High ROI Content Strategies for SEO
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The document discusses high ROI content strategies for SEO, emphasizing the need for creating linkable assets like guides, tools, and ebooks. It argues that while traditional approaches like press releases and infographics can be underwhelming, ebooks provide several advantages including being evergreen and less saturated. The importance of context and authority in content is highlighted, along with strategies for leveraging platforms like HARO for better exposure.
High ROI Content Strategies for SEO
- 1. High ROI Content Strategies Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
- 6. •Directories
- 13. Infographics
- 17. What will we do?
- 18. GOOGLE+ The 3rd Sock?
- 19. NOT A SOCIAL NETWORK
- 22. ONLY MAJOR PLATFORM WITH AUTHOR PHOTOS
- 23. UGLY PHOTO?
- 25. What if I Tested This?
- 26. What if I Tested This?
- 27. What if I Tested This?
- 36. Bonus Tool: All My + www.allmyplus.com
- 37. Infographics
- 38. Cutts VS Infographics
- 40. Why eBooks Beat Infographics http://www.collegeplus.org/ipad/
- 41. Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post
- 42. Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive
- 43. Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive 3. Evergreen Content
- 44. Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive 3. Evergreen Content 4. No Saturation
- 45. Why eBooks Beat Infographics 1. Easy - Like a Kick Ass Blog Post 2. Less Expensive 3. Evergreen Content 4. No Saturation 5. eBook Directories
- 46. Why eBooks Beat Infographics 6. Can Be Repurposed
- 47. Why eBooks Beat Infographics 6. Can Be Repurposed 7. Not on Google’s Radar
- 48. What about Press Releases? 99% Earn no Editorial Links (best guess)
- 49. Impressive Distribution Report? Makes You Feel Like You’re Getting Your Money’s Worth
- 50. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
- 51. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
- 52. This is Not Linkbait #1 Problem: No Linkable Assets
- 53. Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
- 54. Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
- 55. Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
- 56. Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
- 57. Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations
- 58. Create Linkable Assets •New, Useful & Newsworthy •Tools •Guides, Reports & eBooks •Free •Videos •Data Visualizations http://newsmap.jp
- 59. Now this is Linkbait! www.seomoz.org/dp/big-news-memeified
- 60. Hire a Pro
- 61. HARO Can it help YOU out? www.helpareporter.com
- 62. 3 Steps to HARO Success
- 63. 3 Steps to HARO Success 1. Gmail Canned Response
- 64. 3 Steps to HARO Success 1. Gmail Canned Response 2. Link to “Expert” Page
- 65. 3 Steps to HARO Success 1. Gmail Canned Response 2. Link to “Expert” Page 3. Link to Top Articles
- 66. 3 Steps to HARO Success 1. Gmail Canned Response 2. Link to “Expert” Page 3. Link to Top Articles Answer the Phone!
- 67. >click here<
- 68. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
- 69. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
- 70. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
- 71. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
- 72. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
- 73. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
- 75. Yes, We Are Ready
- 76. >thank you<
- 77. Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
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