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DARWIN
DEVELOPMENT
AN OPEN DISCUSSION ON
HOW “NATURAL SELECTION”




       &
   AFFECTS DESIGNERS



      DEVELOPERS
matt gifford
@coldfumonkeh




  i build cool stuff on the web for people
      i write about development stuff too
DEVELOP
  ALERT
Darwin Development
Q
    what makes the web great?
tweet answer using #DarwinDev
CREATIVITY
             creativity



CREATIVITY
               CREATIV
Darwin Development
Darwin Development
?
ON        THE
ORIGIN
     of




 TECH
Darwin Development
Darwin Development
Darwin Development
Darwin Development
Darwin Development
Darwin Development
“Amazon for
    build me

             ”
      £50

the buzz
BIG   is
      BEAUTIFUL
EVOLUTION
             ev·o·lu·tion
            [ev-uh-loo-shuh-n]




EVOLUTION
                   EVOLU
*other blogging & CMS platforms are available :)
Darwin Development
Darwin Development
Darwin Development
“    build me
    an API / mobile

                  ”
      app for £75


the buzz
Darwin Development
INNOVATION current ability
language revisions
  appreciation new practices
desire      operating systems
     CREATIVITY
 inquisitive minds             necessity
vision strength          forward thinking
         passion           inventiveness
                                new formats
  equipped for purpose    requirements
curiosity energy    progression
SMALL
 is the new BLACK
www.kylebean.co.uk
Darwin Development
NEW
CHALLENGES
Darwin Development
Darwin Development
Darwin Development
COMMUNICATION
Darwin Development
Darwin Development
it’s all about context
biological evolution takes millions of years
technological evolution takes months/weeks/days
SURVIVAL
    of !




 SLICKEST
good design
good development
the right platform
NATURAL
SELECTION
Darwin Development
Darwin Development
DIFFUSION
     of




INNOVATIONS
Darwin Development
innovation
communication
       channels
time
social group
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge   Persuasion
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge   Persuasion   Decision
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge   Persuasion   Decision




                               Reject
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge   Persuasion   Decision




                               Reject




                              Accept
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge   Persuasion   Decision       Implementation




                               Reject




                              Accept
FIVE STAGES in the DECISION INNOVATION
                PROCESS



Knowledge   Persuasion   Decision       Implementation   Confirmation




                               Reject




                              Accept
WHO ADOPTS IDEAS AND INNOVATIONS?


 Innovators
                   younger, richer, more likely to take risks
                               and see potential

Early Adopters




Early Majority             the average social group


Late Majority




  Laggards
                    older, more traditional (fear change),
                       lowest social & financial status
good design
good development
 the right platform
successful adoption
SURVIVAL
    of !




 SLICKEST
CREATIVITY
             creativity



CREATIVITY
               CREATIV
Darwin Development
Q
are we moving too far and too fast from
         traditional web development?
Q
should we leave the big screen behind
                             entirely?
Q
are we driven by a legitimate need for a
           solution, or purely by trend?
CREATIVITY
             creativity
              "BIG




CREATIVITY
               CREATIV
BIG   is
      BEAUTIFUL
AS   are all of
     YOU
THANK YOU
DARWIN
         DEVELOPMENT


matt gifford
@coldfumonkeh   www.mattgifford.co.uk

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