#MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
March 28, 2016
2
Peeps & Company keeps taste-testers guessing
with new Easter mystery flavors
Read more: http://eonli.ne/1VFa2nF
3
Frito-Lay launches ‘Bold 50’ to encourage
consumers to break 50 world records involving
Doritos
Read more: http://bit.ly/1UMSkOp
4
Read more: http://for.tn/1T6lNmw
Arby’s abandons meat on Leap Day for limited-
edition vegetarian sandwich
5
Hershey’s rolls outs seasonal carrot cake flavor
for Easter
Read more:
http://nbcnews.to/1o6MIRX
6
Gatorade scores with pre-promotion of products
in new marketing strategy
Read more: http://bit.ly/1T6m6xB
7
IHOP serves up breakfast with a side of
personalized Snapchat filters for
in-store customers
Read more: http://bit.ly/1RkRlm8
8
Pizza Hut helps celebrate Leap Day birthdays with
free pizza
Read more: http://bit.ly/1PrEkCI
9
Coca-Cola Company rewards consumers with
vending-machine loyalty program
Read more: http://read.bi/1oEIstG
10
Read more: http://bit.ly/1MmercX
Faux infomercials debut new Snickers hunger-
curbing products available on eBay
11
Read more: http://ti.me/1RkZhDL
Consumers expected to have a McFrenzy with
McDonald’s limited-edition
Cadbury Creme Egg McFlurry
12
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