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Analytics-enabled experiences:
The new secret weapon
Jorge Lozano
Data Science
Kevin Tian
Data Engineering
Agenda
▪ So, what’s our problem?
▪ Turning data into
experiences
▪ How do you make it
happen?
▪ Where to go from here?
We unlock human
promise by creating
great work
experiences
wherever work
happens.
A century old organization.
So, what’s our problem?
“We know how many Lego pieces we sell, yet we don't
know what Lego set our customers buy."
A century old organization with a century old
problem.
Products Product Application
(Setting)
Sales Order
A century old organization with a century old
problem.
The effects of the COVID-19 pandemic on corporate America
shined the spotlight on office furniture manufacturers to
solve for ways on which the office can be made safe again.
Turning data into experiences
How is data science helping corporations bring
people back to the office and set the path to lead
the reinvention of the office space?
Information
Data
Distance
Division
Configuration
Orientation
78% of workstations do not
have enough distance and
division to comply with standard
social distance measures.
What would happen if I add division?
What would happen if I add distance?
Analytics-Enabled Experiences: The New Secret Weapon
Analytics-Enabled Experiences: The New Secret Weapon
How do we turn this opportunity into a true competitive
advantage?
Stop thinking about this work as a data science project and
start to think about this as an analytics-enabled experience.
Experiences
Data
Space Scan:
Analytics-Enabled
Experience
It is not until you make it an experiences that you change
the game.
Data Information Insights Experiences
Experiences
Insights
Information
Data
“Start with a clearly
defined problem and let
that lead your data
needs.”
Product Coordinates
“Bring context to your
data. Understand what it
can and cannot tell you.
How can you enrich it?”
Frameworks
“The power of data
begins to surface when
you can make inference
and predictions”
Assessments
“Nothing is ever real
until you can experience
it”
Digital Experience
Enabling competencies
How did we do this?
Organizational
structure
Technical
competencies
Organizational structure
You need a Data Science team, not a team of Data Scientists.
Data Scientist Data Engineer ML Engineer Analytics Translator UX/UI Designer Product Owner
David Allen
If the only tool you have is a
hammer, it's hard to eat spaghetti.
Technical Competencies
Legacy
System
• Model deployment
• Deep Learning
• Distributed training
Unlock Data Value
Descriptive Diagnostic Predictive Prescriptive
Experiences
Insights
Information
Data
The way you know you are moving from one step to another is based on what
the data can do for you.
Data/Descriptive
• Our big data problem
• Variety: json, xml, pdf, dwg, etc.
• Veracity:
• json
• xml
Descriptive
Data
Data Veracity Challenge
XML
JSON
Data/Descriptive
• Our big data problem
• Variety: json, xml, pdf, dwg, etc.
• Veracity:
• json
• xml
• Deliver descriptive analytics faster
• Reduced time from days to minutes
Descriptive
Data
Information/Diagnostic
• Enable exploratory data analysis
• Making data accessible for exploration
• Built-in visualization
• Collaborative Notebooks
• Cross-team collaboration
• No more ”it works on my machine…”
• Diagnostic analytics with quality control
Diagnostic
Information
Insight/Predictive
• Scale on demand
• 16 machines X 1 day vs 1 machine X 16 days
• More machines will not solve all your problems
• Accelerating the success and failure
Predictive
Insights
Accelerating the success and failure
Insight/Predictive
• Scale on demand
• 16 machines X 1 day vs 1 machine X 16 days
• More machines will not solve all your problems
• Accelerating the success and failure
• e.g. where we were counting “headrests” as if they were
seats
• Space Scan Model: Detect high risk setting
• Question: How can we embed the model into current
process?
Predictive
Insights
Experiences/Prescriptive
• Digital Experiences embedded in the dealer’s native
tools
• Containerization
• Plug in on our dealer’s tools that sends the data to the model, executes
and provides a report back.
• Edge deployment
• Faster response time
• Reduced data privacy concern
Prescriptive
Experiences
Where are we headed next?
People will return to the office, but they will expect
something different.
▪ The office is here to stay, but its role is set to change
▪ Few executives think company culture will survive a
purely remote working set up
▪ Leading organizations are set on bringing their
employees back
▪ It's time to put human metrics ahead of building
metrics.
▪ People have new needs and expectations, requiring
shifts in the way we think about buildings and the
workplace.
▪ New design principles will prevail
How to prepare for the office revolution?
data
Data Strategy
Products
Business Models
Customer Experiences
Organizational Performance
Talent
Value generation from a digital thread
unlocks potential across our business
today & tomorrow
How to prepare for the office revolution?
data
Data Strategy
“Near real time” data collection
Self-service analytics
Catch the trend
Value generation from a digital thread
unlocks potential across our business
today & tomorrow
Thanks!
Feedback
Your feedback is important to us.
Don’t forget to rate and review the sessions.

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Analytics-Enabled Experiences: The New Secret Weapon

  • 1. Analytics-enabled experiences: The new secret weapon Jorge Lozano Data Science Kevin Tian Data Engineering
  • 2. Agenda ▪ So, what’s our problem? ▪ Turning data into experiences ▪ How do you make it happen? ▪ Where to go from here?
  • 3. We unlock human promise by creating great work experiences wherever work happens.
  • 4. A century old organization.
  • 5. So, what’s our problem?
  • 6. “We know how many Lego pieces we sell, yet we don't know what Lego set our customers buy." A century old organization with a century old problem.
  • 7. Products Product Application (Setting) Sales Order A century old organization with a century old problem.
  • 8. The effects of the COVID-19 pandemic on corporate America shined the spotlight on office furniture manufacturers to solve for ways on which the office can be made safe again.
  • 9. Turning data into experiences
  • 10. How is data science helping corporations bring people back to the office and set the path to lead the reinvention of the office space?
  • 12. 78% of workstations do not have enough distance and division to comply with standard social distance measures. What would happen if I add division? What would happen if I add distance?
  • 15. How do we turn this opportunity into a true competitive advantage? Stop thinking about this work as a data science project and start to think about this as an analytics-enabled experience. Experiences Data
  • 17. It is not until you make it an experiences that you change the game. Data Information Insights Experiences Experiences Insights Information Data “Start with a clearly defined problem and let that lead your data needs.” Product Coordinates “Bring context to your data. Understand what it can and cannot tell you. How can you enrich it?” Frameworks “The power of data begins to surface when you can make inference and predictions” Assessments “Nothing is ever real until you can experience it” Digital Experience
  • 19. How did we do this? Organizational structure Technical competencies
  • 20. Organizational structure You need a Data Science team, not a team of Data Scientists. Data Scientist Data Engineer ML Engineer Analytics Translator UX/UI Designer Product Owner
  • 21. David Allen If the only tool you have is a hammer, it's hard to eat spaghetti.
  • 22. Technical Competencies Legacy System • Model deployment • Deep Learning • Distributed training
  • 23. Unlock Data Value Descriptive Diagnostic Predictive Prescriptive Experiences Insights Information Data The way you know you are moving from one step to another is based on what the data can do for you.
  • 24. Data/Descriptive • Our big data problem • Variety: json, xml, pdf, dwg, etc. • Veracity: • json • xml Descriptive Data
  • 26. Data/Descriptive • Our big data problem • Variety: json, xml, pdf, dwg, etc. • Veracity: • json • xml • Deliver descriptive analytics faster • Reduced time from days to minutes Descriptive Data
  • 27. Information/Diagnostic • Enable exploratory data analysis • Making data accessible for exploration • Built-in visualization • Collaborative Notebooks • Cross-team collaboration • No more ”it works on my machine…” • Diagnostic analytics with quality control Diagnostic Information
  • 28. Insight/Predictive • Scale on demand • 16 machines X 1 day vs 1 machine X 16 days • More machines will not solve all your problems • Accelerating the success and failure Predictive Insights
  • 30. Insight/Predictive • Scale on demand • 16 machines X 1 day vs 1 machine X 16 days • More machines will not solve all your problems • Accelerating the success and failure • e.g. where we were counting “headrests” as if they were seats • Space Scan Model: Detect high risk setting • Question: How can we embed the model into current process? Predictive Insights
  • 31. Experiences/Prescriptive • Digital Experiences embedded in the dealer’s native tools • Containerization • Plug in on our dealer’s tools that sends the data to the model, executes and provides a report back. • Edge deployment • Faster response time • Reduced data privacy concern Prescriptive Experiences
  • 32. Where are we headed next?
  • 33. People will return to the office, but they will expect something different. ▪ The office is here to stay, but its role is set to change ▪ Few executives think company culture will survive a purely remote working set up ▪ Leading organizations are set on bringing their employees back ▪ It's time to put human metrics ahead of building metrics. ▪ People have new needs and expectations, requiring shifts in the way we think about buildings and the workplace. ▪ New design principles will prevail
  • 34. How to prepare for the office revolution? data Data Strategy Products Business Models Customer Experiences Organizational Performance Talent Value generation from a digital thread unlocks potential across our business today & tomorrow
  • 35. How to prepare for the office revolution? data Data Strategy “Near real time” data collection Self-service analytics Catch the trend Value generation from a digital thread unlocks potential across our business today & tomorrow
  • 37. Feedback Your feedback is important to us. Don’t forget to rate and review the sessions.