The document discusses the new General Data Protection Regulation (GDPR) which takes effect in May 2018 and gives EU citizens rights over their personal data. It notes that personal data is increasingly being lost, stolen, sold without consent, and used for criminal purposes. The GDPR gives individuals the rights to access their data, request data transfers or deletions, see data about their children, and have inaccurate data corrected. Companies need policies to demonstrate explicit consent for data collection and use, understand what data they hold and how it is managed, securely delete unneeded data, and be prepared to comply with the GDPR by its effective date.