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Synergy Powerpoint

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danielbruce22

Synergy refers to different entities cooperating together to achieve an outcome greater than what each could achieve alone. It involves synchronizing related areas of entertainment and exploiting various platforms like web, DVDs, and downloads to sell multiple products tied to a single film, such as the film, soundtrack, and video game. Disney and working title films are examples of synergy by selling complementary products through various distribution channels tied to a single movie property.

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Synergy • Synergy means working together and is the term used when different entities cooperate for a final outcome most likely for the best. It means that the whole is greater than the sum of its parts. • Is the strategy of synchronizing and actively forgoing connections between directly related areas of entertainment • New technologies to support this process – web, DVD, downloading. Media institution exploit various platforms to sell various products related to one film (e.g.film and soundtrack and video game).
An example of Synergy by Disney CD DVD Outlets Game
An example of Synergy in working title films Soundtrack DVD

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Synergy Powerpoint

  • 1. Synergy • Synergy means working together and is the term used when different entities cooperate for a final outcome most likely for the best. It means that the whole is greater than the sum of its parts. • Is the strategy of synchronizing and actively forgoing connections between directly related areas of entertainment • New technologies to support this process – web, DVD, downloading. Media institution exploit various platforms to sell various products related to one film (e.g.film and soundtrack and video game).
  • 2. An example of Synergy by Disney CD DVD Outlets Game
  • 3. An example of Synergy in working title films Soundtrack DVD