insights Einstein Experts Einstein Feed Search Commerce Cloud Einstein Einstein Commerce Insights Einstein Recommendations Einstein Predictive Sort
- 12. Because Admins Love to Customize Our metadata platform supports innovation without breaking customizations Records on: Standard objects Custom objects 80% of records in Salesforce are on custom objects More than
- 13. Every Trailblazer can build AI-powered apps Introducing: Einstein Prediction Builder Predict anything in Salesforce Einstein Vision & Language Develop apps with image recognition and NLP Einstein Discovery Discover new insights and recommendations Einstein Bots Build conversational service experiences
- 14. Introducing: Einstein Prediction Builder Easy Build predictions on Salesforce data with clicks, not code Fast Get results in hours, not months without a data scientist Embedded Leverage predictions in your workflows and apps across the Salesforce Platform Point. Click. Predict. Pilot Preview
- 16. What This Means for Admins
- 17. Predictions are only as good as the underlying data and business processes.
- 18. • Missing Data • Inconsistent / dirty data • Data not available at the right time • No signal in the noise Data Issues to Consider
- 19. Solutions to Consider Validation Rules Triggers Process Builder Update business processes
- 20. 1. What are your pain points? 2. What kind of prediction will help? 4. What changes are needed? 5. How will you measure effectiveness? How Do You Bring AI to Your Company? 3. How will this prediction be used? Develop your predictive roadmap
- 21. Resources
- 22. Become an AI Trailblazer Trailmix admin.salesforce.com How Admins Can Take Advantage of Einstein What Einstein Means for Salesforce Admins Podcast trailhead.einstein.com Learn More About Einstein admin.salesforce.com