Multimodal stance and engagement strategies in digital video methods articles
- 1. Multimodal stance and engagement strategies in digital video methods articles Christoph A. Hafner Department of English, City University of Hong Kong MAG 2019, University of Bergamo, June 27-29, 2019
- 2. Overview • Digital media in scholarly communication • Case study: Digital video methods articles – The genre – An instructive case • Implications
- 3. Digital media in scholarly communication
- 4. The need for research There is therefore a need for stimulating scholarly conversation on issues of genre innovation and change so as to better understand the new forms of research communication in today’s academic settings. Pérez-Llantada (2016, p. 24)
- 5. Video methods articles See Hafner, 2018
- 6. JoVE began in response to a universally experienced problem within the world of biomedical science: today only 10-30% of published scientific articles can be successfully reproduced. As a result, scientists and researchers around the world end up spending months and years of time, effort, and funding simply trying to replicate the findings of other labs instead of advancing toward new discoveries. (www.jove.com, About page, retrieved January 2017)
- 7. (…) how a protocol is being executed is being captured visually. So there is like no mistake on how it is being done, especially if, say, if we’re doing micro- injection of DNA into eggs, okay, how do you handle the pipette? How deep do you penetrate it? So there’s lots of finer details which are being sort of captured visually (…) (Biologist at CityU)
- 8. Established December 2006 Listed in PubMed, Scopus JCR Impact factor of 1.232 in 2016 Video methods articles in 13 areas Science education section
- 10. What metasdiscursive stance and engagement strategies are used in the videos and how are these strategies expressed through a combination of modes?
- 11. Stance and engagement in language (Hyland, 2005)
- 12. Viewer interaction and engagement in visual design Involvement Gaze Distance of shot Camera angle Power relations Camera angle Modality Colour saturation Colour differentiation Colour modulation Contextualization Representation Depth Illumination Brightness
- 13. A typology of images • Graphical • Figurative • Scriptural • Numerical (Rowley-Jolivet, 2002)
- 14. Multimodal transcription in ELAN • Phase, shot, frame • Speech • Action, gesture, gaze • Soundtrack • Camera position and perspective • Setting, participants • Text on screen • Visual image type
- 16. An instructive case Multimodal metadiscourse in the Overview & Researcher’s Introduction
- 17. The Overview: Purpose • To provide a summary of the procedure in a conventionalized way with three moves: – Stating the Goal; – Summarizing the Procedure; – Explaining Significance.
- 18. The gel is then transferred to a staining dish and the proteins are detected by staining with colloidal coomassie. During the focusing process the proteins are separated according to their isoelectric point. Second dimension separation is performed by S D S page. In this video we will demonstrate the power of a modified coomassie staining protocol for detecting several nanograms of protein in polyacrylamide gels, using the example of two dimensional gel electrofuresis. Prior to first dimension separation, immobilised P H gradient strips are rehydrated in denaturing buffer conditions. After overnight reswelling of the strips, protein samples are applied via anodic cuploading.
- 19. The Researcher’s Introduction: Purpose • To engage the audience and introduce the demonstration of procedures, through a range of optional moves: – Introducing self – Forecasting the demonstration – Explaining significance – Introducing additional researchers – Inviting the audience
- 21. Hello, I am N***** D***** from the laboratory of S***** M***** in the biological medical research centre at the university of Düsseldorf. Today I will draw your attention to a widely non- famous procedure according to Kang and colleagues. Coomassie brilliant blue is a dye commonly used for the visualization of proteins after electrofluretic separations, but is often assumed to be less applicable for comparative proteomics. However, Kang’s colloidal staining offers superior features concerning sensitivity, costs and practicality. We use Kang’s staining protocol in our laboratory for nearly every gel-based application. But especially in analytical proteomics to determine myocardial protein expression changes.
- 22. I will demonstrate the use of this method to detect myocardial proteins in the alkaline P H range of two dimensional electrofluresis gels. So let’s get started!
- 23. Implications Metadiscourse in digital media: What has changed?
- 24. Implications • Digital media allow for more multimodal forms of expression • In order to provide a full account of the strategies used, studies of metadiscourse should take this into account • Methods of genre analysis and metadiscourse analysis will need to incorporate the notion of media affordances (multimodality, hypertext and interactivity) to account for the impact of multimedia on metadiscourse
- 25. Thank you