Organization / Workplace
Greater Los Angeles Area United StatesOccupation
Director of Product MarketingIndustry
Technology / Software / Internet
Website
www.signalsciences.comAbout
Product marketer who develops differentiated positioning and messaging that sets products and services apart from the competition. Reduces noise for buyers and influencers by helping them focus on what matters with collateral across mediums (digital or print) informed by market research. Enables sales teams to move swiftly with the right message for the right target at the right time during the buyer's journey. Build awareness, consideration and, in the end, revenue streams. I am a storyteller first and a designer second, with a strong background in both interactive and print design. Experienced across several verticals, but focused on cybersecurity since 2012.