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Indian Telecommunication Industry ppt
- 1. Group Presentation on Market Analysis of Indian Telecom Industry Presented By Anand Ayush A.Wadut Al Mamun Biswadev Baruah Ramkumar Ayyanar Sumit Kr. Dahiya October 11, 2014
- 2. October 11, 2014 2nd Largest Subscriber Base 3rd Highest Number of Internet Users Rising Penetration Rate Affordability & Lower Tariff Rates With a subscriber base of 922.04 million as on 31st January 2014, India has the 2nd largest telecom network in the world. With 251.59 million subscriptions at the end of March 2014, India stood 3rd highest in terms of total internet users in the 2014. Urban tele density stood at 139.42 percent and rural tele density is 42.43% as of March 2014 up from 111% and 21.2% respectively in 2009. Availability of affordable smart phones and lower tariff rates are expected to drive growth in the Indian telecom industry.
- 3. 2008 2009 2010 2011 2012 2013 2014 1000 900 800 700 600 500 400 300 200 100 No of Subscribers(in millions) 384.79 562.21 787.28 846.32 895.51 898 922.04 Teledensity 33.2 47.89 66.16 70.9 73.3 73.32 74.5 80 70 60 50 40 30 20 10 0 October 11, 2014 0 No of Subscribers(in millions) Teledensity
- 4. • TRAI recommendation: At least 50% of all Rural towers and 33% of urban towers to be powered by renewable energy sources by 2015. October 11, 2014 Green Telecom • Over 62443 uncovered villages in India • On 31st January 2014, the rural subscriber base accounted for 40% of the total subscriber base Expansion to Rural Market • BWA Technologies such as WiMAX have been among the recent developments in wireless communication •WiMAX is expected to have attracted around 8 to 10 million subscribers and account for around USD 1-1.5 billion in 2012. Emergence of BWA Technologies
- 5. • To boost local research and manufacturing of telecom products, the government has proposed the investment of UD$ 32.2 billion during the 12th five year plan. October 11, 2014 Rising Investments • As part of the recent outsourcing trend operators have outsourced functions such as network maintenance, IT operations and Customer Service. Outsourcing Non Core Activities • 7.7 million mobile banking transactions in October 2013 were reported, a 7.1% growth month on month. • Availability of affordable smartphones is expected to boost the growth of various transactions via mobile; M-Paisa in Vodafone, Airtel Money. Mobile Banking
- 6. Over the top users on smartphones are expected to rise from 276.8 October 11, 2014 million in 2012 to 1.32 billion in 2016. 20% of global Smartphone users were actively using such services, and this is predicted to reach 45% by 2016. Over-the-top users in 2012 accounted for 2% of the total global mobile subscription base and are expected to increase to 18% in 2016. The market is expected to be worth US$166.5 billion in 2016 5G expected to be launched by 2020
- 7. October 11, 2014 Students Young Professionals Enterprise Family Special Service Type Voice Data Voice Data Voice Data Voice Data Voice Data Usage Rate High MediumMediumMediumMedium High Medium Low Medium Low Purpose S/C SN S/C SN CC/GS VC/IA C/S IA C/S VC/SN Sex M/F M/F M/F M/F -- -- M/F M/F M/F M/F User Age 15-24 24-35 18-60 18-80 20-25 Peak Hours 17:00-20:00 Hrs 10:00-17:00 Hrs 10:00-17:00 Hrs 17:00-20:00 Hrs 22:00-02:00 Hrs Segment Attractivene ss High MediumMedium High Medium High Medium Low High Low Name of Product Discounted Packs Unlimited Plan Corporate Connection Family Plan Buddy Plan
- 8. PESTEL Analysis October 11, 2014
- 9. Porters Five Forces Model Threats of new Entrance M Intensity of Rivalry H Bargaining power of buyers H Threats of substitutes L Bargaining power of Suppliers L October 11, 2014
- 10. October 11, 2014 Major Players
- 11. October 11, 2014 Total Subscribers
- 12. Distribution Channel October 11, 2014 Company Company Online Web Company outlet 3rd Party Portal Customer Direct sale Retailer Campaign Bundle
- 13. Recent Developments High Speed 4G technology in Mumbai, Chennai, Bangalore, Kolkata. TCS and Bharti Airtel have promised to build public toilets estimated to be Rs 200 Cr 74% FDI in ISP, 74% basic and cellular, 100% in IP, 100% in manufacture of telecom equipment's. Aircel launches 4G LTE technology in J&K, Tamil Nadu. TRAI drops plans to impose extra fees on social media(WhatsApp, Skype). Reliance Jio and Vodafone enter into an agreement to build an 8000 Km Submarine telecom and data cable system. October 11, 2014
- 14. THANK Y OU October 11, 2014