Cognac gautier presentation
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1. Maison Gautier is one of the oldest cognac houses, established in 1755. 2. Its cellars are located in the foundations of a former watermill along the river, providing a unique humid environment that gives Gautier cognacs their smoothness and flavor. 3. The cellar master blends eaux-de-vie from the six cognac growing regions to craft cognacs recognized for their quality, including gold medals for the XO Gold & Blue.
Cognac gautier presentation
- 1. COGNAC GAUTIER Aged over the river … Since 1755 1
- 2. Aged over the river… Since 1755 The Maison Gautier, established in 1755, is one of the oldest cognac houses. The cellars are built on the foundations of a former watermill. This very specific humid environment associated to the art of the Master Blender give Gautier Cognacs their unique flavour and smoothness. 2
- 3. SUMMARY I. Maison Gautier 1. Gautier’s history 2. A unique place for ageing « Aged over the river since 1755 » 3. A unique quality and know- how II. Gautier Cognacs 1. Brand positioning 2. Gautier’s range 3. Marketing tools Appendix International awards Quality certifications 3
- 4. I. Maison Gautier 4
- 5. 1. Gautier’s history • The history of Maison Gautier dates back several centuries to a little village called Aigre, situated on the Osme river in the Charente. • In the 17th century, the Gautier family produced barrels in wood taken from the Tronçais forest, renowned for the quality of its oaks . • In 1644, Charles Gautier married Jacquette Brochet, a wine growers’ daughter . • In 1700, their grandson, Louis Gautier, built up the cognac business successfully with the result that in 1755 the family was awarded the Royal Right of production and the articles founding the firm were signed by the king, Louis XV. • That was how Maison Gautier came into being with the installation of the cellars in the old water mill in Aigre. 5
- 6. 1. Gautier’s history • Aigre, situated to the north of Cognac on the road to Paris, advantageous position for trade and for a long time was the main line of communication in the Charente. • In 1804, six merchants came to settle in Cognac and four in Aigre, including Gautier. Over the years, the latter were taken over by Maison Gautier. • Up until 1875, when the phylloxera wiped out the vast majority of the vineyards, Aigre was the centre of the cognac producing region. • After the phylloxera, the traditional grape varieties were gradually replaced by the Ugni Blanc, a more resistant variety 90% of which is today used for the production of cognac. The heart of the Cognac vineyards thus shifted towards the town of Cognac. 6
- 7. 1. Gautier’s history • The family business of Maison Gautier was developed by the successive heirs over 10 generations. • Cognac Gautier continued to expand its export business, penetrating new markets overseas and was served in prestigious settings as the Ritz Hotel or on board the English cruise ships of the famous Cunard Line. In 1911, Gautier Cognac also figured on the menu for the investiture of the Prince of Wales. • In 1975, Gautier joined the Berger Group and then, in 1995, the Marie Brizard & Roger International Group that was taken over in 2006 by the Belvédère Group. • Currently exported to over 92 countries, Maison Gautier has kept all its drive and innovative mindset. 7
- 8. 2. A unique place for ageing Aged over the river … since 1755 Maison Gautier: a former watermill • The cellars of Maison Gautier are located in an old 18th century watermill situated in the centre of a little island in the Orme, a tributary of the Charente river. This exceptional position originated in the use of the driving force of the running water for productive purposes. • Today, the humidity from the site over the water is above all an undeniable advantage for the successful ageing of Cognac. Humid conditions for optimal ageing • By its influence on evaporation, the level of natural humidity and the temperate cellars in which the barrels are stored are two of the major factors involved in the maturing process. • This perfect balance which reigns in the Gautier cellars just above the water enables the Cognacs to age harmoniously to develop into a mellow, remarkably soft and naturally complex. 8
- 9. 3. A unique quality and know-how The Cellar Master Guardian of the secrets of Gautier Cognacs •Since 1909, the region has been divided into six « growths »: Grande and Petite Champagne, Borderies, Fins bois, Bons Bois and Bois Ordinaires. Each of these regions benefits from unique geographic and climatic conditions and produces intrinsically specific types of Cognac. • Isabelle Couprie, Cellar Master of Maison Gautier, uses eaux-de-vie from all of the regions, with the exception of the Bois Ordinaires, to obtain the very best aromas from each one which, once combined, will provide truly harmonious blends and a regular quality for each type of Cognac. 9
- 10. 3. A unique quality and how-know The Chai Paradis • Certain very old eaux-de-vie, including the oldest dating from 1840, are kept in a very special cellar of Maison Gautier known as the Paradise Cellar. • Once they have reached their optimal maturity, the Cellar Master decides to halt their ageing and transfers them first into very old oak casks and then into glass containers called « demijohns » in which they can safely be left without any further change. • Some of these eaux-de-vie, carefully kept to the present day, are blended in varying proportions in the crafting of the very finest Cognacs from Gautier. 10
- 11. 3. A unique quality and how-know • For more than 250 years, Gautier is driven by a dynamic approach geared to constantly seeking perfection in terms of quality. •The quality and unique mellowness of Gautier Cognacs are prize-winners every year in prestigious international contests. • In 2010, Gautier received the Best in Class Gold Medal for Gold & Blue XO Cognac at the International Wine & Spirit Competition, two Silver Medals for the VS and a Silver Medal for the Pineau des Charentes Blanc and the VSOP. XO Gold & Blue VSOP VS Pineau Blanc Gold Medal Best in Class Silver Medal Silver Medal Silver Medal IWSC San Francisco World San Francisco World Concours Mondial de Spirits Competition Spirits Competition Bruxelles 11
- 12. IWSC ranking 12
- 13. II. Gautier Cognacs 1. Brand positioning 2. Gautier’s range 3. Marketing tools 13
- 14. 1. Brand positioning Gautier, a unique mellowness for an exclusive niche Cognac vying with the leading brands. « Aged over the river since 1755 » • Position of the cellars above the river combined with an ancestral know- how • Perfect conditions of humidity for optimal ageing • A quality recognised by judges in prestigious international competitions 14
- 15. 2. Gautier’s range The classic range Cigars blends • VS • Cognac XO Pinar Del Rio • VSOP • Vieux pineau Panatela • XO Gold & Blue • XO Extra 1755 • Tradition Rare • EDEN Alcohols with Cognac • Sève by Gautier Cognac Fine Champagne liqueur • Pineau Blanc • Pineau Rosé 15
- 16. The classic range VS - Very Special The Gautier VS has been carefully crafted by the Cellar Master of Maison Gautier essentially from Cognacs from the Fins Bois and the Bons Bois for a perfectly balanced and harmonious Cognac. Tasting notes : A pale golden colour, a fruity aroma, lively, spicy flavours enhanced by a hint of vanilla, offer finesse on the palate. Tasting : The Gautier VS, a young, well-balanced Cognac, can ideally be enjoyed on the rocks or in a cocktail. 16
- 17. The classic range VSOP - Very Special Old Pale The Gautier VSOP, crafted by the Cellar Master from the four leading « growths » of the Cognac region, is a blend of cognacs with particularly delicate aromas in a perfect marriage of generous, full-bodied Cognacs. Tasting notes : An amber colour, a subtle nose of vanilla with aromas of dried fruit. A rich, balanced Cognac. Tasting : The Gautier VSOP, enjoyed neat, on the rocks or in a long drink with soda, reveals all its refreshing flavours. 17
- 18. The classic range XO Gold & Blue This XO is a blend of old eaux-de-vie, some of which have been aged for 35 years, to give this Cognac its round, full body and typical « rancio ». XO Gold & Blue comes in a decanter the modern, elegant lines of which were specially designed for Gautier Tasting notes : A golden amber colour resulting from the absorption of the tannins of the oak ageing barrels. Floral aromas with hints of toast and cinnamon. The XO Gold & Blue is a subtle, round and harmonious Cognac. On the palate, the taste explodes with all the aromas of candied fruit in a generous, mellow and particularly harmonious blend offering all the splendid length which is so characteristic of old Cognacs. Tasting : An intense Cognac the aromas of which can be enjoyed neat, on the rocks or in a cocktail. 18
- 19. The classic range XO Extra 1755 Upon the occasion of its 250th anniversary, Maison Gautier made a point of paying homage to its founder, Louis Gautier, with the creation of the special blend entitled “1755”, the date of the foundation of Maison Gautier. This Extra, crafted from old eaux-de-vie, including some from the Paradise Cellar (holding cognacs over 25 to 30 years old), is an exceptional Cognac with an extraordinary complexity of aromas. Tasting notes : This Cognac offers a rich and delicate nose combining the complexity of spices with the softness of vanilla, backed by floral aromas giving it all its elegance. It is well-balanced on the palate between powerfulness and finesse. The initial roundness proves to be a lasting feature. The XO Extra 1755, powerful, generous and full-bodied with smooth, mellow notes, is definitely a Cognac for discerning connoisseurs. Tasting : Its purity in little sips enables the full appreciation of the extraordinary richness and subtlety of its bouquet which 19 reveals the old eaux-de-vie used in its blend.
- 20. The classic range Tradition Rare Tradition Rare, with a limited annual production of just 2,400 numbered bottles, is a blend of Cognacs taken from the very oldest reserves of the Gautier Paradise Cellar faithfully handed down over the last ten generations of the Gautier family. The result is a unique blend of rare, mellow Cognacs with truly unique flavours. The bottle of Tradition Rare, with its hand-crafted wax seal, is a reproduction of the bottle used in the 18th century when the history of Cognac first began. Tasting notes : This Cognac benefits from its powerfulness, first evidenced by its mahogany colour and then by its rich, complex aromas combining the mellowness of candied fruit subsequently enhanced by its spiciness and intense notes of “rancio”. The alcoholic strength of 41.2° serves to maintain all the wealth of its aromas through to a lingering finish. This is a truly rare, generous and full-bodied cognac. Tasting : Made for discerning connoisseurs, Tradition Rare with its complex aromas is best enjoyed neat. 20
- 21. EDEN Marriage of the oldest Cognacs from the Maison Gautier’s “Chais Paradis” Tasting notes Launch tools: Nose: bouquet of candied fruits, a - Teasing tang of bitter orange wrapped in - Press kit divinely sweet honey. - Advertising in international spirits magazines Palate: spicy, woody notes which - Website : www.cognac-eden.com provide Eden with a subtle and powerful aromatic complexity Endnote: hints of candied and grilled fruits return Packaging: - Bottle with pure lines numbered and an elegantly etched image depicting Adam and Eve - The display case is crafted from teak, a precious dark brown wood from Burma, with a guilloche decoration and brushed mirror background Consumer price : 1500 21
- 22. Cigar blends Cognac XO Pinar Del Rio Pinar Del Rio, named after the Cuban valley where the best tobacco leaves are harvested, is an XO cognac crafted in particular from the eaux-de-vie in the Paradise Cellar of Maison Gautier especially for cigar aficionados. It enables connoisseurs to hold all the aromas of the Cognac in the mouth whilst respecting the character of each cigar. The XO Pinar del Rio offers a unique opportunity for unforgettable occasions. Tasting notes : Its amber colour is shot through with flashes of mahogany and rosewood. The nose offers an extraordinary richness of complex aromas with hints of vanilla, dried fruit and woodiness. Its roundness and balance predominate on the palate with the increasing intensity of its bouquet leading to a remarkably subtle finish. Tasting : The XO Pinar Del Rio, to be enjoyed neat with a Havana cigar, is the ideal gift for cigar lovers. 22
- 23. Cigar blends Panatela, Old Pineau des Charentes The Panatela, the result of a blend of freshly pressed grape juice produced in the Cognac region and of cognac eaux-de-vie, is matured in Limousin oak barrels for at least 5 years as required by the regulations for an « Old Pineau ». The combination of its natural alcohol content (17% vol.) and of its mellowness drawn exclusively from the original grape juice will delight the palate of all connoisseurs. All gourmets will appreciate this Panatela Old Pineau of the Charentes both for its unique taste and for its elegant presentation. Tasting notes : Powerful, generous flavours of candied fruit, honey and walnut. Round and full-bodied on the palate with an extraordinarily complex body of aromas. Long and lingering with an exceptional finish. Tasting : To be enjoyed neat as an aperitif or with foie gras or any chocolate dessert. 23
- 24. Alcohols with Cognac Enter into the world of Sève by Gautier, the perfect balance between the strength of a Cognac and the mellowness of a liqueur Sève by Gautier, Liqueur with Fine Champagne Cognac The Cellar Master of Maison Gautier has selected the finest blends from the Fine Champagne area which, combined with a consummate blend of plant extracts, give a powerful liqueur with a delicate and harmonious vanilla flavour. To enhance its unmistakably strong character, the liqueur is left to mature a few in wooden barrels. Tasting notes : A nose of spicy, mellow fragrances marked by vanilla and delicate floral touches. The roundness and mellowness on the palate perfectly match the powerfulness of the Cognac. Tasting : Served neat, on the rocks or in a cocktail, Sève by Gautier can be enjoyed as an aperitif or as an after-dinner drink. 24
- 25. Alcohols with Cognac Pineau des Charentes blanc Tasting notes : A golden yellow colour with a lovely limpid brightness. A nose of fruit, grapes, plum and honey encapsulated in a harmonious softness of aromas. Mellow and lingering on the palate, the white Pineau from Gautier is superbly well balanced. Pineau des Charentes rosé Tasting notes : Flashes of red and a lovely brightness, this Pineau offers a nose of soft fruit (blackcurrant and raspberry) followed by a delightful lingering softness on the palate. Tasting : To be enjoyed neat as an aperitif. 25
- 26. 5. Marketing tools Advertisements 26
- 27. Marketing tools Websites Website Gautier : coming soon www.cognac-gautier.com www.cognac-eden.com 27
- 28. NEW Gautier website 28
- 29. Maison Gautier, since its creation in 1755 and thanks to the production in limited quantities crafted with a constant drive for perfection, has never lost its authenticity or forsaken its determination to satisfy the most demanding palates. This constant passion and unique expertise have given Maison Gautier its status as “an expert craftsman of Cognac” upheld for over 250 Cognac” years. 29
- 30. Appendix 1. International awards 2. Quality certifications 30
- 31. 2010 Gold Medal Best in Class XO Gold & Blue IWSC : International Wine & Spirit Competition Silver Medal VSOP San Francisco World Spirits Competition, US Silver Medal VS San Francisco World Spirits Competition, US Silver medal VS IWSC : International Wine & Spirit Competition Silver Medal Pineau des Charentes Blanc Concours Mondial de Bruxelles, Belgium 31
- 32. 2009 Gold Medal XO Extra 1755 Concours Général Agricole de Paris, France Silver Medal XO Extra 1755 Concours Mondial de Bruxelles, Belgium Double Gold Medal XO Gold & Blue San Francisco World Spirits Competition, US Silver Medal XO Pinar Del Rio San Francisco World Spirits Competition, US Silver Medal VSOP International Wine & Spirit Competition, England Silver Medal Best in Class Sève by Gautier International Wine & Spirit Competition, England Silver Medal Sève by Gautier Concours Mondial de Bruxelles, Belgium Silver Medal Pineau Panatela International Wine & Spirit Competition, England 32
- 33. International awards 2008 Silver Medal Cognac VS International Spirits Challenge 2008 Gold Medal Best in Class Cognac XO Gold & Blue Concours Général Agricole de Paris, France Silver Medal Cognac Pinar del Rio XO Concours Général Agricole de Paris, France Silver Medal Tradition Rare International Wine & Spirit Competition, England Gold Medal Cognac Pinar del Rio XO International Wine & Spirit Competition, England 2007 Silver Medal Cognac Gautier Extra 1755 Concours Mondial de Bruxelles, Belgium Silver Medal Tradition Rare Concours Général Agricole de Paris, France Silver Medal Cognac XO Gold and Blue International Wine & Spirit Competition, England Bronze Medal Cognac VSOP International Wine & Spirit Competition, England 33
- 34. International awards 2006 Gold Medal Tradition rare Concours Saveurs de Poitou-Charentes, France Bronze MedalCognac Gautier Extra 1755 International Spirits Challenge Bronze Medal VSOP “250 Years” International Spirits Challenge Bronze Medal Cognac Gautier XO 1755 International Wine & Spirits Competition, England Silver Medal “250 Years” Anniversary International Wine & Spirits Competition, England 2005 Gold Medal XO Extra « 1755 » Concours Saveurs de Poitou-Charentes, France Silver Medal VSOP « 250 Years » Concours Saveurs de Poitou-Charentes, France Silver Medal Cognac Pinar del Rio XO International Wine & Spirits Competition, England Bronze Medal Extra Vieille XO Decanter International Wine & Spirits Competition, England Bronze Medal Cognac VS International Wine & Spirits Competition, England Seal of Approval Cognac Napoléon International Spirits Challenge Bronze Medal Cognac Pinar del Rio XO International Spirits Challenge Silver Medal Cognac Pinar del Rio XO Concours Général Agricole Paris, France Bronze Medal Cognac Tradition Rare Concours Mondial de Bruxelles, Belgium 34
- 35. International awards 2004 Silver Medal Cognac XO Gold & Blue Concours Mondial de Bruxelles, Belgium Silver Medal Cognac Pinar del Rio XO Concours Saveurs Poitou-Charentes, France Bronze Medal Cognac VSOP International Spirits Challenge Bronze Medal Cognac XO Gold & Blue International Spirits Challenge Commended Cognac XO Gold & Blue International Wine & Spirits Competition, Enlgand Silver Cognac Napoleon International Wine & Spirits Competition, England 2003 Silver Medal Cognac Tradition Rare International Wine & Spirits Competition, England Bronze Medal Pineau Blanc International Wine & Spirits Competition, England Silver Medal Cognac VS International Spirits Challenge, England Seal of Appr Cognac Tradition Rare International Spirits Challenge, England Bronze Medal Pineau Panatela /Old Challenge International du Vin, Blaye, France Silver Medal Cognac Pinar del Rio XO Challenge International du Vin, Blaye, France Silver Medal Cognac XO Gold & Blue Concours Saveurs Poitou-Charentes, France 2002 Bronze Medal Pineau Panatela /Old International Wine & Spirits Competition, England Silver Medal Extra Vieille XO Decanter Concours Saveurs Poitou-Charentes, France 2001 Silver Medal Myriade Fine Champagne VSOP Brussels Spirits Award, Belgium Bronze Medal Myriade Fine Champagne VSOP Concours Général Agricole Paris, France Commended Cognac Pinar del Rio XO International Wine & Spirits Competition, England Commended Cognac VSOP International Wine & Spirits Competition, England 2000 Trophy Winner Cognac Tradition Rare International Wine & Spirits Competition, England Gold Medal Cognac XO Gold & Blue Monde Sélection Quality Selections, Belgium Gold Medal Cognac XO Gold & Blue International Wine & Spirits Competition, England Silver Medal Cognac Pinar del Rio XO Concours Général Agricole Paris, France Bronze Medal Cognac 2000 Concours Général Agricole Paris, France Bronze Medal Myriade VSOP Concours Saveurs Poitou-Charentes, France Seal of Appr Cognac VSOP International Spirits Challenge, England 35
- 37. Quality certifications 37
- 38. Quality certifications 38