Get an agile focus on your customer in 8 steps

This document outlines 8 steps to take an agile focus on customers: 1) understand customers through creating customer personas, 2) map the customer journey through end-to-end processes, 3) develop a 360 degree view of the customer across different systems, 4) leverage xRM systems to gain insights from customer data, 5) ensure a people-centric approach that prioritizes customers.