PaaS for Dummies

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PublicPaaS
by Lawrence C. Miller, CISSP
Oracle Special Edition

Public PaaS For Dummies®
, Oracle Special Edition
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Table of Contents
Introduction................................................................... 1
About This Book.............................................................2
Foolish Assumptions......................................................2
Icons Used in This Book.................................................3
Beyond the Book.............................................................3
Where to Go from Here..................................................4
Chapter 1: Driving Innovation and Business
Transformation with Platform as a Service............. 5
What Is PaaS?..................................................................5
What’s Driving the Need for PaaS?.............................10
Chapter 2: Exploring PaaS Use Cases.................... 13
Developing and Testing New Applications................13
Moving Applications to the Cloud..............................14
Extending SaaS Applications.......................................15
Analyzing Business Data from Any Source................16
Sandboxing for Testing Platform Upgrades..............17
Chapter 3: Introducing Oracle Cloud Platform...... 19
Oracle Cloud Platform for Application
Development...............................................................20
Oracle Cloud Platform for Data Management...........22
Oracle Cloud Platform for Integration.......................25
Oracle Cloud Platform for Business Analytics..........28
Oracle Cloud Platform for Mobile...............................30
Oracle Cloud Platform for Content and
Collaboration..............................................................32

Oracle Cloud Platform for IT Operations
Management...............................................................33
Chapter 4: Oracle Cloud Platform
Success Stories.......................................................... 37
Zamil Industrial — Moving to the Cloud
with Zero Code Changes...........................................38
Challenges................................................................38
Solutions...................................................................39
Results......................................................................40
Avaya — Extending and Integrating
SaaS with PaaS............................................................40
Challenges................................................................41
Solutions...................................................................41
Results......................................................................41
DX Marketing — Accelerating New Application
Development and Time to Market...........................42
Challenges................................................................42
Solutions...................................................................43
Results......................................................................43
Land O’ Lakes — Integrating Cloud and
On‐Premises................................................................44
Challenges................................................................44
Solutions...................................................................45
Results......................................................................45
Skanska — Growing the Business
with Analytics.............................................................45
Challenges................................................................45
Solutions...................................................................46
Results......................................................................46
iv

Unisul — Driving Growth and Innovation in
the Cloud.....................................................................46
Challenges................................................................47
Solutions...................................................................47
Results......................................................................49
Chapter 5: Five Best Practices for
PaaS Success.............................................................. 51
Leverage Existing Investments in Technology
and Skills.....................................................................51
Choose a Comprehensive and Integrated PaaS........52
Demand Enterprise Capabilities.................................53
Ensure Portability with Standards‐Based PaaS.........54
Move Application Development and
Testing to PaaS First..................................................56
v

vi

Introduction
Cloud transformation has created massive change
for businesses and changed the way people work.
Millennials, for example, have different expectations of
the workplace than previous generations. Digital inno-
vation is making new business models possible, like
Uber, Airbnb, and Spotify. This kind of change creates
disruption in many markets.
Organizations can lead the transformation of their busi-
ness and industry with digital technologies like social
and mobile services, big data, and the Internet of
Things (IoT). At the same time, organizations are under
constant pressure to drive down costs through econo-
mies of scale and superior IT automation. Industry
leaders are embracing Platform as a Service (PaaS) at
an ever‐increasing pace to drive cost efficiencies and
create and exploit new business opportunities.
Key to enabling this transformation is empowering
organizations with a modern PaaS that accelerates the
creation of new products and services for customers,
employees, and partners — and delivers capabilities
never before imaginable.
Achieving industry leadership and accelerating innova-
tion requires adopting flexible platform services that
seamlessly integrate with existing enterprise solutions
and optimize IT by allowing workloads to run where
they run best (on‐premises or in the cloud).

2
About This Book
Public PaaS For Dummies, Oracle Special Edition,
explains how PaaS enables organizations to embrace
the efficiency, speed of service, and information avail-
ability that cloud computing offers, and in a way that
delivers to today’s growing business demands. This
book also explores key PaaS use cases, describes what
to look for in a PaaS solution, examines some real
world PaaS success stories, and reveals best practices
to help you succeed with PaaS in your organization!
Foolish Assumptions
Every author assumes a few things about his readers.
I’m no exception.
First, I assume that you have some familiarity with
cloud technologies and that your organization is con-
sidering or is already using the cloud for developing or
deploying enterprise applications, among other uses.
Next, I assume that one of the following describes you:
✓✓ An IT professional who wants a cloud platform to
help you respond faster to business needs and
lower costs
✓✓ A developer or development manager who wants
a cloud platform to eliminate operational tasks
and accelerate innovation
✓✓ A business professional who wants a cloud plat-
form that can extend or integrate a SaaS applica-
tion to better support end‐to‐end business
processes, collaboration, and business insight.

3
If any of these assumptions describe you, keep reading.
If not, keep reading anyway. I’ll change your mind and
make you a PaaS advocate in five short chapters!
Icons Used in This Book
Throughout this book, I occasionally use icons to call
out important information. Here’s what to expect.
This icon points out information you should
retain in your nonvolatile memory.
This icon explains the jargon beneath the
jargon!
This icon points out helpful suggestions and
useful information.
These helpful alerts offer practical advice to
help you avoid potentially costly mistakes.
Beyond the Book
Although this book is chock full of information, there’s
only so much I can cover in 64 short pages! So, if you
find yourself at the end of this book thinking “Gosh,
this was an amazing book; where can I learn more
about PaaS?” just go to www.oracle.com/paas.
There, you can learn more about PaaS and the Oracle
Cloud Platform.

4
Where to Go from Here
If you don’t know where you’re going, any chapter will
get you there — but Chapter 1 might be a good place to
start!
However, if you see a particular topic that piques your
interest, feel free to jump ahead to that chapter. Each
chapter is individually wrapped (but not packaged for
individual sale) and written to stand on its own, so you
can start reading anywhere and in any order that suits
you (though I don’t recommend upside down or
backwards).

DrivingInnovationand
BusinessTransformationwith
PlatformasaService
In This Chapter
▶▶ Defining PaaS
▶▶ Recognizing the business need for PaaS
Innovation, business agility, cost efficiencies, a
better customer experience — these potential bene-
fits of cloud computing have made it a key component
in enterprise IT strategies. In this chapter, you learn all
about Platform as a Service (PaaS) and how it delivers
those benefits.
What Is PaaS?
PaaS is a category of cloud computing services that
provides a platform to develop, deploy, and run appli-
cations without the cost and complexity of deploying
and managing the required infrastructure. In cloud
environments, PaaS is the layer that commonly exists
Chapter 1

6
between Infrastructure as a Service (IaaS) and Software
as a Service (SaaS).
IaaS provides cloud‐based infrastructure ser-
vices that provide compute, storage, and net-
work capacity. The cloud subscriber is usually
responsible for installing, configuring, and
maintaining any software on the cloud‐based
infrastructure, such as database, middleware,
and application software.
SaaS provides cloud‐based business applications, like a
human resources, sales, or financial application, run-
ning on platform software (such as database and mid-
dleware) and infrastructure that are hosted and fully
managed by the SaaS provider. The SaaS subscriber
typically has little to no visibility into or control of the
underlying platform and infrastructure.
A complete PaaS solution provides integrated, cloud‐
based platform services that include preinstalled and
configured database and middleware (such as applica-
tion and web servers) software. It can also provide a
platform for developing, testing, and deploying differ-
ent kinds of enterprise applications, such as transac-
tional and analytics applications.
PaaS includes self‐service, web‐based tools that enable
businesses to select appropriate configurations for
their database and middleware requirements. With
PaaS, many software‐development tools are often
accessible via a web browser.

7
In case you’re wondering, here’s the difference
between public PaaS and private PaaS: Public
PaaS is shared by multiple organizations
whereas private PaaS is used exclusively by a
single organization.
Dispelling a few myths about PaaS
Though understanding and awareness about PaaS and its
capabilities have increased, there are still lingering myths
that can lead to decisions that result in a whole new set of
problems. It’s important to understand all your options and
how each impacts your business.
Myth #1: Cloud will lock you in. Without question, some
cloud service providers would like nothing better than to lock
you into their proprietary cloud platform. But businesses
have lots of options that will allow them to avoid lock‐in —
provided they know what to look for, such as
✓✓ Industry‐based standards
✓✓ Deployment options across public clouds, private
clouds, or hybrid clouds
✓✓ Capability to integrate data and business processes in
and out of the cloud
Myth #2: All clouds provide the same cost‐performance ben-
efit. Using low‐cost commodity servers is an approach many
cloud providers favor. However, cloud environments run on
servers and infrastructure of all kinds. Choosing the right
(continued)

8
cloud service provider with the right infrastructure for your
business is critical. Here are two important questions to con-
sider when choosing a cloud platform:
✓✓ Are you getting the best price/performance possible?
✓✓ How does your quality of service (scalability, perfor-
mance, availability, reliability) compare against other
clouds?
As you dig into these questions, you may discover that com-
modity hardware doesn’t always provide the best value in
terms of scalability, performance, availability, and reliability.
Infrastructure that is optimized and specifically engineered
for higher performance and efficiency often delivers the best
value in the cloud.
Myth #3: Pay‐per‐use is the way to go for PaaS. Paying for
the use of PaaS on a per‐minute or hourly basis may sound
economical, but the costs are variable and can add up very
quickly. Pay‐per‐use makes a lot of sense for short‐term
usage or large fluctuations in capacity needs. But fixed
monthly or annual costs are often the better choice for long‐
term application deployments. Prepaid subscriptions can
also offer significant cost benefits. So consider what’s most
economical for your particular application and weigh your
options.
Myth #4: PaaS isn’t secure. Security has long been one of the
top concerns among organizations considering a move to the
cloud. The fact is that businesses often improve application
and data security by leveraging enterprise‐grade public
clouds. Many corporate data centers have limited security
resources and expertise, challenges meeting regulatory
(continued)

9
requirements, outdated software and hardware, and don’t
perform regular security audits and assessments. On the
other hand, air‐tight security is a must for any public cloud
provider, replete with the following:
✓✓ A dedicated team of cloud security experts
✓✓ Processes that ensure full compliance with regulatory
and industry standards
✓✓ Cyber‐security measures, including third‐party
security audits
✓✓ Automatic updates for managed hardware and
software
Still, not all cloud security is equal and the best advice is to
review your cloud provider’s security technology and prac-
tices to understand any potential security risks.
Myth #5: The biggest benefit of PaaS is lower IT costs.
Reducing operational and capital costs are certainly good
reasons for adopting cloud computing. But these days,
adopting cloud‐based solutions is rarely just about saving
money. Businesses are realizing that ease of use supported
by a predefined service catalog, self‐service provisioning,
and auto‐scaling drives speed of deployment, business inno-
vation, and adaptability to changing business needs. Others
view PaaS as a way to gain flexibility and agility. The biggest
benefit of PaaS may differ from one business to the next and
is usually directly tied to whatever issue is driving busi-
nesses to adopt PaaS in the first place.

10
What’s Driving the Need
for PaaS?
Businesses today are constantly challenged by quickly
changing markets and business requirements. To stay
competitive, businesses need greater agility and inno-
vation, but they still need to keep their IT costs in
check.
PaaS enables significant IT cost savings by offering a
subscription pricing model and by enabling develop-
ers, for example, to focus on application development
rather than procuring and managing infrastructure.
PaaS also provides the option to use and pay for the
environments only when needed. Businesses using
PaaS have reported operational savings of up to 50 per-
cent compared to individual development teams man-
aging internal technology stacks.
PaaS provides speed and agility by offering simpler,
instant access to application development and deploy-
ment environments in the cloud. PaaS also allows rapid
scale up and scale down of these environments as
needed, providing significant flexibility that would oth-
erwise not be possible.
IT professionals and architects can use PaaS to move
applications to the cloud, which can result in simplified
IT, lower costs, and streamlined operations. This para-
digm shift allows businesses to refocus their resources
to innovate faster and take advantage of new markets
and business opportunities.
Business professionals can use PaaS to help lead busi-
ness transformation needed to stay competitive in
their respective industries. PaaS can help businesses

11
increase productivity and data visibility through
greater process automation, content and collaboration
capabilities, and analytics that deliver real‐time busi-
ness insight.
PaaS provides a cloud platform that enables
users to develop, deploy, and run applications
without the complexity of deploying and man-
aging the underlying infrastructure. Business
drivers for PaaS adoption include the need for
the following:
✓✓ Greater agility and innovation through automated
processes, increased collaboration, higher pro-
ductivity, and real‐time business insights
✓✓ Accelerated application innovation and time to
market
✓✓ Simplified IT, lower costs, and streamlined
operations

12

ExploringPaaSUseCases
In This Chapter
▶▶ Developing and testing new apps
▶▶ Migrating from on‐premises to the cloud
▶▶ Extending existing SaaS apps
▶▶ Using analytics to gain business insight
▶▶ Testing platform upgrades in a sandbox
In this chapter, you discover several common
business uses cases for leveraging PaaS.
Developing and Testing
New Applications
Developing and testing applications in the cloud is the
most common use case for PaaS today. Businesses
develop and test new applications or SaaS application
extensions in the cloud or just move the deployment
and testing of on‐premises deployed applications to the
cloud while deploying their production environment in
their own data centers. This approach enables applica-
tion developers to quickly and easily spin up
Chapter 2

14
development and testing environments in the cloud,
usually in minutes. Because there is no need to pro-
cure, deploy, and maintain additional infrastructure
and software licenses, businesses can often create new
innovative applications, including analytics applica-
tions, in the cloud significantly faster and at a fraction
of the cost of an on‐premises environment.
Key benefits include the following:
✓✓ Lowers development costs
✓✓ Accelerates application development with instant
access to new Dev/Test environments
✓✓ Increases developer/IT productivity through elimi-
nating the need to set up and manage infrastruc-
ture for Dev/Test
Check out the DX Marketing customer success story in
Chapter 4 for a real‐world example of this use case.
Moving Applications
to the Cloud
This PaaS use case involves taking an existing
on‐premises application and moving it to the cloud.
This generally means taking existing databases and
applications and simply redeploying them onto a
cloud‐based platform (database and middleware
cloud services) without changing any code. The key
to making this possible is having the same technology
across on‐premises and cloud environments.

15
✓✓ Lowers total cost of ownership (TCO) by reducing
data center footprint and need for in‐house hard-
ware for enterprise apps
✓✓ Enables businesses to leverage existing invest-
ments in platform, applications, and technical
skills
✓✓ Delivers true application portability, not only from
Development to Test to Production, but also
between different prototyping and proof‐of‐concept
(POC) environments
✓✓ Increases performance, scalability, availability,
and reliability of existing enterprise applications
Read the Zamil Industrial customer success story in
Chapter 4 to see this use case in action.
Extending SaaS Applications
Many businesses have particular business require-
ments that aren’t addressed by standard functionality
in the SaaS applications they’ve previously deployed,
particularly as needs change in time. In such cases,
businesses can leverage application development
cloud services (database and middleware) to develop
and deploy custom code, or complete application
extensions that broaden and customize the functional-
ity of their SaaS applications. Businesses can also
extend SaaS applications with platform services that
provide additional capabilities such as document shar-
ing or analytics.

16
Businesses can also use integration cloud services to
integrate their SaaS applications (data and businesses
processes) with on‐premises applications, as well as
other cloud and mobile applications.
✓✓ Better support the business by addressing unique
application requirements quickly and
cost‐effectively
✓✓ Extend and enhance embedded static reports in
cloud applications (SaaS) with advanced, multi‐
period, cross‐functional analytics, discovery, and
data visualization
✓✓ Eliminate data silos and fragmented business
processes
Head to Chapter 4 to find out how Avaya and Land
O’ Lakes have extended their SaaS applications with
PaaS.
Analyzing Business Data from
Any Source
Business analytics tools provide valuable consumer,
product, and behavioral insights, among others, and are
increasingly important to businesses today. With a
cloud‐based analytics platform, businesses can combine
data from any source — cloud, mobile, on‐premises, big
data repositories, Hadoop, the Internet of Things (IoT),
or local files — for a complete view of their business.

17
✓✓ Faster and greater insight across every area
and dimension of the business to drill down and
through from big picture summary to detail
records
✓✓ Efficient discovery of hidden patterns and trends
through end‐user data visualization and
exploration
✓✓ Complex data becomes more accessible, under-
standable, and usable when it’s converted from
static numbers into charts, timelines, and other
visual formats.
✓✓ Leveraging PaaS compute resources for analysis
of large datasets from multiple disparate sources
✓✓ Quickly and easily manage and analyze big data in
the cloud
Learn more about this use case with actual an example
from Skanska in Chapter 4.
Sandboxing for Testing
Platform Upgrades
Every business with on‐premises application deploy-
ments has to deal with upgrades. For most IT organiza-
tions, platform upgrades represent risk, uncertainty,
and increased cost. Increasingly, businesses are turn-
ing to PaaS to provide low‐cost, low‐risk sandbox envi-
ronments for testing application platform (database
and middleware) upgrades.

18
✓✓ Reduces cost and risk of testing software
upgrades
✓✓ Accelerates testing of software upgrades
✓✓ Increases frequency of uneventful, successful
upgrades
Common PaaS use cases include the following:
✓✓ Developing and testing new applications
✓✓ Moving applications to the cloud
✓✓ Extending SaaS applications
✓✓ Analyzing business data from any source
✓✓ Testing platform upgrades in a sandbox
environment

IntroducingOracle
CloudPlatform
In This Chapter
▶▶ Developing applications
▶▶ Managing data
▶▶ Integrating applications
▶▶ Analyzing business data
▶▶ Going mobile
▶▶ Collaborating in the digital workplace
▶▶ Managing IT operations
Oracle Cloud Platform can meet the needs of devel-
opers, IT professionals, and business users with a
portfolio of platform services that enables them to
drive innovation and business transformation. In this
chapter, you get a flyover of the many service offerings
in Oracle Cloud Platform.
Chapter 3

20
Oracle Cloud Platform for
Application Development
One of the true “killer” use cases for cloud computing
is application development and testing. The payback
from using a public cloud platform to build, test, and
deploy applications is compelling with the capability to
do the following:
✓✓ Self‐provision development and testing environ-
ments (also known as DevOps), so you can start
building applications without having to wait for IT
to set up hardware and software.
✓✓ Quickly get applications into production and scale
those applications as required.
✓✓ Collaborate with other developers and architects
on the creation of the application.
Here’s what to look for when evaluating a PaaS solution
for developing and deploying business applications:
✓✓ The capability to develop and deploy nearly any
type of application, including enterprise apps,
lightweight container apps, web apps, mobile
apps, and more.
✓✓ Support for polyglot (that is, multi‐language)
development environments.
✓✓ Support for Java standards, so DevOps teams can
use familiar architectures, utilities, and products —
including integrated development environments
(IDEs).
✓✓ The same support for technology and standards
across public and private clouds, resulting in

21
maximum flexibility. Full compatibility for applica-
tions and databases from on‐premises to cloud to
support a hybrid cloud strategy.
✓✓ The capability for business users to build simple
apps without coding.
✓✓ Support for complete application life cycle devel-
opment and management.
Products in the Oracle Cloud Platform for Application
Development include the following:
✓✓ Application Builder Cloud Service: Rapidly
create and host business applications with a
visual development environment right from your
browser. Allows business users to provide solu-
tions quickly — without the need to pull in
developers.
✓✓ Developer Cloud Service: Simplify team‐based
development with a turnkey development environ-
ment that provides tools to manage tasks, track
issues, integrate builds, and collaborate with
other developers.
✓✓ Java Cloud Service: Enables easy, rapid, and agile
deployment of Java Enterprise Edition (EE) appli-
cations with full control and flexibility of your
applications in the public cloud.
✓✓ Mobile Cloud Service: A Mobile Backend as a ser-
vice (MBaaS) that simplifies mobile applications
development and integration to on‐premises or
cloud‐based business applications.
✓✓ Node Cloud Service: Deploy Node.js applications
to the Oracle Cloud quickly and easily with high
performance, availability, and scalability.

22
✓✓ Java SE Cloud Service: Develop and deploy light-
weight scalable Java Standard Edition (SE) appli-
cations with desktop, web, and mobile interfaces.
Oracle Cloud Platform
for Data Management
As both the volume and variety of data available to the
enterprise grows, organizations need a broad range of
capabilities to capture and manage all data. Oracle’s
Cloud Platform for Data Management can make data
seamlessly available to analysts and applications.
Oracle Cloud Platform offers a complete environment
to manage data for development or for production
deployment to the cloud. With Oracle Cloud Platform,
organizations can choose to store business‐critical
data on‐premises, on the Oracle Cloud, or in a hybrid
cloud environment. Businesses get exactly the same
Oracle Database capabilities in the cloud as Oracle
Databases deployed on‐premises — the same software,
architecture, and tools. So there’s complete compatibil-
ity from development in the cloud to deployment on‐
premises, or vice versa — no training and no
application code changes.
Oracle Application Express is a development
environment included with Oracle Database
Cloud service, which lets you rapidly build
web and mobile applications using a standard
web browser interface — taking you from pro-
totype to production in minutes.
Products in the Oracle Cloud Platform for Data
Management include the following:

23
✓✓ Database Cloud Schema Service: Provides a data-
base schema that’s up in minutes, fully managed
by Oracle, and includes Oracle Application
Express (APEX), a rich browser-based develop-
ment environment that doesn’t require extensive
coding skills.
✓✓Database Cloud Database as a Service: Provides a
full Oracle Database instance that runs exactly the
same as it does on‐premises, and offers automated
administration, a broad range of service level
choices, and centralized hybrid cloud management.
✓✓ Database Cloud Exadata Service: Oracle
Database Cloud Exadata Service provides custom-
ers with a complete Oracle Database environment,
complete with all the options, hosted on an Oracle
Exadata Database Machine. It’s the same hard-
ware and software used in mission‐critical applica-
tions at thousands of customer sites worldwide.
✓✓ Database Backup Cloud Service: Provides a
simple, cost‐effective, and highly scalable solution
that securely backs up on‐premises or cloud data-
bases, offering end‐to‐end encryption, triple mir-
roring, and fast point‐in‐time recovery.
✓✓ Big Data Cloud Service: Delivers Hadoop as a
secure, automated, elastic service that can be
fully integrated with existing enterprise data in
Oracle Database. Discover relationships and
connections among customers, organizations, and
assets, and enrich your big data with location.
Handle the most challenging graph, spatial, and
raster processing workloads on Apache Hadoop
and NoSQL database technologies.

24
✓✓ Big Data Spatial and Graph Cloud Service:
Discover relationships and connections among
customers, organizations, and assets, and enrich
your big data with location. Handle the most
challenging graph, spatial, and raster processing
workloads on Apache Hadoop and NoSQL database
technologies.
✓✓ Oracle Advanced Analytics: Extends the Oracle
Database Cloud Service into a comprehensive
advanced analytics platform through two major
components: Oracle R Enterprise and Oracle Data
Mining. With Oracle Advanced Analytics, organiza-
tions have a comprehensive platform for real‐time
analytics that delivers insight into key business
subjects such as churn prediction, product recom-
mendations, and fraud alerting.
✓✓ Big Data Preparation Cloud Service: Provides a
highly intuitive and interactive way for analysts to
prepare unstructured, semi‐structured, and struc-
tured data for downstream processing.
✓✓ Big Data SQL Cloud Service: Extends Oracle SQL
to query all data in big data Cloud Service.
Existing applications using SQL can now easily
access data in Hadoop, and Oracle Database secu-
rity policies can be applied to Hadoop data.
✓✓ NoSQL Database Cloud Service: Provides a useful
database service including support for JSON
(JavaScript Object Notation) and Table data types
with built‐in high availability, transactions, paral-
lel query, and more.

25
for Integration
The rapid shift from on‐premises applications to a
hybrid mix of Software as a Service (SaaS) and on‐
premises applications has introduced significant chal-
lenges for companies attempting to simplify enterprise
application integration.
One reason this challenge exists is the ease in
which lines of business (LOBs, such as market-
ing, sales, customer support, and others) can
subscribe to multiple disparate SaaS applica-
tions with little or no involvement from
internal IT.
Once the LOB starts using the SaaS application, how-
ever, there is often a need to integrate with existing
applications — and then the real challenges surface,
including the following:
✓✓ Integration platforms historically too complex for
LOB application development and collaboration
✓✓ Lack of awareness of installed SaaS application(s)
from the PaaS layer
✓✓ Lack of expertise and best practices
✓✓ No pre‐integration, forcing even common applica-
tion integrations to be developed from scratch
✓✓ Deployment lock‐in, preventing the capability to
transition between public and private clouds
based on changing business requirements

26
These challenges translate into quantifiable, negative
business impacts, including abandoned cloud applica-
tions, missed deadlines, security issues, and ultimately
outright failure to integrate cloud applications.
To simplify cloud integration, look for a simple
and agile integration platform that enables you
to do the following:
✓✓ Leverage prebuilt application integrations so you
don’t have to start all your integrations from
scratch.
✓✓ Learn best practices based on successful integra-
tions achieved by other customers and incorpo-
rate that crowdsourced insight and experience.
✓✓ Preconfigure connectivity between your SaaS
applications and integration platform with a single
cloud provider that offers both PaaS and SaaS.
✓✓ Redefine and simplify the user experience so all
user personas, including LOB teams and IT appli-
cation developers, can collaborate with integra-
tion developers and architects.
✓✓ Avoid deployment lock‐in with public/private/
hybrid cloud portability to support ever changing
business and regulatory requirements.
With Database Cloud Exadata Service, organi-
zations gain instant access to pre‐configured
extremely high performance and high avail-
ability infrastructure for the deployment of
mission‐critical applications in the cloud.
Products in the Oracle Cloud Platform for Integration
include the following:

27
✓✓ Integration Cloud Service: Simplify integration
between cloud and on‐premises Oracle and third‐
party applications. Includes features such as pre-
built integrations and embedded best‐practice
recommendations that provide an entirely new
application integration experience.
✓✓ Mobile Cloud Service: Connect any mobile client
to any backend systems via mobile‐ready RESTful
(Representational State Transfer) APIs (applica-
tion programming interfaces) or native SDKs (soft-
ware development kits) (iOS and Android) that
have been optimized and shaped from new or
existing web services from on‐premises and cloud‐
based systems.
✓✓ Internet of Things (IoT) Cloud Service: Rapidly
assimilate IoT into your digital strategy and create
innovative services with intelligent real‐time data
analytics on large volumes of streamed IoT data
and integration to enterprise applications and
processes.
✓✓ SOA (Service‐oriented Architecture) Cloud
Service: Consolidate diverse integration require-
ments into a developer solution including API
management, application integration, and process
orchestration. Integration solutions ranging from
service virtualization, high volume event process-
ing, Managed File Transfer (MFT), business‐to‐
business (B2B), and more are ready in Oracle
Cloud without the need for installation. SOA Cloud
Service is identical to Oracle SOA Suite, allowing
for integration between cloud and on‐premises to
support rapidly changing business requirements.

28
Business Analytics
When it comes to analytics, every organization is look-
ing to do more with less — using more data to drive
deeper insights, more quickly, for more people, at
lower costs.
To meet these goals, you need a robust plat-
form that supports the entire analytic process
with the security, flexibility, and reliability
that you expect. Long gone are the days when
“analytics” referred to static, embedded
reports and charts. Today, an analytic plat-
form must not only deliver traditional report-
ing and dashboarding, but also the complete
set of capabilities for self‐service data visual-
ization, exploration, and discovery, whether
from a browser or mobile application.
The platform must be quick to provision and easy to
administer — yet, it has to offer managed self‐service
so you can empower your users to do their own analy-
ses without sacrificing governance.
In today’s big data world, rapid analytic application
prototyping and switching are key for implementing
the concepts of a “Data Lab” (for testing and prototyp-
ing new analytic and discovery applications), and a
“Data Factory” (for operationalizing analytic
applications).
But how can you gain the benefits of a proven
enterprise‐class system without enterprise‐class costs
and infrastructure? The cloud gives you the power of

29
the enterprise, without additional infrastructure or
maintenance, for a predictable low cost.
Instead of spending your time worrying about upgrades
or wondering if your analytics platform will perform at
the end of the quarter, you can use your time better if
you have a top‐quality analytics solution.
When your analytics are in the cloud, you want the
best — an end‐to‐end solution that can span across on‐
premises to applications in the cloud and is capable of
generating analytics in seconds to enable faster and
smarter business decisions.
You need a PaaS business analytics solution that
empowers you to do the following:
✓✓ Present the story. Making the content visual
should take just a few steps with rich data in a
robust environment. The experience should be as
simple as browsing a gallery of dynamic visualiza-
tions to select those that you want, or getting
automatic recommendations when you aren’t sure.
✓✓ Govern and extend it. After you establish a data
pipeline, you need to manage and enhance it by
using easy tools to review and adjust information,
and to create advanced analytic functions that
extend analysis.
✓✓ Make it mobile. Just as analytics have evolved to
be fully dynamic, they have also moved beyond
the desktop. Fully functional analysis on any
device is the “new normal.” This means that your
business intelligence (BI) platform must include a
seamless solution for mobile device access.

30
Products in the Oracle Cloud Platform for Business
Analytics include the following:
✓✓ Big Data Discovery Cloud Service: Provides a
single, easy-to-use product, built natively on
Hadoop, to transform raw data into business
insight in minutes, without the need to learn com-
plex products or rely on highly skilled resources.
✓✓ Data Visualization Cloud Service: Provides a self‐
service environment for quickly and intuitively
visualizing and analyzing any data.
✓✓ Business Intelligence Cloud Service: Delivers a
proven platform for powerful business intelligence
applications, empowering users from the work-
group to the enterprise.
✓✓ Big Data Preparation Cloud Service: See Oracle
Cloud Platform for Data Management, earlier in
this chapter.
✓✓ Internet of Things (IoT) Cloud Service:
See Oracle Cloud Platform for Integration in the
previous section.
for Mobile
With a cloud‐based platform, mobile client and back‐
end service developers can collaborate effortlessly in
an environment that is tailored to their needs, while
managers can fine‐tune access and gain insight through
mobile analytics.
Oracle Cloud Platform for Mobile capabilities include
the following:

31
✓✓ API first strategy: Free mobile client developers
from the complexity of connecting to unfamiliar
backend systems by simplifying access with a
cloud‐based, mobile‐ready API catalog.
✓✓ Mobile‐ready backend services: Extend new and
existing backend systems by shaping and publish-
ing web services as mobile‐ready RESTful APIs.
✓✓ Mobile analytics: Monitor, measure, and optimize
the performance of mobile application deploy-
ments to improve future revisions.
✓✓ Mobile security: A top priority, mobile security
must be addressed end‐to‐end, from the client
application to the server — no exceptions.
Products in the Oracle Cloud Platform for Mobile
include the following:
✓✓ Oracle Mobile Cloud Service (MCS) is a Mobile
Backend as a Service (MBaaS) that provides built‐
in mobile services and an extensible API catalog
that helps simplify connectivity between mobile
clients and backend systems. MCS is based on
Node.JS, with tools and services to consume web
services and shape them into mobile‐ready APIs
that can be used by the mobile development
team. MCS includes built‐in mobile analytics and
dashboards to measure and monitor mobile appli-
cation use and performance.
✓✓ Oracle Mobile Security Suite provides an
identity‐centric platform that includes mobile
device management, application management,
content management, and mobile identity that can
fully integrate and leverage your existing identity
management platform.

32
The Oracle Cloud Platform for Mobile includes
Mobile Cloud Service, which makes mobile
app development and integration quick,
secure, and easy to deploy.
Content and Collaboration
A digital workplace requires an integrated suite of con-
tent and collaboration solutions that enable business
users to easily collaborate anywhere, simplify business
automation, and communicate more effectively.
A holistic PaaS solution for content and collaboration
enables the following:
✓✓ Increased productivity: Drive better decisions
through frictionless yet secure information
exchange, social collaboration, and mobility.
✓✓ Increased efficiency: Enable faster decision
making, streamlined and simplified process auto-
mation, reduced cost of operations, and improved
work effectiveness with contextual collaboration.
✓✓ Rapid innovation: Deliver new products and
services to market faster and create compelling
communications and engagement.
Look for a comprehensive cloud‐based content and
collaboration solution that
✓✓ Optimizes existing investments: Easily integrates
with current on‐premises and SaaS applications
and extends current enterprise content manage-
ment, business processes, and applications with-
out creating new information and governance silos.

33
✓✓ Empowers business users: Drives content collabo-
ration, business process automation, and effective
communications without coding or IT
customization.
✓✓ Contains inherent security and compliance:
Provides granular security controls for informa-
tion at rest, in transit, and at access points, even
on mobile devices. Ensure presence of global,
secure data centers for data residency and other
regulatory compliance.
Products in the Oracle Cloud Platform for Content and
Collaboration include
✓✓ Documents Cloud Service: Provides enterprise file
synchronization and sharing in a next‐generation
cloud‐based content collaboration solution with
robust security, application integration, and
mobile enablement capabilities.
✓✓ Process Cloud Service: Model business processes
and decisions, design forms, and implement and
deploy process applications in a collaborative
cloud environment.
Oracle Cloud Platform for IT
Operations Management
With the rapid adoption of PaaS technologies, many
businesses are looking to the cloud to address complex
IT operations challenges that traditional solutions have
struggled with — including performance monitoring,
anomaly detection, and capacity planning. Key short-
falls include complex software, massive computing

34
requirements, and a lack of or slow availability of
advanced capabilities.
Oracle Cloud Platform for IT Operations Management
incorporates several cloud services from the Oracle
Management Cloud. These services provide advanced
functionality combined with automatic collection, stor-
age, aggregation, and analysis of vast volumes of IT
data to help businesses address the IT challenges of a
rapidly growing business.
Products in the Oracle Cloud Platform for IT
Operations Management include
✓✓ Application Performance Monitoring Cloud
Service: Eliminate application performance and
availability issues with advanced techniques to
find and resolve issues before customers are
impacted. Break down barriers between develop-
ment and operations to provide a single source of
truth for better application delivery. Assure an
exceptional user experience by understanding
true application performance and correlated user
delays or issues.
✓✓ Log Analytics Cloud Service: Gain real‐time oper-
ational insight by aggregating and analyzing logs
across on‐premises IT and cloud. Harness the
untapped value of machine data and troubleshoot
problems faster with topology‐aware exploration
and out‐of‐the‐box intrinsic knowledge of the
Oracle ecosystem.
✓✓ IT Analytics Cloud Service: Optimize IT capacity
by improving the use of current resources and
plan accurately for future business growth.
Maximize performance across the entire IT

35
infrastructure by eliminating common, systemic,
and critical problems. Transform IT into a strate-
gic business partner by providing proactive oper-
ations insight and delivering reliable service.
These services help businesses keep their users happy,
resolve issues more quickly, and run IT like a business.
Oracle’s services in this category benefit from a unified
big data platform for IT operations, providing customiz-
able dashboarding for various lines of business and IT
roles, offering a massively scalable platform for large
environments, and complementing on‐premises Oracle
Enterprise Manager for existing users of the product.
Oracle Cloud Platform offers services for
✓✓ Application development
✓✓ Data management
✓✓ Integration
✓✓ Business analytics
✓✓ Mobile
✓✓ Content and collaboration
✓✓ IT operations management

36

OracleCloudPlatform
SuccessStories
In This Chapter
▶▶ Moving to the cloud effortlessly
▶▶ Making SaaS and PaaS work together seamlessly
▶▶ Developing new applications faster
▶▶ Integrating applications in a hybrid cloud
▶▶ Increasing agility for rapid growth
▶▶ Using analytics to drive better outcomes
In today’s fast‐paced, global economy, businesses
are facing stiffer competition, rising IT costs, and
constantly changing market conditions. Businesses
that are able to adapt quickly and rise to the challenge
thrive, while those that can’t, often see their competi-
tors pass them by. Businesses that embrace digital
transformation through PaaS are better equipped as a
modern enterprise to deal with challenging business
conditions.
Chapter 4

38
In this chapter, you examine a small sampling of Oracle
Cloud Platform customer success stories and learn
how PaaS is helping them accelerate innovation, lower
IT costs, drive productivity, and increase business
insight.
Zamil Industrial — Moving
to the Cloud with Zero
Code Changes
Zamil Industrial Investment Company is a premier
Saudi Arabian business group engaged in developing
innovative design and engineering solutions for the
global building and construction industry, including
products ranging from steel structures and communi-
cation transmission towers to climate control systems
and construction materials. Zamil Industrial has more
than 10,000 employees in 55 countries and sells its
products and solutions in more than 90 countries.
Challenges
Zamil Industrial was looking to maximize staff produc-
tivity and enhance data security. Specifically, it
needed to
✓✓ Reduce pressure on IT by automating the provi-
sioning and maintenance of application servers
and databases, enabling administrators and devel-
opers to focus on strategic tasks
✓✓ Avoid data inconsistencies by consolidating data-
bases deployed in five countries and establishing
a trusted version of corporate data to be shared
throughout the enterprise

39
✓✓ Improve business agility and management of
global projects by standardizing workflows for
forms and reports
✓✓ Reduce TCO for licensing and maintaining data-
bases and application servers to gain a competi-
tive edge in the industry
Solutions
Zamil Industrial found that only Oracle’s cloud technol-
ogy freed the company entirely from licensing, configur-
ing, and managing its business‐critical database and
application server environment, so it decided to move
to the cloud with Oracle Database Cloud Service and
Oracle Java Cloud Service. CIO Zaki Sabbagh describes
the implementation process: “For each site, we
migrated the Oracle Database to Oracle Database Cloud
Service with the help of Oracle SQL Developer. We did
not need to modify anything in our databases in order
to migrate to the cloud. We then migrated our web ser-
vices from Oracle WebLogic Server to Oracle Java
Cloud Service, and had the same advantage here — no
need to apply changes to the existing code of our forms
and reports.”
Sabbagh continues, “Now we are about to add more
services such as Oracle Documents Cloud Service so
that users can store their documents in the cloud. We
will then have one global repository, with high data
security and automated backups.”

40
Results
With Oracle Database Cloud Service and Oracle Java
Cloud Service, Zamil Industrial achieved the following
results:
✓✓ Moved existing databases and apps to the cloud with
zero code changes and increased developer and
administrator productivity by leveraging fully auto-
mated administration and life cycle management
tools, including one‐click patching, backup, restore,
and scaling, to easily build and deploy new apps
✓✓ Saved the equivalent of two full‐time employee
(FTE) resources per year for database and appli-
cation server maintenance and backups and
focused IT specialists on strategic objectives such
as business process improvements and integrat-
ing applications
✓✓ Reduced the need to perform software upgrades
at multiple sites by adopting single instances of
Oracle Database Cloud Service and Oracle Java
Cloud Service
✓✓ Boosted business productivity by maximizing crit-
ical application availability and performance and
minimizing administrative effort
✓✓ Avoided vendor lock‐in with a standards‐based
cloud platform for database operation and appli-
cation deployment
Avaya — Extending and
Integrating SaaS with PaaS
Avaya is a global provider of solutions for customer
and team engagement. The company provides

41
technologies for unified communications and collabo-
ration, contact center and customer experience man-
agement, and networking. It also offers related services
to large enterprises, midmarket companies, small busi-
nesses, and government organizations around the
world. Avaya has an intricate sales and service model
in which the bulk of its sales depend on its channel of
more than 20,000 worldwide partners.
Challenges
Avaya needed to address the needs of its midmarket
segment while replacing an existing cloud‐based cus-
tomer relationship management (CRM) solution with
the Oracle Sales Cloud. At the same time, its enterprise
partner business required particular functionality that
wasn’t included in the Oracle Sales Cloud/PRM (Partner
Relationship Management) solution. Avaya needed the
capability to build custom application extensions to
complement the functionality in the Oracle Sales Cloud.
In addition, Avaya needed an easy, cost‐effective way
to integrate the Oracle Sales Cloud with other enter-
prise applications.
Solutions
Avaya chose to address the challenges with the follow-
ing Oracle Cloud services:
✓✓ Oracle Java Cloud Service‐SaaS Extension
✓✓ Oracle Cloud Integration Service
✓✓ Oracle Sales Cloud Service
Results
For its extension platform, Avaya selected Oracle Java
Cloud‐SaaS Extension as a way to build additional

42
functionality without making significant changes to the
core Oracle PRM application. Avaya also chose Oracle
Cloud Integration Service (ICS) as its cloud integration
platform for integrating Oracle Sales Cloud with its
other enterprise applications, including an on‐premises
SAP implementation.
“With the Oracle Cloud solution, integrated with our
own engagement solutions, we expect to take our part-
ner experience to the next level while reducing about
80 percent of customizations and 30 percent of ongoing
costs,” said Fari Ebrahimi, Senior Vice President and
Global Chief Information Officer, Avaya.
DX Marketing — Accelerating
New Application Development
and Time to Market
DX Marketing is a data‐driven marketing firm in the
U.S., offering services ranging from research, analytics,
and digital to creative. It also offers commercial print-
ing services.
Challenges
Faced with the challenge of identifying valuable con-
sumer data from hundreds of millions of records for
customer acquisition programs, DX Marketing realized
that its existing environment was straining resources
and not providing the performance needed to meet or
exceed customer demand. DX Marketing’s IT depart-
ment knew that in order to reduce risks and infrastruc-
ture costs, improve scalability, and accelerate time to
market, it needed to replace its on‐premises computing
platform. It sought a cloud‐based platform to rapidly

43
build a new environment for its direct marketing solu-
tions while maximizing ROI for its customers. With
expanding customer demand and a limited time frame
to develop new solutions in the cloud, DX Marketing
turned to the Oracle Cloud Platform.
Solutions
DX Marketing chose to address the challenges with the
following Oracle Cloud services:
✓✓ Oracle Database Cloud Service
✓✓ Oracle Marketing Cloud Service
Results
By leveraging Oracle’s cloud technology resources and
onboarding support, DX Marketing’s new direct mar-
keting application was developed, deployed, and up
and running on the Oracle Cloud Platform in less than
three weeks — a process that DX Marketing expected
would take four months. Oracle Database Cloud Service
enabled the company to decrease time to market for
customer campaigns by up to 70 percent through fast,
wizard‐driven database provisioning, automated
administration, and pluggable database capabilities.
The solution delivered greater performance, security,
and scalability compared to its previous computing
environment. The Oracle Cloud solution also enabled
DX Marketing to customize the application environ-
ment, connect data across its clients’ marketing eco-
systems, analyze the performance of its efforts, and
implement best practices security policies.
“With our Oracle Cloud solution, we have been
astounded at how fast and effectively we can get to
market and that is a huge differentiator that helps us

44
deliver ROI to our customers. Oracle’s multitenant and
advanced analytics capabilities are enabling us to pro-
vide breakthrough solutions, and allow us to capitalize
on business opportunities that can create new revenue
streams. This was not possible with our prior solu-
tion,” said Ray Owens, CEO, DX Marketing.
Land O’ Lakes — Integrating
Cloud and On‐Premises
Land O’ Lakes, Inc., is the second‐largest member‐
owned cooperative in the United States, offering local
farming cooperatives and agricultural producers
across the nation an extensive line of agricultural
supplies, as well as state‐of‐the‐art production and
business services. The company is also a leading
marketer of dairy‐based food products for consumers,
food‐service professionals, and food manufacturers.
It serves more than 300,000 agricultural producers and
conducts business in more than 50 countries. Over the
years, Land O’ Lakes has expanded its operations into
a variety of subsidiaries that provide farmers with crop
seeds and crop protection products.
Challenges
Land O’ Lakes long ago standardized application integra-
tion on Oracle BPM (Business Process Management) and
SOA (Service‐Oriented Architecture) suites and wanted
to transition from an environment of on‐premises appli-
cations to a hybrid environment of on‐premises applica-
tions co‐existing with new cloud‐based applications.
Land O’ Lakes considers cloud integration as a complete
rethinking of integration, requiring a “whole different
mindset.”

45
Solutions
The Oracle Cloud Platform services that Land O’ Lakes
chose to help address the challenges included
✓✓ Oracle Integration Cloud Service
✓✓ Oracle Process Cloud Service
Results
By leveraging Oracle Cloud Platform, Land O’ Lakes
aims to achieve the following business benefits:
✓✓ Faster time‐to‐market and return on investment
(ROI) for integrations and process automation
across on‐premises and new cloud applications
✓✓ Capability to scale based on seasonal volume
Skanska — Growing the
Business with Analytics
Skanska is a leading project development and construc-
tion group, with expertise in construction and develop-
ment of commercial and residential projects, as well as
public‐private partnerships. In the last decade, Skanksa
has been very successful with technological and pro-
cess innovations, entering previously “closed” markets
and winning some of the most demanding projects in
the world.
Challenges
Skanska needed greater agility to support its expan-
sion. It needed to fix and accelerate a slow, broken pro-
cess for its monthly management reporting. It even
included shipping data to a third party for augmenting/
enhancing information.

46
Skanska also needed a central platform to share
between all its different local needs and improve
reporting methods.
Solutions
The Oracle Cloud Platform services that Skanska chose
to address the challenges included
✓✓ Oracle Business Intelligence Cloud Service
Results
With an Oracle Cloud Platform solution consisting of
Oracle Business Intelligence Cloud Service and Oracle
Database Cloud Service, Skanska achieved the follow-
ing results:
✓✓ Data is available for management to analyze in
just seven minutes, after aggregating and consoli-
dating it from multiple data sources.
✓✓ Data management and analysis is all done in‐
house in a centralized single analytic cloud envi-
ronment that took only 17 days to implement.
✓✓ Oracle’s solution satisfied the self‐service needs
of departmental users, while maintaining IT’s stra-
tegic choice for Oracle Business Intelligence (BI).
Unisul — Driving Growth and
Innovation in the Cloud
Over the last five decades, Brazil’s Universidade do Sul
de Santa Catarina (Unisul) has served more than
150,000 students. The university currently serves

47
20,000 traditional students and has opened nearly 100
smaller facilities to support long‐distance learning
across Brazil. Its “virtual university” enrolls an addi-
tional 10,000 students. Unisul plans to grow its enroll-
ment by as much as 60 percent, from 30,000 to 50,000
students, in the coming years.
Challenges
To enable that kind of growth, Unisul knew it had to
upgrade its PeopleSoft Campus Solutions, a solution for
everything from enrollment and degree planning to
learning management that it first deployed in 2005.
Administrators quickly saw the upgrade as the catalyst
for a much larger organizational transformation.
After evaluating eight campus software suites, Unisul
decided to stay with PeopleSoft Campus Solutions.
However, that selection process underscored the fact
that its hardware was sorely in need of updating. The
performance of Unisul’s mainframe, adopted a few
years before, was no longer acceptable — and wouldn’t
allow the university to consolidate all its applications,
including those from third parties, onto a single system.
Solutions
Unisul chose the following Oracle solutions:
✓✓ Oracle Java Cloud Service
✓✓ Oracle Exadata
✓✓ Oracle Exalogic
✓✓ Oracle Business Process Management Suite

48
✓✓ Oracle PeopleSoft Campus Solution and Oracle
CRM
✓✓ Oracle PeopleSoft Portal
✓✓ Oracle PeopleSoft CRM
Unisul deployed Oracle Exadata and Oracle Exalogic to
run its production systems, Oracle Business Process
Management Suite and PeopleSoft Portal (which
powers its student, employee, partner, and public web-
sites) at the middleware level, and the latest versions
of PeopleSoft Campus Solutions and PeopleSoft CRM
applications.
However, the university took another bold step: It
adopted Oracle Cloud Platform to use Java Cloud
Service and Database Cloud Service. According to
Unisul CIO Tatiane Leal, they’re cost‐effective and easy
to deploy and manage. But for Unisul Provost,
Sebastião Salésio Herdt, the cloud services are having
an even more profound impact, powering what he calls
“innovation centers.” “Wherever they may be in Brazil,
talented students can access and work with these
state‐of‐the‐art technologies as part of the curriculum,”
he says.
“Currently we can serve 2,000 students, but by leverag-
ing the cloud, that number can grow to more than
12,000,” Leal says.
For Salésio Herdt, that expansion isn’t just a matter
of growing his institution. It is also a social good.
“Now, talented students who once had no chance to
access this kind of technology can do so from home,
at work, or wherever they have access to the
Internet,” he says.

49
Results
Both the provost and the CIO say that a unified plat-
form is helping them perform their jobs much more
effectively. “Now we have a platform to drive innova-
tion and move the university forward into the future,”
says Salésio Herdt. “We always refer to Oracle as our
partner, not our supplier.”
And by adopting a single set of deeply integrated tech-
nologies, the IT department has “all the scalability and
reliability they need, even with a limited IT team. This
means they can support Unisul’s growth even as we
reduce costs and optimize current resources,” says Leal.
Oracle’s Database Cloud Service and Java Cloud
Service offerings are a key part of the equation.
Currently, they’re limited to educational functions. But
Leal has plans to leverage them for internal develop-
ment and testing, so that on an ongoing basis her team
can innovate both more quickly and at significantly
lower cost.
What’s most important to Salésio Herdt is the ability to
inspire students as they move forward with their pro-
fessional endeavors. And ultimately it is about unleash-
ing the kind of creative and entrepreneurial energies
that spur social and economic development both in
Santa Catarina and throughout Brazil.
“Oracle’s cloud strategy fits perfectly with our needs.
One of the biggest benefits with Oracle is that we get to
use the same technology in the cloud, public and pri-
vate, as we do on‐premises without retraining our IT
workforce. We are confident in the entire Oracle stack
offering of hardware, software, applications and cloud,”
says Leal.

50

FiveBestPractices
forPaaSSuccess
In This Chapter
▶▶ Leveraging investments in technology and skills
▶▶ Picking a comprehensive PaaS
▶▶ Requiring enterprise capabilities
▶▶ Making sure you have portability
▶▶ Getting started with application development
and testing
This chapter gives you a few best practices to help
you deploy a PaaS solution for your enterprise —
and “pass” with flying colors!
Leverage Existing Investments
in Technology and Skills
Adopting a cloud platform doesn’t require you to rein‑
vent the wheel. Consider a PaaS solution that utilizes
many of the same technologies and operational skill
Chapter 5

52
sets that your business currently uses on‐premises.
Doing so will help ease your transition to PaaS and
drastically reduce (or eliminate) the learning curve for
IT staff, developers, and business users alike.
Choose a Comprehensive
and Integrated PaaS
PaaS should reduce the time and cost of deploying and
managing applications — not add to them. Choosing a
PaaS solution with a comprehensive set of fully inte‑
grated services will help avoid the complexity of deal‑
ing with siloed and disparate platforms from multiple
cloud vendors. With built‐in security and single sign‐on
capabilities, not only should the platform services
work seamlessly with each other, but they should also
be integrated vertically with the underlying IaaS and
with any SaaS applications built to run on top.
Ensure the cloud vendor also has comprehensive inte‑
gration offerings to quickly and easily integrate your
public cloud with a private cloud, creating what’s
known as a hybrid cloud. Also, pay close attention to
whether its PaaS offering has a strong road map that
shows continued investment and a well‐conceived
product strategy that aligns with your organization’s
future needs.
Oracle Cloud Platform offers a full portfolio of inte‑
grated platform services in the following areas:
✓✓ Application Development
✓✓ Data Management
✓✓ Business Analytics

53
✓✓ Integration
✓✓ Content and Collaboration
✓✓ Mobile
✓✓ IT Operations Management
The services that make up Oracle Cloud Platform are
designed and built to work together with built‐in secu‑
rity and comprehensive analytics. The integration that
Oracle Cloud Platform offers within its entire portfolio
of services can deliver significant time and cost savings
for operational staff and developers.
Demand Enterprise Capabilities
Cloud is simply a new service delivery model — your
organization’s core capabilities and service‐level
requirements for performance, scalability, availability,
and security don’t change.
According to a ComputerWorld Cloud Computing
Survey, service‐level guarantees are rated as important
or very important by 82 percent of organizations
choosing to run applications in the cloud. Don’t simply
assume that your cloud platform will provide the capa‑
bilities you require — demand these same capabilities.
Oracle Cloud Platform provides a powerful and flexible
development and deployment platform powered by
Oracle WebLogic Server and Oracle Database. It sup‑
ports several Java platforms and runtime environments,
including Java SE and Java EE, as well as Node.js.
Oracle Database Cloud Exadata Service delivers the
high performance of an engineered system, proven at

54
thousands of enterprises to run mission‐critical work‑
loads, on the Oracle Cloud. Also, the security frame‑
work built into the Oracle Cloud Platform ensures
highly sensitive applications and data are kept secure
across public, private, and hybrid clouds.
Oracle Cloud Platform is preinstalled and pre‑
configured — using Oracle best practices —
for application deployment that maximizes
performance, scalability, availability, reliabil‑
ity, and security. In addition, Oracle
Management Cloud enables reliability, perfor‑
mance, and security comparable to a private
data center.
Ensure Portability with
Standards‐Based PaaS
With many enterprises adopting hybrid cloud models,
application and data portability and coexistence of
cloud and on‐premises IT have become essential
requirements. These capabilities ensure a smooth path
to PaaS adoption. Further, risk can be mitigated and
flexibility maintained by ensuring the capability to
move applications and data between public and private
clouds, as well as traditional on‐premises IT — easily
and without changing any application code.
According to a ComputerWorld Cloud
Computing Survey, 80 percent of organizations
are prioritizing a unified, standards‐based plat‑
form for PaaS, and 79 percent rate ease of inte‑
gration with external data and apps as a high
priority.

55
Oracle Cloud Platform enables easy deployment of new
or existing applications and databases from on‐premises
to the cloud and back. Databases, for example, can be
moved with a few clicks by using Enterprise Manager
12c or SQL Developer. Whether deployed in the Oracle
Cloud or in a private cloud, Oracle’s platform technol‑
ogy is based on industry standards such as Java, SQL,
and HTML 5 and share the same architecture, products,
and management tools (see Figure 5‑1).
Oracle provides comprehensive configuration and
compliance management that works across cloud and
on‐premises IT. This ensures IT professionals are in full
control of their assets regardless of where they’re
deployed. With Oracle’s Hybrid Cloud Management
solution, workloads can be easily migrated back and
forth between different public and private clouds, while
maintaining the same governance and compliance
levels.
Figure 5-1: Oracle Cloud Platform provides workload portability.

56
Move Application Development
and Testing to PaaS First
Application development and testing workloads are
ideal candidates for early migration to the cloud
because they inherently carry lower risk and often only
require temporary environments.
According to a ComputerWorld Cloud
Computing Survey, in the next two years,
application development and testing will
become the most popular cloud use case,
rising from 39 percent to 52 percent.
With Oracle Cloud Platform, developers can quickly
spin up databases and focus on building and deploying
applications with a click of a button rather than provi‑
sioning and managing the underlying infrastructure.
Developers can quickly create development environ‑
ments to simplify and accelerate the entire develop‑
ment life cycle, and then choose to deploy the
applications on Oracle Java Cloud Service and Oracle
Database Cloud Service, or even on a private cloud.
Oracle’s integrated tools enable collaboration and man‑
agement throughout the entire development process:
✓✓ Oracle Database Cloud Service enables database
provisioning in minutes, for rapid development and
deployment of various workloads ranging from
departmental applications to business‐critical
online transaction processing (OLTP) and data
warehousing workloads. Upgrades, patching,
backup, and recovery are either completely man‑
aged or automated with a single click.

57
✓✓ Oracle Java Cloud Service enables developers to
get a Java EE server provisioned in minutes. The
resulting server is a user‐defined cluster of Java
infrastructure, with life cycle management cloud
tools and built‐in backups, recovery, patching,
scale‐in, and scale‐out. Developers can plug
directly into Oracle Database Cloud Service for
persistence.
✓✓ Oracle Developer Cloud Service is integrated
with popular IDEs such as NetBeans, Eclipse, and
Oracle JDeveloper, and it features an integration
platform with collaboration tools including a built‐
in wiki, issue tracking, and team management.
✓✓ Oracle Enterprise Manager migrates your test
databases and Java apps quickly and securely.
Clone your production data to the cloud, develop
and test, and redeploy to your production system.
For example, database administrators can easily
copy databases and plug them into development
and test container databases in the cloud.
The five best practices for PaaS success
include
✓✓ Leveraging existing investments in technology
and skills
✓✓ Picking a comprehensive PaaS solution
✓✓ Requiring enterprise capabilities
✓✓ Making sure you have portability
✓✓ Starting with application development and testing

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