Greg Bonsib is a trade marketing, category management and e-commerce expert in the consumer durables sector. He has extensive experience working in senior marketing roles at Owens Corning and Newell Brands and is currently leading marketing at General Tools. He specializes in selling branded and private label consumer products through mass retailers like Wal-Mart, Target, Home Depot, Lowe’s and Amazon. Greg also publishes an industry-leading blog on channel marketing (channelinstincts.com) and is an author of the eBook Data Disruption.
Greg Bonsib is a trade marketing, category management and e-commerce expert in the consumer durables sector. He has extensive experience working in senior marketing roles at Owens Corning and Newell Brands and is currently leading marketing at General Tools. He specializes in selling branded and private label consumer products through mass retailers like Wal-Mart, Target, Home Depot, Lowe’s and Amazon. Greg also publishes an industry-leading blog on channel marketing (channelinstincts.com) and is an author of the eBook Data Disruption.
