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Resume For Bryan Peck
- 1. R. BRYAN PECK 10440 Deerwood Rd. #1137 Phone: 817.675.0232 Houston, TX 77042 E-Mail: [email protected] http://www.linkedin.com/in/bryanpeck1 SUMMARY Highly motivated, collaborative, hands-on, dedicated, resourceful and goal-oriented are just a few adjectives that describe this advertising and marketing communications professional with 11 years experience in application development, internet marketing, e-commerce, information architecture, web metrics, branding, and traditional offline marketing. As a proven leader, I am seeking to challenge my creative aptitude and leverage my interpersonal skills. PROFESSIONAL EXPERIENCE IDEA – HOUSTON, TX 7/2008 – 11/2009 IDEA is a digital agency, with offices in Houston and Seattle, that focuses on specialty, interactive agency services that enhance their clients' brands. The agency has been named by Adweek and BtoB magazines as one of top 50 interactive agencies in the nation and is also ranked among the top five in Texas. Senior Account Executive Functioned as the project lead for all Hewlett-Packard, Atwood Oceanics, Inc, and Jacksonville Zoo online initiatives – $1.5 million. • Lead clients, internal teams and cross-functional teams with innovative thinking and best practices. Additionally, supervised day-to-day management, new business and client retention on large consumer and business-to-business accounts. Scope of work for each client includes a variety of services in the digital space including research, branding, design, search, video/3-D motion graphics, interactive marketing, social media, user experience and analytics. Reason for leaving: Reduction in workforce - financial downsizing. FREELANCE – HOUSTON, TX 6/1998 – PRESENT Consultant • Responsible for all aspects of interactive web site build (Business requirements, Information Architecture (marketing requirements, site maps, wireframes, workflows, functionality descriptions, etc.), design, content, development, and analytics). • Provide graphic design services for offline media (logos, business cards, letterhead, envelopes, brochures, folders, etc). RAPP – IRVING, TX 5/2007 – 2/2008 Rapp Collins provides innovative marketing, communications and technology solutions, continuously searching for – and delivering – a greater ROI on clients’ marketing investment. Full-service offices in Dallas, Los Angeles and New York. Ranked #1 Direct Marketing Agency – Advertising Age (2004, 2005, 2006 and 2007). Interactive Project Manager Functioned as the project lead for all Direct Energy, Samsung, Enterprise and American Airlines online initiatives – $3.5 million. • Supervised day-to-day execution and client relations on large consumer and business-to-business accounts with initiatives in both internal and external communications. Scope of work for each client ranged from research, strategic messaging, positioning strategies, taglines, advertising, direct mail/marketing, websites, email and banner campaigns and marketing/business planning. Responsibilities also included leading presentations, budgeting, billing, proofreading, media planning/buying strategy and creative supervision. Reason for leaving: Corporate reorganization – position eliminated. GHN-ONLINE, INC. – DALLAS, TX 6/2005 – 5/2007 GHN is a web-based transaction services company providing the most efficient and productive revenue cycle management results anywhere. They provide the industry's simplest and fastest claims processing solution, CLAIMS-Online. Web Marketing Manager • Responsible for all online and offline corporate marketing initiatives comprising of corporate identity development, email/direct mail campaigns, strategic messaging and positioning, user experience/design /development/analytics of corporate web site, to management of corporate promotional program and support of sales team. Consulted with clients to identify key requirements, define project scope, develop project plan and schedule, and provide leadership to internal teams on projects and daily production issues. Facilitated issues resolution. Prepared and
- 2. presented timely status reports to internal senior management. Developed and managed the execution of the healthcare transaction-based e- commerce application involving the integration of Electronic Payment Providers® (EPP) with QuickBooks™. Reason for leaving: Growth opportunity. R. Bryan Peck cont. HRSMART – RICHARDSON, TX 7/2004 – 1/2005 HRsmart provides the only complete talent management technology suite empowering companies to attract, hire, develop and retain top talent quickly and efficiently. Implementation Manager • Managed team encompassing creative development, interactive technologies, and relationship marketing in developing web-based human resource software utilized by Fortune 500 companies. • Conceptualized and design new innovative product offering to allow company to become more competitive and high-profile. • Implemented multiple $1M+ projects while keeping on-time and on-budget. Reason for leaving: Corporate reorganization – position reclassed. PHILIPS LIGHTING CONTROLS - DALLAS, TX 12/2002 – 6/2003 (GENLYTE CONTROLS, ENTERTAINMENT TECHNOLOGY, AND LIGHTOLIER CONTROLS) Philips Lighting Controls Division is the Dallas-based controls division of Philips Lighting. The partnering three of the industry’s leading brands - Lightolier® Controls, Entertainment Technology, and Vari-Lite. Product Marketing Manager • Responsible for establishing marketing goals to ensure share of market and profitability of products and/or services, while securing the highest standard of market and customer demand knowledge. • Developed marketing collateral including: brochures, catalogues, data sheets, binders, press releases, packaging, displays, price lists, sales presentations, logos, while also responsible for the design, development, marketing and tracking of corporate web sites. • Advised on the preparation and presentation of product shows, displays and exhibits. • Developed, organized, implemented and executed training of products. Reason for leaving: Corporate reorganization – position eliminated. WORLD ADVERTISING - FORT WORTH, TX 2/2002– 8/2002 (STEAMATIC, INC., BMS TECHNOLOGIES, & BMS CAT) Steamatic is a B2C company that currently supports over 400 franchise territories in the US and have franchises operating in 25 countries around the world, providing services such as Indoor Air Quality, Carpet and Rug Cleaning, Furniture and Drapery Cleaning, Mold Removal, Restoration Services. Assistant Director of Advertising • Utilized market research and database marketing for several projects focused on customers across the U.S. • Assisted in designing advertising for newspaper, yellow pages, and magazines. • Developed web sites for both BMS Catastrophe and Steamatic. • Responsible for purchasing/distribution of all promotional items for BMS Catastrophe and Steamatic. • Supported the franchise system by maintaining extranet and supplying materials for local advertising. Reason for leaving: Corporate buyout and reorganization – position eliminated. OIL STATES INDUSTRIES - ARLINGTON, TX 11/2001 – 1/2002 Oil States Industries, Inc. is a subsidiary of Oil States International, Inc. and is located in multiple countries around the world. They are a worldwide provider of products and services to the offshore oil & gas, onshore oil & gas, defense and general industries. Marketing Specialist • Established marketing goals to ensure share of market and profitability of products and/or services. • Researched, analyzed, and monitored financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. • Assisted in the planning of the organization’s advertising and promotion activities including print, electronic, and direct, mail outlets. • Communicated with outside advertising agencies on ongoing campaigns.
- 3. • Prepared marketing activity reports. • Advised on the preparation and presentation of product shows, displays and exhibits. Reason for leaving: Corporate reorganization – financial downsizing. R. Bryan Peck cont. IMC2 – DALLAS, TX 2/2000 – 2/2001 imc² is a full-service independent interactive agency dedicated to one thing: helping our clients drive their business through interactive marketing. imc², has offices in Dallas, New York City, Philadelphia and Cincinnati. Project Manager, Interactive Services Functioned as the project lead for all C.H. Guenther & Sons (Brands include: Pioneer Brand, White Lily, White Wings, Pioneer Foodservice Division) and Lennox Industries (Service Experts) online initiatives – $2.5 million. • Supervised the day-to-day operations on consumer accounts with responsibilities including management of cross-functional team, strategy development, estimating, budget oversight, revenue forecasting and reporting, developing and maintaining timelines, and client management. • Aided in constructing new Search Engine Optimization service offering – including developing process flow and price structure, resulting in first year earnings of $350,000+. Reason for leaving: Reduction in workforce – financial downsizing. Result of .com crash in 2001. SERVICEMASTER - MEMPHIS, TN 5/1998 – 2/2000 Marketing Systems Coordinator Functioned as the project lead for all online initiatives for all 10 ServiceMaster brands. Their leading brands are American Home Shield, AmeriSpec, American Residential Services, Furniture Medic, Merry Maids, Rescue Rooter, ServiceMaster Clean, Terminix, and TruGreen ChemLawn. • Responsible for management of all online initiatives for all partner brands, including email campaigns, e-commerce initiatives, as well as managing relationship with agency vendors. Played key role in one of the country‘s largest and best home-related web site, AllAboutHome.com. Instrumental in driving 100,000 unique users to this site in just 15 months of launch. Reason for leaving: Relocation to Dallas, TX. EDUCATION University of Memphis / BBA / 1997 SKILLS • Adobe Creative Suite • Microsoft Office Suite • MS Project • Microsoft Visio Professional • Web Trends • Corel Draw • Axure • Lyris – Email Marketing Software • Search Engine Marketing • Online healthcare transaction-based applications (G-360 Advantage™, VISUM™) • Integration between QuickBooks™ and Electronic Payment Providers® (EPP) AWARDS 2008 Addy Award Citation of Excellence 2008 Addy Award Citation of Excellence REFERENCES Available upon request